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I'm Alex Mileva, a packaging & brand growth consultant based in Sofia, Bulgaria. I help brands scale by creating packaging systems that perform on shelf and drive growth across FMCG, beauty, and wellness. I lead brand and packaging projects globally, design line extensions and architecture, mentor teams, and increasingly leverage AI tools for 3D visualization to speed up decision-making and storytelling.…I'm Alex Mileva, a packaging & brand growth consultant based in Sofia, Bulgaria. I help brands scale by creating packaging systems that perform on shelf and drive growth across FMCG, beauty, and wellness. I lead brand and packaging projects globally, design line extensions and architecture, mentor teams, and increasingly leverage AI tools for 3D visualization to speed up decision-making and storytelling.

Alex Mileva

Creative Director, Brand Designer, Packaging Designer, +2

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I'm Alex Mileva, a packaging & brand growth consultant based in Sofia, Bulgaria. I help brands scale by creating packaging systems that perform on shelf and drive growth across FMCG, beauty, and wellness. I lead brand and packaging projects globally, design line extensions and architecture, mentor teams, and increasingly leverage AI tools for 3D visualization to speed up decision-making and storytelling.…I'm Alex Mileva, a packaging & brand growth consultant based in Sofia, Bulgaria. I help brands scale by creating packaging systems that perform on shelf and drive growth across FMCG, beauty, and wellness. I lead brand and packaging projects globally, design line extensions and architecture, mentor teams, and increasingly leverage AI tools for 3D visualization to speed up decision-making and storytelling.

Available to hire

I’m Alex Mileva, a packaging & brand growth consultant based in Sofia, Bulgaria. I help brands scale by creating packaging systems that perform on shelf and drive growth across FMCG, beauty, and wellness.

I lead brand and packaging projects globally, design line extensions and architecture, mentor teams, and increasingly leverage AI tools for 3D visualization to speed up decision-making and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Bulgarian

Fluent

English

Advanced

Work Experience

Creative Director | Brand & Packaging Consultant at Self-employed (Freelance & Agency partnerships)

January 1, 2013 - November 23, 2025

Helped brands scale by creating packaging systems that perform on shelf; designed line extensions, brand architecture, and communication for FMCG, beauty, and wellness. Clients include: Aroma, Balev Bio, Huggies, Christo Popov, Castelo Precast, SNB, Nadia Petrova, Rumi Ilieva, NL beauty, Office 1, Creanova Group.

Senior Lecturer – Packaging Design at SoftUni Creative

April 1, 2023 - November 23, 2025

Developed the first packaging curriculum in Bulgaria, linking design to business outcomes. Built real-world simulations (brief / design / production) improved student employability. Mentored talent who now work at leading agencies and brand teams.

Creative & Project Lead at Etha Official

August 1, 2025 - August 1, 2025

Led full product and packaging development of holistic Ayurvedic lifestyle brand. Oversaw cross-functional teams (design, suppliers, production). Introduced AI tools for 3D visualization.

Creative Director / Senior Graphic Designer at Aroma Cosmetics

October 1, 2022 - October 1, 2022

Directed packaging & brand repositioning projects across mass-market and premium lines. Delivered TVC creative, product launches, and digital campaigns. Restored brand relevance by merging heritage with modern storytelling.

Art Director / Graphic Designer at Balev Bio

April 1, 2016 - April 1, 2016

Introduced unified packaging for bio-products. Built campaigns that positioned Balev Bio as a trusted organic market leader.

Creative Director | Brand & Packaging Consultant at Freelance & Agency partnerships

January 1, 2013 - November 23, 2025

Helped brands scale by creating packaging systems that perform on shelf. Designed line extensions, brand architecture, and communication for FMCG, beauty, and wellness. Clients include: Aroma, Balev Bio, Huggies, Christo Popov, Castelo Precast, SNB, Nadia Petrova, Rumi Ilieva, NL beauty, Office 1, Creanova Group.

aMilev Creative & Project Lead at Etha Official

August 1, 2025 - August 1, 2025

Led full product and packaging development of holistic Ayurvedic lifestyle brand. Oversaw cross-functional teams (design, suppliers, production). Introduced AI tools for 3D visualization