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Hi, I’m Alex McFarland, a Video Producer and Mixed-Media Creator with 12 years of experience turning brand goals into engaging visual narratives for major brands, nonprofits, and artists. I’ve led projects from concept through delivery, building scalable production workflows, managing budgets and timelines, and guiding cross-disciplinary teams to deliver high-quality storytelling across campaigns, commercials, and music videos. I love collaborating with clients to translate business objectives into clear, audience-focused content. I’m seeking a Video Producer, Digital Producer, or Creative Lead role in an in-house team or a collaborative creative environment where strategy, production, and storytelling come together to drive results.…Hi, I’m Alex McFarland, a Video Producer and Mixed-Media Creator with 12 years of experience turning brand goals into engaging visual narratives for major brands, nonprofits, and artists. I’ve led projects from concept through delivery, building scalable production workflows, managing budgets and timelines, and guiding cross-disciplinary teams to deliver high-quality storytelling across campaigns, commercials, and music videos. I love collaborating with clients to translate business objectives into clear, audience-focused content. I’m seeking a Video Producer, Digital Producer, or Creative Lead role in an in-house team or a collaborative creative environment where strategy, production, and storytelling come together to drive results.

Alex McFarland

Director of Photography, Cinematographer, Videographer, +6

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Hi, I’m Alex McFarland, a Video Producer and Mixed-Media Creator with 12 years of experience turning brand goals into engaging visual narratives for major brands, nonprofits, and artists. I’ve led projects from concept through delivery, building scalable production workflows, managing budgets and timelines, and guiding cross-disciplinary teams to deliver high-quality storytelling across campaigns, commercials, and music videos. I love collaborating with clients to translate business objectives into clear, audience-focused content. I’m seeking a Video Producer, Digital Producer, or Creative Lead role in an in-house team or a collaborative creative environment where strategy, production, and storytelling come together to drive results.…Hi, I’m Alex McFarland, a Video Producer and Mixed-Media Creator with 12 years of experience turning brand goals into engaging visual narratives for major brands, nonprofits, and artists. I’ve led projects from concept through delivery, building scalable production workflows, managing budgets and timelines, and guiding cross-disciplinary teams to deliver high-quality storytelling across campaigns, commercials, and music videos. I love collaborating with clients to translate business objectives into clear, audience-focused content. I’m seeking a Video Producer, Digital Producer, or Creative Lead role in an in-house team or a collaborative creative environment where strategy, production, and storytelling come together to drive results.

Available to hire

Hi, I’m Alex McFarland, a Video Producer and Mixed-Media Creator with 12 years of experience turning brand goals into engaging visual narratives for major brands, nonprofits, and artists. I’ve led projects from concept through delivery, building scalable production workflows, managing budgets and timelines, and guiding cross-disciplinary teams to deliver high-quality storytelling across campaigns, commercials, and music videos.
I love collaborating with clients to translate business objectives into clear, audience-focused content. I’m seeking a Video Producer, Digital Producer, or Creative Lead role in an in-house team or a collaborative creative environment where strategy, production, and storytelling come together to drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Video Producer at The Trenches Inc.

January 1, 2014 - Present

Founded and led an independent video production company delivering branded storytelling, commercials, marketing campaigns, documentaries, and music videos for 300+ clients including Toyota, UHN, Hasbro, BelairDirect, HGTV, TIFF, CIBC and more. Responsible for concept through delivery, production planning, budgets, timelines, approvals, and multidisciplinary team leadership across creative, technical, and post-production roles. Developed documentary-style content alongside branded work, adapting storytelling to platform and audience. Personally led cinematography and post-production to ensure visual quality, storytelling clarity, and timely delivery.

Video Producer (Contract) at NKPR

March 1, 2024 - November 1, 2024

Established NKPR's in-house video production offering, building frameworks, workflows, approval processes, and production checklists for a new service supporting 25+ retainer clients. Managed end-to-end production across 20+ concurrent client projects, balancing creative direction, stakeholder communication, scheduling, and budget tracking. Led planning, interviews, events, brand activations, and real estate content. Developed internal workflows and trained junior videographers, building a scalable production structure for continued internal expansion after contract.