Alexandra Le Mouël
I'm a product and e-commerce marketing professional with over a decade of experience driving GTM strategies for Microsoft and Roborock.
About
I’m a product and e-commerce marketing professional with over a decade of experience driving GTM strategies for Microsoft and Roborock. I love turning data into actionable campaigns and collaborating across sales, creative, and engineering teams to launch successful product stories.
In recent roles, I’ve led social media, influencer partnerships, and paid media campaigns in Paris, Hong Kong, and global markets, growing audiences and accelerating pipeline. I’m fluent at building scalable marketing programs that boost brand awareness and revenue while adapting to fast-paced, multicultural environments.
- 14 years' experience
- Joined November 2025
Skills· 11
Languages
- FrenchFluent
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Travel & Hospitality
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Work experience· 4 roles
Led social media marketing activities for Roborock France (assuming cross-functional marketing responsibilities and team guidance).
Go-to-market strategy for Xbox, Microsoft 365 and Surface; messaging and positioning across key product launches; managed Microsoft Store website copy and sales enablement materials; management of campaigns (search ads, live shopping, partnerships, paid social).
Managed social media strategy for France (paid social, product launches, influencer campaigns, and support for AI product launches and feature releases). Managed TikTok and Instagram accounts, growing Instagram followers significantly (37k) over 2 years.
Education
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