I’m a results-driven digital expert with a passion for helping businesses enhance their online presence. I specialize in designing high-converting e-commerce stores and implementing effective SEO strategies to boost visibility and drive sales. My goal is to empower brands through innovative digital solutions and marketing strategies. I enjoy collaborating with diverse teams and leveraging data-driven insights to achieve exceptional outcomes. Let’s connect and explore how we can elevate your online business together!
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Squarespace Website Design for Huseby Homes – Modern, Elegant, and Conversion-Focused
I designed and developed a professional Squarespace website for Huseby Homes, a custom home builder with over 25 years of experience. The goal was to create a modern, clean, and visually appealing platform that highlights their projects, strengthens brand credibility, and makes it easy for potential clients to connect.
💡 Key Features of This Project:
Custom Squarespace Layout – Sleek, responsive design optimized for desktop and mobile.
Professional Branding – Cohesive use of typography, colors, and visuals to reflect trust and luxury.
Project Showcase Portfolio – High-quality image galleries for completed homes with smooth navigation.
Engaging Content Sections – “Our Commitment”, “Giving Back”, and client testimonials to build credibility.
SEO Optimization – Keyword-rich structure, meta descriptions, and headings for better search ranking.
Contact Form Integration – Easy-to-use inquiry form encouraging leads and conversions.
Magazine/Press Features Section – Display of latest features and media mentions to boost authority.
🔑 Results & Impact:
Enhanced brand image with a polished, professional web presence.
Increased user engagement through easy navigation and project highlights.
Improved lead generation via strategic placement of CTAs and contact forms.
A strong SEO foundation
Kirrin Finch is a Brooklyn-based, LGBTQ±owned clothing label founded by Laura Moffat and Kelly Sanders Moffat. It was born from the founders’ frustration with the lack of menswear-style clothing designed to fit women and non‑binary bodies comfortably
Facebook
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DTCetc
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Facebook
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👔 What They Do
Design menswear-inspired clothing—especially button-up shirts—that fit a spectrum of female and non-binary body types smoothly and consciously
Brooklyn Navy Yard
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DTCetc
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Real Simple
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Reject gender norms and celebrate a tomboy identity inspired by fictional characters like “Georgina Kirrin” and “Scout Finch”
Real Simple
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Prioritize ethical manufacturing using organic cotton, fair labor practices, and initiatives to reduce textile waste (like upcycling shirt scraps into accessories)
Kirrin Finch
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dapperQ | Queer Style
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Real Simple
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🌱 Brand Values & Audience
Deeply eco-conscious and sustainable, committed to responsible fashion production
DTCetc
dapperQ | Queer Style
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Centered around inclusivity—serving those who don’t fit conventional menswear or womenswear styles, particularly individuals embracing gender nonconformity
DTCetc
Brooklyn Navy Yard
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🛍️ Who Shops Kirrin Finch?
Individuals seeking gender-inclusive, tailored designs that are hard to find in mainstream fashion.
Shoppers looking for quality, ethically-produced menswear-styled apparel tailored to diverse bodies and identities
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