I'm a product and e-commerce marketing professional with over a decade of experience driving GTM strategies for Microsoft and Roborock. I love turning data into actionable campaigns and collaborating across sales, creative, and engineering teams to launch successful product stories. In recent roles, I've led social media, influencer partnerships, and paid media campaigns in Paris, Hong Kong, and global markets, growing audiences and accelerating pipeline. I'm fluent at building scalable marketing programs that boost brand awareness and revenue while adapting to fast-paced, multicultural environments.

Alexandra Le Mouël

I'm a product and e-commerce marketing professional with over a decade of experience driving GTM strategies for Microsoft and Roborock. I love turning data into actionable campaigns and collaborating across sales, creative, and engineering teams to launch successful product stories. In recent roles, I've led social media, influencer partnerships, and paid media campaigns in Paris, Hong Kong, and global markets, growing audiences and accelerating pipeline. I'm fluent at building scalable marketing programs that boost brand awareness and revenue while adapting to fast-paced, multicultural environments.

Available to hire

I’m a product and e-commerce marketing professional with over a decade of experience driving GTM strategies for Microsoft and Roborock. I love turning data into actionable campaigns and collaborating across sales, creative, and engineering teams to launch successful product stories.

In recent roles, I’ve led social media, influencer partnerships, and paid media campaigns in Paris, Hong Kong, and global markets, growing audiences and accelerating pipeline. I’m fluent at building scalable marketing programs that boost brand awareness and revenue while adapting to fast-paced, multicultural environments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

French
Fluent
English
Fluent

Work Experience

E-commerce Product Marketing Lead (B2B & B2C) at Microsoft
April 1, 2024 - December 1, 2024
Go-to-market strategy for Xbox, Microsoft 365 and Surface; messaging and positioning across key product launches; managed Microsoft Store website copy and sales enablement materials; management of campaigns (search ads, live shopping, partnerships, paid social).
Social Media & Marketing Manager at Roborock
April 1, 2022 - February 1, 2024
Managed social media strategy for France (paid social, product launches, influencer campaigns, and support for AI product launches and feature releases). Managed TikTok and Instagram accounts, growing Instagram followers significantly (37k) over 2 years.
E-commerce Product Marketing Manager (B2B & B2C) at Microsoft
October 1, 2010 - March 1, 2022
Execution of traffic acquisition strategies (SEO, CRM, paid media, partnerships, affiliate, social media). Managed Microsoft Store pricing to align with retailers (Fnac, Darty, Amazon). Prepared and executed promotional plans and campaigns (Black Friday, showroom privé). Provided and presented data analysis on products, launches, campaigns, and promos to identify growth opportunities.
Social Media & Marketing Manager at Accor
June 1, 2025 - October 1, 2025
Led social media marketing activities for Roborock France (assuming cross-functional marketing responsibilities and team guidance).

Education

Master 2 - Digital ecosystem and e-business at ESP (Paris)
January 1, 2019 - December 31, 2020
Master 1 - Innovations, Digital & Marketing at ESP (Paris)
January 1, 2017 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality