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Hello! I’m Alexandra (Alex) Alao, a Social Media Manager and Brand Strategist based in London. Over 4+ years, I’ve delivered measurable audience growth and campaign performance for global brands, including a 180.6% rise in total following, 19M+ impressions, and a UGC campaign with 38,000+ submissions. I’ve also founded an independent platform with 100K+ followers and 1.5M+ views, and I hold AI certifications from Anthropic and IBM, using AI tools to ideate content, design workflows, and optimise performance. I’m passionate about turning insights into creative, scalable campaigns that resonate with audiences. I combine data-led strategy with hands-on content production and AI-enabled optimisation to drive growth and meaningful engagement.…Hello! I’m Alexandra (Alex) Alao, a Social Media Manager and Brand Strategist based in London. Over 4+ years, I’ve delivered measurable audience growth and campaign performance for global brands, including a 180.6% rise in total following, 19M+ impressions, and a UGC campaign with 38,000+ submissions. I’ve also founded an independent platform with 100K+ followers and 1.5M+ views, and I hold AI certifications from Anthropic and IBM, using AI tools to ideate content, design workflows, and optimise performance. I’m passionate about turning insights into creative, scalable campaigns that resonate with audiences. I combine data-led strategy with hands-on content production and AI-enabled optimisation to drive growth and meaningful engagement.

Alexandra Alao

Social Media Manager, Brand Strategist, Content Creator, +2

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Hello! I’m Alexandra (Alex) Alao, a Social Media Manager and Brand Strategist based in London. Over 4+ years, I’ve delivered measurable audience growth and campaign performance for global brands, including a 180.6% rise in total following, 19M+ impressions, and a UGC campaign with 38,000+ submissions. I’ve also founded an independent platform with 100K+ followers and 1.5M+ views, and I hold AI certifications from Anthropic and IBM, using AI tools to ideate content, design workflows, and optimise performance. I’m passionate about turning insights into creative, scalable campaigns that resonate with audiences. I combine data-led strategy with hands-on content production and AI-enabled optimisation to drive growth and meaningful engagement.…Hello! I’m Alexandra (Alex) Alao, a Social Media Manager and Brand Strategist based in London. Over 4+ years, I’ve delivered measurable audience growth and campaign performance for global brands, including a 180.6% rise in total following, 19M+ impressions, and a UGC campaign with 38,000+ submissions. I’ve also founded an independent platform with 100K+ followers and 1.5M+ views, and I hold AI certifications from Anthropic and IBM, using AI tools to ideate content, design workflows, and optimise performance. I’m passionate about turning insights into creative, scalable campaigns that resonate with audiences. I combine data-led strategy with hands-on content production and AI-enabled optimisation to drive growth and meaningful engagement.

Available to hire

Hello! I’m Alexandra (Alex) Alao, a Social Media Manager and Brand Strategist based in London. Over 4+ years, I’ve delivered measurable audience growth and campaign performance for global brands, including a 180.6% rise in total following, 19M+ impressions, and a UGC campaign with 38,000+ submissions. I’ve also founded an independent platform with 100K+ followers and 1.5M+ views, and I hold AI certifications from Anthropic and IBM, using AI tools to ideate content, design workflows, and optimise performance.

I’m passionate about turning insights into creative, scalable campaigns that resonate with audiences. I combine data-led strategy with hands-on content production and AI-enabled optimisation to drive growth and meaningful engagement.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at IDP Connect

November 1, 2021 - December 1, 2025

Owned strategic management of multiple brand social media accounts, delivering a 180.6% increase in total following and 19M+ impressions through data-driven content planning and full-cycle execution. Drove 33% organic Instagram growth in three months via precision audience engagement and optimization. Built and maintained content workflows covering ideation, caption development, trend forecasting, and performance tracking, improving output consistency. Led a cross-functional UGC campaign targeting students, resulting in 38,000+ submissions. Used Sprout Social to analyse audience behaviour and iterate strategy based on real-time performance data.

Social Media Manager at Mama Vasty's

January 1, 2021 - November 1, 2021

Managed end-to-end social media presence for an independent food business, supporting brand visibility through consistent content creation and community engagement.

Brand Ambassador at University of Kent, Canterbury

October 1, 2018 - June 1, 2020

Represented the university at open days and outreach events, developing public engagement, communication, and brand representation skills.

Social Media Manager & Strategist at Independent

August 1, 2016 - Present

Founded and manages a 100K+ follower Instagram community centred on Black culture and lifestyle, growing and sustaining the platform through consistent content strategy and audience engagement. Generated viral content pieces accumulating 1.5M+ views through data-led creative strategy. Full platform ownership including paid promotions, analytics, content scheduling, and community management — with AI tools integrated to streamline production and sharpen targeting.