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Brand designer who builds systems, not just assets. I’ve owned full brand evolutions at SaaS companies — from strategy and identity through to web, motion, and campaign. I use AI tools daily not to shortcut craft, but to shorten the gap between idea and output and spend more time on the work that actually needs a human. I care about the details that most people don’t notice, and the strategy that makes those details matter.…Brand designer who builds systems, not just assets. I’ve owned full brand evolutions at SaaS companies — from strategy and identity through to web, motion, and campaign. I use AI tools daily not to shortcut craft, but to shorten the gap between idea and output and spend more time on the work that actually needs a human. I care about the details that most people don’t notice, and the strategy that makes those details matter.

Alex Waterson

Brand Designer, Brand Strategist, Creative Director, +3

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Brand designer who builds systems, not just assets. I’ve owned full brand evolutions at SaaS companies — from strategy and identity through to web, motion, and campaign. I use AI tools daily not to shortcut craft, but to shorten the gap between idea and output and spend more time on the work that actually needs a human. I care about the details that most people don’t notice, and the strategy that makes those details matter.…Brand designer who builds systems, not just assets. I’ve owned full brand evolutions at SaaS companies — from strategy and identity through to web, motion, and campaign. I use AI tools daily not to shortcut craft, but to shorten the gap between idea and output and spend more time on the work that actually needs a human. I care about the details that most people don’t notice, and the strategy that makes those details matter.

Available to hire

Brand designer who builds systems, not just assets. I’ve owned full brand evolutions at SaaS companies — from strategy and identity through to web, motion, and campaign. I use AI tools daily not to shortcut craft, but to shorten the gap between idea and output and spend more time on the work that actually needs a human.

I care about the details that most people don’t notice, and the strategy that makes those details matter.

Skills

Branding

Motion Graphic

Web Design

Experience Level

Branding

Expert

Motion Graphic

Expert

Web Design

Intermediate

Language

Work Experience

Head of Design at Ready Education

October 1, 2022 - Present

Led the strategy and execution of a full brand refresh — unifying multiple acquired brands under a single visual system built from near-zero. Developed identity, brand assets, motion guidelines, and creative direction across paid, social, email, and web. Managed the rebuild and launch of a consolidated website in partnership with an external agency, consolidating legacy sites into a single platform and driving measurable improvements in traffic and engagement. Directed a multidisciplinary team of in-house designers, freelancers, and agency partners across markets and languages. Created and implemented creative strategies across channels with measurable campaign performance improvements. Integrated AI tools into daily workflow to accelerate output and prototype faster, shortening the idea-to-output gap and enabling more time for human-led work.

Senior Brand & Creative Designer at Love2shop

August 1, 2020 - October 1, 2022

Provided creative direction across a portfolio of B2C and B2B brands. Evolved brand identities and expanded output across web, social, email, paid media, print, video, OOH, TV, and radio. Led the rebrand of Love2shop Business Services to Appreciate, overseeing the transformation of internal and external touchpoints including a redesigned website, refreshed marketing collateral, and new video content.

Graphic Designer at Love2shop

August 1, 2017 - August 1, 2019

Served as creative lead across brand-led campaigns, including partnerships with Tough Mudder and Universal Studios. Drove creative direction from concept through execution, ensuring brand consistency and campaign effectiveness. Contributed to brand proposition development and visual direction. Regularly produced animations and motion graphics to enhance digital channels (emails, landing pages, social, and paid advertising).

Graphic Designer at Love2shop

August 1, 2019 - August 1, 2020

Led brand strategy and creative refresh for Love2shop, defining core brand vision, mission, and values. Updated email templates, landing pages, customer documents, and brand guidelines. Collaborated with cross-functional teams to ensure alignment with brand objectives. Supported UX/UI improvements for the myday platform and provided consultative brand implementation for clients (white-label adaptations).

Head of Design at PebblePad

January 1, 2026 - Present

Working to define, develop and push the PebblePad brand further post aquisition.