I'm a Product Designer & Illustrator with close to fifteen years of experience, working across branding, character design, and hand-drawn illustration. I care about the story behind a project as much as the final result: for one branding project, I had the client's kids draw lines that I then vectorized into the final logo; for another, I filmed my own cat repeatedly to nail the reference for a mascot animation. I paint as much as I design, which keeps my illustration work grounded in real color theory and hand-drawn technique, not just digital shortcuts. I move comfortably between clean, modern branding and full character-driven storybook illustration.…

Alexandra Nastase

I'm a Product Designer & Illustrator with close to fifteen years of experience, working across branding, character design, and hand-drawn illustration. I care about the story behind a project as much as the final result: for one branding project, I had the client's kids draw lines that I then vectorized into the final logo; for another, I filmed my own cat repeatedly to nail the reference for a mascot animation. I paint as much as I design, which keeps my illustration work grounded in real color theory and hand-drawn technique, not just digital shortcuts. I move comfortably between clean, modern branding and full character-driven storybook illustration.…

Available to hire

I’m a Product Designer & Illustrator with close to fifteen years of experience, working across branding, character design, and hand-drawn illustration. I care about the story behind a project as much as the final result: for one branding project, I had the client’s kids draw lines that I then vectorized into the final logo; for another, I filmed my own cat repeatedly to nail the reference for a mascot animation.

I paint as much as I design, which keeps my illustration work grounded in real color theory and hand-drawn technique, not just digital shortcuts. I move comfortably between clean, modern branding and full character-driven storybook illustration.

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Language

English
Fluent
French
Advanced
Romanian, Moldavian, Moldovan
Fluent
Italian
Advanced

Work Experience

Illustrator & Animator at deadman’staleart (personal studio)
May 1, 2023 - Present
Produced artistic creations ranging from paintings and illustrations to animations, including original designs as well as commissioned work.
Senior Product Designer at 3SS
May 1, 2020 - November 1, 2023
Led interaction design and UX/UI initiatives by defining personas, conducting user interviews, and creating user journeys and design systems. Facilitated client collaborations and workshops and applied technical writing, process definition, and SAFE methodologies to improve outcomes across automotive and entertainment projects.
UI/UX Designer at wolfpack digital
January 1, 2019 - December 31, 2019
Developed and optimized complex user flows and delivered production-ready assets for web and mobile apps. Collaborated closely with development teams to meet client requirements. Produced high-quality user interfaces and visual designs from concept to launch, and continued providing animation and illustration work post-employment.
Product Designer at crowdbotics
September 1, 2017 - February 1, 2020
Participated in design phases including user and competitive research, wireframing, and branding for web and mobile applications. Managed design patterns and coordinated with teams and stakeholders up to and including C-level, covering design and administrative responsibilities.
Mobile UX/UI Designer at dafea
May 1, 2015 - October 1, 2017
Created wireframes and prototypes and developed user personas while analyzing user behavior to optimize applications, further strengthening product design skills and attention to detail.
Web & Graphic Designer at RECORDMEDIA
December 1, 2014 - April 1, 2015
Designed and built multiple websites using diverse tools and programming languages. Managed Google Analytics, tracked SEO metrics, and improved site performance. Provided ongoing web/graphic design support.
Senior Product Designer at ASTROMONK (independent freelance brand)
January 1, 2012 - Present
Delivered diverse freelance projects across UI/UX design, interaction flows, animations, and visual branding for multiple clients. Involves end-to-end participation across environments and markets, contributing from early discovery through design execution.
Web & Graphic Designer at AOE MARKETING
February 1, 2011 - December 1, 2014
Managed end-to-end software development with responsibility for web design and development, SEO, and logo/graphic design deliverables.

Education

FSEGA, statistics and economic informatics (Cibernetics) at cibernetics, statistics, and economic informatics
January 1, 2015 - January 1, 2018
International Relations (Babes-Bolyai University) at Babes-Bolyai University (UBB) Cluj
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Gaming
    Wolfpack Digital
    A geometric wolf illustration system built for Wolfpack Digital, including additional wolf illustrations, extended into a frame-by-frame animation. webdesigner illustrator branding designer graphicdesigner logo…
    Wolfpack Digital - Illustrations
    A geometric wolf illustration system built for Wolfpack Digital, including additional wolf illustrations, extended into a frame-by-frame animation.…
    ACR Conta
    Full brand identity and website for ACR Conta, built over a long collaboration, logo, illustration system, UX/UI, and print, centered on a recurring astronaut cat character. I filmed my own cat repeatedly to get the reference right for the mascot animation, then brought it to life frame by frame. branding webdesigner graphicdesigner designer illustrator…
    ACR Conta - Illustrations
    Full brand identity and website for ACR Conta, built over a long collaboration, logo, illustration system, UX/UI, and print, centered on a recurring astronaut cat character. I filmed my own cat repeatedly to get the reference right for the mascot animation, then brought it to life frame by frame. branding webdesigner graphicdesigner designer illustrator…
    Crowdbotics
    Product design and branding for Crowdbotics, including a mascot that became a full illustrated character system. graphicdesigner branding webdesigner designer illustrator…
    Crowdbotics - Character Design
    Product design and branding for Crowdbotics, including a mascot that became a full illustrated character system. graphicdesigner branding webdesigner designer illustrator…