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I'm a strategic, empathetic, and impact-driven MarComm strategist and account management professional with 14+ years of experience leading 360 integrated marketing projects across FMCG, home decor, health, tech, lifestyle, and nonprofit.\n\nI built and led the top-performing digital content and social media department at Dare Digital in Romania and now serve as Head of Communications for Asociația ARGOS. I unite strategy, storytelling, and solid business know-how to solve real-world problems for purpose-driven brands.…I'm a strategic, empathetic, and impact-driven MarComm strategist and account management professional with 14+ years of experience leading 360 integrated marketing projects across FMCG, home decor, health, tech, lifestyle, and nonprofit.\n\nI built and led the top-performing digital content and social media department at Dare Digital in Romania and now serve as Head of Communications for Asociația ARGOS. I unite strategy, storytelling, and solid business know-how to solve real-world problems for purpose-driven brands.

Alexandra-Georgiana Andrei

Digital Marketer, Marketing Strategist, Content Strategist, +2

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I'm a strategic, empathetic, and impact-driven MarComm strategist and account management professional with 14+ years of experience leading 360 integrated marketing projects across FMCG, home decor, health, tech, lifestyle, and nonprofit.\n\nI built and led the top-performing digital content and social media department at Dare Digital in Romania and now serve as Head of Communications for Asociația ARGOS. I unite strategy, storytelling, and solid business know-how to solve real-world problems for purpose-driven brands.…I'm a strategic, empathetic, and impact-driven MarComm strategist and account management professional with 14+ years of experience leading 360 integrated marketing projects across FMCG, home decor, health, tech, lifestyle, and nonprofit.\n\nI built and led the top-performing digital content and social media department at Dare Digital in Romania and now serve as Head of Communications for Asociația ARGOS. I unite strategy, storytelling, and solid business know-how to solve real-world problems for purpose-driven brands.

Available to hire

I’m a strategic, empathetic, and impact-driven MarComm strategist and account management professional with 14+ years of experience leading 360 integrated marketing projects across FMCG, home decor, health, tech, lifestyle, and nonprofit.\n\nI built and led the top-performing digital content and social media department at Dare Digital in Romania and now serve as Head of Communications for Asociația ARGOS. I unite strategy, storytelling, and solid business know-how to solve real-world problems for purpose-driven brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Beginner

Work Experience

Senior MarComm & Digital Strategist (Independent Consultant) at Independent Consultant

July 1, 2024 - November 19, 2025

Partnering with purpose-driven brands to develop end-to-end strategies and digital ecosystems to grow both awareness and engagement or conversions. Led cross-channel strategies (social, SEO, UI/UX, performance media) for brands in public health, tech, lifestyle, and eCommerce. Helped translate complex goals into strategic blueprints and impactful digital plans and actions. Managed creative and operational delivery alongside a team of curated experts in all digital marketing areas.

Head of Communications & Digital Strategy at Asociația ARGOS (NGO)

January 1, 2024 - November 19, 2025

Driving digital growth, donor engagement, and brand awareness for a national animal welfare nonprofit. Built the NGO’s communication strategy from the ground up and currently helping implement it. Launched fundraising, adoption, and advocacy campaigns with medium to strong ROI. Currently working on branding and fundraising strategy efforts for 'Petville', the first animal rescue village in Romania.

Head of Digital Content & Social Media at Dare Digital

July 1, 2024 - July 1, 2024

Built and scaled the agency’s top-performing department. Involved in designing the business model for the department, revenue planning, and financial targets. Delivered integrated campaigns across social, influencer, PR, content, SEO, from strategy to execution. Sold and pitched services to major clients including METRO, Carrefour, Regina Maria, Glovo, CESAROM, OLYMPIA, MASPEX and others. Mentored a team of 3 experts and developed their capabilities. Built and optimized creative, strategic, and reporting workflows for the department.

Account Manager & Account Director at Dare Digital

May 1, 2024 - May 1, 2024

Owned client growth and project delivery across key accounts. Built and executed annual strategies (social, SEO, PPC, influencer, ATL/BTL) with cross-functional teams. Delivered monthly reporting, optimization, and KPI tracking in line with business objectives. Played a key role in winning large pitches and sustaining long-term partnerships, including upsell and cross-sell through negotiation and closing deals.

Business Manager at Formula4 (Training & Education Platform)

May 1, 2023 - May 1, 2023

Managed sales, operations, digital campaigns, partnerships, and event organizing. Scaled the platform into a profitable business with national reach.

Scriptwriting Mentorship & Training at Meaningful Scripts

June 1, 2023 - November 19, 2025

Developed two original screenplays, this helping me develop storytelling techniques for brand and content strategy.

Editor & PR Manager at Hyperliteratura

December 31, 2018 - December 31, 2018

Developed the editorial and PR approach for Romania’s leading literary platform. Led PR, sponsorships, and was a part of it while transitioning to a publishing house.

Senior MarComm & Digital Strategist (Independent Consultant)

July 1, 2024 - Present

Partnering with purpose-driven brands to develop end-to-end strategies and digital ecosystems to grow awareness, engagement, and conversions; led cross-channel strategies (social, SEO, UI/UX, performance media) for brands in public health, tech, lifestyle, and eCommerce; translated complex goals into strategic blueprints and actionable plans; managed creative and operational delivery with a team of curated digital marketing experts.

Head of Digital Content & Social Media at Dare Digital

April 1, 2021 - July 1, 2024

Built and scaled the agency's top-performing digital content and social media department; defined the department's business model, revenue planning, and targets; delivered integrated campaigns across social, influencer, PR, content, and SEO from strategy to execution; pitched services to major clients; mentored a team of 3; created and optimized workflows.

Account Manager & Account Director at Dare Digital

January 1, 2019 - May 31, 2024

Owned client growth and project delivery across key accounts; developed annual strategies across social, SEO, PPC, influencer, and ATL/BTL; delivered monthly reporting and KPI tracking; contributed to winning large pitches and maintaining partnerships; led upsell and cross-sell initiatives.

Editor & PR Manager at Hyperliteratura

January 1, 2012 - December 31, 2018

Developed editorial and PR strategy for Romania’s leading literary platform; led PR, sponsorships; contributed to the publishing house transition.

Business Manager at Formula4 (Training & Education Platform)

September 1, 2016 - May 31, 2023

Managed sales, operations, digital campaigns, partnerships, and event management; scaled the platform to profitability with national reach.