Alexandra Souza

Plan and execute copywriting and digital marketing strategies focused on CTR, CTA, conversion rate and engagement, driving measurable business results. Develop conversion-focused copy for headlines, CTAs, institutional content, landing pages and digital campaigns. Contribute to the development of SaaS products, working on UX writing (pages, micro copy, buttons and user flows) with emphasis on clarity, friction reduction and action-driven experiences. Act as a bridge between business, marketing and technology, translating strategic needs into clear communication requirements for technical teams. Continuously analyze marketing KPIs and performance metrics (CTR, CR, engagement, reach), applying insights to optimize messaging and improve conversion. Produce and optimize campaign content that achieved consistent engagement growth across websites, social media, email marketing and digital launches. Provide strategic copy support for paid media initiatives, collaborating on ad variations and

Provided administrative and communications support; managed social media communications and content writing; organized reports, documents, and operational workflows; supported analytical tasks and daily operational activities.

Provided administrative and communications support. Managed social media communication and content writing. Organized reports, documents and operational workflows. Supported analytical tasks and daily operational activities.