Hi, I’m Alexandra Sage Swarts, a Northern Germany based marketing enthusiast with roots in South Africa. I studied Business Informatics and completed training in marketing communications, and I enjoy turning ideas into visual, user-friendly designs and impactful campaigns.
Over the years I’ve gained hands-on experience in graphic and web design, social media, CRM, paid advertising as well as SEO and Content Creation. I’m fluent in English and German, and want to bring your business to life by writing exciting texts, create perfectly timed campaigns and automations, and keep your mutlichannel marketing strategy running from planning through execution and to reporting and beyond!
I’m always eager to learn, collaborate, and bring creative solutions to life. Let’s get in touch now and get your business scaled.
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This case study explores how social media was positioned as a strategic entry point into long-form content, with a focus on clarity, emotional connection, and user guidance. Through a consistent visual identity and educational content, the approach demonstrates how trust-led social media can drive deeper engagement beyond the feed.
The project required strategic planning, creative direction, content development, campaign structuring, and multichannel thinking. Instagram was used intentionally as a funnel, supported by recurring, clear CTAs designed to guide qualified users toward the website while strengthening overall engagement on the platform.
Mockups for post designs were created using Canva and the Adobe Suite, alongside ongoing optimisation through Meta Business Suite. With long-form content already available on the website, the focus was on extracting key insights and phrases to capture attention on social media, guiding users naturally toward deeper exploration and higher-quality engagement.
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