I am a Graphic Designer and Creative with over 4 years of experience across fashion, wellness, lifestyle, and corporate sectors. I specialize in creating cohesive brand identities and design systems across digital, print, and packaging touchpoints. With a background in marketing and communication, I combine strategic thinking with creative execution to deliver impactful designs that strengthen customer trust and engagement. Passionate about storytelling through design, I bring a thoughtful, detail-oriented approach to every project. I enjoy collaborating closely with teams and clients to develop visual communication strategies, manage brand aesthetics, and contribute design direction that supports product launches and brand growth.…

Alexandra Dubuc

I am a Graphic Designer and Creative with over 4 years of experience across fashion, wellness, lifestyle, and corporate sectors. I specialize in creating cohesive brand identities and design systems across digital, print, and packaging touchpoints. With a background in marketing and communication, I combine strategic thinking with creative execution to deliver impactful designs that strengthen customer trust and engagement. Passionate about storytelling through design, I bring a thoughtful, detail-oriented approach to every project. I enjoy collaborating closely with teams and clients to develop visual communication strategies, manage brand aesthetics, and contribute design direction that supports product launches and brand growth.…

Available to hire

I am a Graphic Designer and Creative with over 4 years of experience across fashion, wellness, lifestyle, and corporate sectors. I specialize in creating cohesive brand identities and design systems across digital, print, and packaging touchpoints. With a background in marketing and communication, I combine strategic thinking with creative execution to deliver impactful designs that strengthen customer trust and engagement.

Passionate about storytelling through design, I bring a thoughtful, detail-oriented approach to every project. I enjoy collaborating closely with teams and clients to develop visual communication strategies, manage brand aesthetics, and contribute design direction that supports product launches and brand growth.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Brand Designer at Mexicana
January 2, 2023 - January 31, 2024
Redesigned the brand identity, creating a cohesive look and feel that strengthened customer recognition and connection. Designed social media templates and videos that boosted engagement on Instagram and TikTok. Developed a visual communication strategy to make the brand story clear and engaging across all channels. Created and maintained brand guidelines and systems, ensuring consistency across print, packaging, digital, and social touchpoints. Collaborated with marketing and sales teams to integrate brand messaging and support customer growth initiatives. Planned and directed photoshoots for seasonal collections, working closely with stylists and photographers to maintain a consistent brand aesthetic.
Graphic Designer & Creative
February 1, 2022 - Present
Developed visual identities embodying brand values across print, packaging, social media, websites, and marketing campaigns. Designed packaging, catalogues, lookbooks, posters, and merchandise ensuring cohesiveness across customer touchpoints. Delivered UX/UI designs for websites and apps aligned with brand identities. Produced campaign assets for email, social, and print, working closely with clients to connect design with strategy. Prepared print-ready files and collaborated with printers for high-quality marketing materials. Partnered with founders, marketing managers, and creative teams to contribute design direction for product launches and brand growth.
Marketing and Communication Manager at Culture Comptable
October 11, 2021 - March 15, 2023
Created the company’s new visual identity that illustrates the company’s vision (logo, internal and external presentation documents). Produced content for articles, and e-books based on the latest trends and was in charge of EDMs. Developed a communication strategy and created content on LinkedIn and Facebook to gain visibility on social media, improved the company’s awareness and analyzed data collected. Assisted in the development of the new website, created content for the website, and improved the SEO. Organized events and seminars for the company.

Education

Master’s in Advanced Graphic Design at LABASAD
November 1, 2022 - November 1, 2023
Master’s in International Marketing & Business Development at SKEMA Business School
August 1, 2019 - May 1, 2021
Bachelor in International Business at Hogent School
September 1, 2018 - June 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Other
    PEACHES PILATES
    I recently collaborated with Peaches Pilates to create a cohesive and stylish visual identity for their Pilates classes: Strength & Sweat. The project involved designing a set of logos that aligned seamlessly with their existing brand identity while introducing fresh elements and a complementary color palette. In addition, I designed a collection of themed T-shirts, drawing inspiration from diverse motifs such as Vintage Sports, Typography, Y2K aesthetics, and Cowgirl vibes. Each piece was crafted to reflect Peaches Pilates’ energetic and vibrant personality, blending fitness with fashion in a unique way. This collaboration allowed me to bring my passion for graphic design to life, creating designs that celebrate the spirit of Peaches Pilates and resonate with their community.…
    MEXICANA
    I led Mexicana’s social media visuals project, infusing their feminine rock essence into every post. Mexicana, celebrated for its stylish boots crafted in Mexico, needed an online vibe that resonated with its roots. The objective was clear: emphasize the boots’ Mexican origin and immerse viewers in that vibrant environment. With a creative eye and a deep dive into Mexicana’s brand persona, I curated content that authentically captured the essence of Mexican craftsmanship, ensuring a cohesive and impactful online presence across all their social media platforms. graphicdesigner socialmediadesigner…
    ORATA
    Orata is an app designed to enhance the joy of discovering new books. My goal was to create an enjoyable book-searching experience by drawing inspiration from various literary preferences. The name “Orata” combines the Latin words “Oratio” (speech) and “Aura” (mood), symbolizing my vision of providing personalized reading journeys. To bring vitality to the app, I chose vibrant colors and inviting images of cozy reading spots, evoking the immersive feeling of getting lost in a good book. Every aspect of Orata’s design is influenced by the world of literature, from fonts reminiscent of book pages to lively colors reflecting the emotional depth of stories. The result is an app that celebrates the magic of reading and fosters a deep connection between readers and the cherished words they discover. graphicdesigner brandesigner…