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I'm a Video Producer and Creative Director with 12 years of experience delivering high-quality video content for major brands, agencies, and organizations. I guide productions from concept through delivery, spanning branded content, commercials, documentaries, corporate communications, and digital campaigns, ensuring the narrative resonates with audiences and meets business objectives.\n\nI thrive on managing concurrent projects, building scalable production workflows, and collaborating with marketing, communications, and executive teams to bring brand stories to life. I've partnered with clients like Toyota, UHN, Hasbro, BelairDirect, HGTV, TIFF, CIBC, and Clutch.ca, along with 300+ small businesses and organizations, translating ideas into authentic visual narratives.…I'm a Video Producer and Creative Director with 12 years of experience delivering high-quality video content for major brands, agencies, and organizations. I guide productions from concept through delivery, spanning branded content, commercials, documentaries, corporate communications, and digital campaigns, ensuring the narrative resonates with audiences and meets business objectives.\n\nI thrive on managing concurrent projects, building scalable production workflows, and collaborating with marketing, communications, and executive teams to bring brand stories to life. I've partnered with clients like Toyota, UHN, Hasbro, BelairDirect, HGTV, TIFF, CIBC, and Clutch.ca, along with 300+ small businesses and organizations, translating ideas into authentic visual narratives.

Alex McFarland

Video Editor, Creative Director, Content Producer, +2

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I'm a Video Producer and Creative Director with 12 years of experience delivering high-quality video content for major brands, agencies, and organizations. I guide productions from concept through delivery, spanning branded content, commercials, documentaries, corporate communications, and digital campaigns, ensuring the narrative resonates with audiences and meets business objectives.\n\nI thrive on managing concurrent projects, building scalable production workflows, and collaborating with marketing, communications, and executive teams to bring brand stories to life. I've partnered with clients like Toyota, UHN, Hasbro, BelairDirect, HGTV, TIFF, CIBC, and Clutch.ca, along with 300+ small businesses and organizations, translating ideas into authentic visual narratives.…I'm a Video Producer and Creative Director with 12 years of experience delivering high-quality video content for major brands, agencies, and organizations. I guide productions from concept through delivery, spanning branded content, commercials, documentaries, corporate communications, and digital campaigns, ensuring the narrative resonates with audiences and meets business objectives.\n\nI thrive on managing concurrent projects, building scalable production workflows, and collaborating with marketing, communications, and executive teams to bring brand stories to life. I've partnered with clients like Toyota, UHN, Hasbro, BelairDirect, HGTV, TIFF, CIBC, and Clutch.ca, along with 300+ small businesses and organizations, translating ideas into authentic visual narratives.

Available to hire

I’m a Video Producer and Creative Director with 12 years of experience delivering high-quality video content for major brands, agencies, and organizations. I guide productions from concept through delivery, spanning branded content, commercials, documentaries, corporate communications, and digital campaigns, ensuring the narrative resonates with audiences and meets business objectives.\n\nI thrive on managing concurrent projects, building scalable production workflows, and collaborating with marketing, communications, and executive teams to bring brand stories to life. I’ve partnered with clients like Toyota, UHN, Hasbro, BelairDirect, HGTV, TIFF, CIBC, and Clutch.ca, along with 300+ small businesses and organizations, translating ideas into authentic visual narratives.

Skills

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Expert

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Intermediate

Work Experience

Video Producer & Creative Director at The Trenches Inc.

January 1, 2014 - Present

Independent video production company delivering branded storytelling, commercials, marketing campaigns, and documentaries across a wide range of budgets. Produced and directed over 85 projects annually from concept through delivery, managing production planning, budgets up to $120,000, with approvals across concurrent projects. Collaborated with 300+ clients including major brands, small businesses, non-profits, and music industry labels to translate business objectives into compelling visual narratives. Directed non-actor talent on camera across hundreds of productions, drawing out authentic performances. Built and led production teams up to 25 people, sourcing crew and delegating creative, technical, and post-production responsibilities. Led cinematography and post-production on many projects and produced live and recorded webcast content.

Video Producer at NKPR

January 1, 2024 - November 1, 2024

Established NKPR's in-house video production department from the ground up, building workflows, approval processes, and production standards for a service supporting 25+ retainer clients. Managed 20+ concurrent client projects across brand activations, events, interviews, and campaigns. Produced advertising and promotional content for client campaigns, extending the team's capabilities beyond traditional PR deliverables. Recruited, onboarded, and mentored junior videographers, establishing training standards for client communication, pre-production planning, and on-set execution. Built a scalable production structure that allowed the department to continue growing independently after my tenure.