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I’m Alexandra Souza, a strategic copywriter and digital marketing specialist with 6+ years of experience partnering with technology and consulting teams to turn complex concepts into clear, persuasive, conversion-focused messaging. I have a proven track record across content strategy, UX writing, and SaaS products, with a strong emphasis on measurable outcomes like CTR, CR, engagement, and growth. I excel at bridging business, marketing, and technology, optimizing messaging across websites, social, email, and campaigns, and delivering scalable content that drives results.…I’m Alexandra Souza, a strategic copywriter and digital marketing specialist with 6+ years of experience partnering with technology and consulting teams to turn complex concepts into clear, persuasive, conversion-focused messaging. I have a proven track record across content strategy, UX writing, and SaaS products, with a strong emphasis on measurable outcomes like CTR, CR, engagement, and growth. I excel at bridging business, marketing, and technology, optimizing messaging across websites, social, email, and campaigns, and delivering scalable content that drives results.

Alexandra Souza

PRO

Copywriter, Content Strategist, UX Writer, +4

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I’m Alexandra Souza, a strategic copywriter and digital marketing specialist with 6+ years of experience partnering with technology and consulting teams to turn complex concepts into clear, persuasive, conversion-focused messaging. I have a proven track record across content strategy, UX writing, and SaaS products, with a strong emphasis on measurable outcomes like CTR, CR, engagement, and growth. I excel at bridging business, marketing, and technology, optimizing messaging across websites, social, email, and campaigns, and delivering scalable content that drives results.…I’m Alexandra Souza, a strategic copywriter and digital marketing specialist with 6+ years of experience partnering with technology and consulting teams to turn complex concepts into clear, persuasive, conversion-focused messaging. I have a proven track record across content strategy, UX writing, and SaaS products, with a strong emphasis on measurable outcomes like CTR, CR, engagement, and growth. I excel at bridging business, marketing, and technology, optimizing messaging across websites, social, email, and campaigns, and delivering scalable content that drives results.

Available to hire

Sao Paulo, Brazil

I’m Alexandra Souza, a strategic copywriter and digital marketing specialist with 6+ years of experience partnering with technology and consulting teams to turn complex concepts into clear, persuasive, conversion-focused messaging.

I have a proven track record across content strategy, UX writing, and SaaS products, with a strong emphasis on measurable outcomes like CTR, CR, engagement, and growth. I excel at bridging business, marketing, and technology, optimizing messaging across websites, social, email, and campaigns, and delivering scalable content that drives results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

French

Intermediate

Work Experience

Digital Marketing & Copywriting Consultant at Digital Alchemy

December 1, 2019 - Present

Plan and execute copywriting and digital marketing strategies focused on CTR, CTA, conversion rate and engagement, driving measurable business results. Develop conversion-focused copy for headlines, CTAs, institutional content, landing pages and digital campaigns. Contribute to the development of SaaS products, working on UX writing (pages, micro copy, buttons and user flows) with emphasis on clarity, friction reduction and action-driven experiences. Act as a bridge between business, marketing and technology, translating strategic needs into clear communication requirements for technical teams. Continuously analyze marketing KPIs and performance metrics (CTR, CR, engagement, reach), applying insights to optimize messaging and improve conversion. Produce and optimize campaign content that achieved consistent engagement growth across websites, social media, email marketing and digital launches. Provide strategic copy support for paid media initiatives, collaborating on ad variations and

Administrative Consultant (Freelance) at Freelance

October 1, 2017 - December 1, 2019

Provided administrative and communications support. Managed social media communication and content writing. Organized reports, documents and operational workflows. Supported analytical tasks and daily operational activities.

Accounts Receivable Assistant at Grupo Ser Educacional

September 1, 2017 - October 1, 2018

Conducted financial analysis of student accounts. Issued invoices, credits and debit adjustments. Maintained daily operational spreadsheets. Analyzed semiannual financial reports. Resolved financial inquiries with accuracy and efficiency.