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Hi, I’m Alexandra Souza, a digital marketing and copywriting consultant based in São Paulo, Brazil, with 6+ years of experience helping tech and consulting companies transform complex technical concepts into clear, persuasive messaging that drives results. I specialize in content strategy, UX writing, and SaaS product storytelling, with a proven track record of improving CTR, conversion rates, and engagement across websites, social media, email campaigns, and product launches. I’m skilled at translating business needs into actionable communication requirements for design and engineering teams, optimizing cross-functional collaboration, and delivering measurable outcomes. I focus on clarity, friction reduction, and action-oriented experiences that boost performance metrics and contribute to sustainable growth.…Hi, I’m Alexandra Souza, a digital marketing and copywriting consultant based in São Paulo, Brazil, with 6+ years of experience helping tech and consulting companies transform complex technical concepts into clear, persuasive messaging that drives results. I specialize in content strategy, UX writing, and SaaS product storytelling, with a proven track record of improving CTR, conversion rates, and engagement across websites, social media, email campaigns, and product launches. I’m skilled at translating business needs into actionable communication requirements for design and engineering teams, optimizing cross-functional collaboration, and delivering measurable outcomes. I focus on clarity, friction reduction, and action-oriented experiences that boost performance metrics and contribute to sustainable growth.

Alexandra Souza

Copywriter, Content Strategist, UX Writer, +4

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Hi, I’m Alexandra Souza, a digital marketing and copywriting consultant based in São Paulo, Brazil, with 6+ years of experience helping tech and consulting companies transform complex technical concepts into clear, persuasive messaging that drives results. I specialize in content strategy, UX writing, and SaaS product storytelling, with a proven track record of improving CTR, conversion rates, and engagement across websites, social media, email campaigns, and product launches. I’m skilled at translating business needs into actionable communication requirements for design and engineering teams, optimizing cross-functional collaboration, and delivering measurable outcomes. I focus on clarity, friction reduction, and action-oriented experiences that boost performance metrics and contribute to sustainable growth.…Hi, I’m Alexandra Souza, a digital marketing and copywriting consultant based in São Paulo, Brazil, with 6+ years of experience helping tech and consulting companies transform complex technical concepts into clear, persuasive messaging that drives results. I specialize in content strategy, UX writing, and SaaS product storytelling, with a proven track record of improving CTR, conversion rates, and engagement across websites, social media, email campaigns, and product launches. I’m skilled at translating business needs into actionable communication requirements for design and engineering teams, optimizing cross-functional collaboration, and delivering measurable outcomes. I focus on clarity, friction reduction, and action-oriented experiences that boost performance metrics and contribute to sustainable growth.

Available to hire

Hi, I’m Alexandra Souza, a digital marketing and copywriting consultant based in São Paulo, Brazil, with 6+ years of experience helping tech and consulting companies transform complex technical concepts into clear, persuasive messaging that drives results. I specialize in content strategy, UX writing, and SaaS product storytelling, with a proven track record of improving CTR, conversion rates, and engagement across websites, social media, email campaigns, and product launches.

I’m skilled at translating business needs into actionable communication requirements for design and engineering teams, optimizing cross-functional collaboration, and delivering measurable outcomes. I focus on clarity, friction reduction, and action-oriented experiences that boost performance metrics and contribute to sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

French

Intermediate

Work Experience

Digital Marketing & Copywriting Consultant at Digital Alchemy

December 1, 2019 - Present

Plan and execute copywriting and digital marketing strategies focused on CTR, CTA, conversion rate and engagement, driving measurable business results. Develop conversion-focused copy for headlines, CTAs, institutional content, landing pages and digital campaigns. Contribute to the development of SaaS products, working on UX writing (pages, micro copy, buttons and user flows) with emphasis on clarity, friction reduction and action-driven experiences. Act as a bridge between business, marketing and technology, translating strategic needs into clear communication requirements for technical teams. Continuously analyze marketing KPIs and performance metrics (CTR, CR, engagement, reach), applying insights to optimize messaging and improve conversion. Produce and optimize campaign content that achieved consistent engagement growth across websites, social media, email marketing and digital launches. Provide strategic copy support for paid media initiatives, collaborating on ad variations and

Administrative Consultant (Freelance) at Freelance

October 1, 2017 - December 1, 2019

Provided administrative and communications support. Managed social media communication and content writing. Organized reports, documents and operational workflows. Supported analytical tasks and daily operational activities.

Accounts Receivable Assistant at Grupo Ser Educacional

September 1, 2017 - October 1, 2018

Conducted financial analysis of student accounts. Issued invoices, credits and debit adjustments. Maintained daily operational spreadsheets. Analyzed semiannual financial reports. Resolved financial inquiries with accuracy and efficiency.

Administrative Consultant at Freelance

October 1, 2017 - December 1, 2019

Provided administrative and communications support; managed social media communications and content writing; organized reports, documents, and operational workflows; supported analytical tasks and daily operational activities.

Accounts Receivable Assistant at Grupo Ser Educational

September 1, 2017 - October 1, 2018

Conducted financial analysis of student accounts; issued invoices, credits, and debit adjustments; maintained and updated daily operational spreadsheets; analyzed semiannual financial reports; resolved financial inquiries with accuracy and efficiency.