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I am a performance-driven marketer and founder with hands-on experience across D2C and B2B growth. I built and operated a D2C jewelry brand and led CRM-driven revenue growth for a luxury service business, with a strong focus on email marketing, automation, AI-assisted workflows, and data-led decision making. My background in music fuels a creative, audience-centric approach to marketing and content strategy, and I enjoy applying AI tools to accelerate copy ideation, testing, and campaign iteration.…I am a performance-driven marketer and founder with hands-on experience across D2C and B2B growth. I built and operated a D2C jewelry brand and led CRM-driven revenue growth for a luxury service business, with a strong focus on email marketing, automation, AI-assisted workflows, and data-led decision making. My background in music fuels a creative, audience-centric approach to marketing and content strategy, and I enjoy applying AI tools to accelerate copy ideation, testing, and campaign iteration.

Alexandra Skachko

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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I am a performance-driven marketer and founder with hands-on experience across D2C and B2B growth. I built and operated a D2C jewelry brand and led CRM-driven revenue growth for a luxury service business, with a strong focus on email marketing, automation, AI-assisted workflows, and data-led decision making. My background in music fuels a creative, audience-centric approach to marketing and content strategy, and I enjoy applying AI tools to accelerate copy ideation, testing, and campaign iteration.…I am a performance-driven marketer and founder with hands-on experience across D2C and B2B growth. I built and operated a D2C jewelry brand and led CRM-driven revenue growth for a luxury service business, with a strong focus on email marketing, automation, AI-assisted workflows, and data-led decision making. My background in music fuels a creative, audience-centric approach to marketing and content strategy, and I enjoy applying AI tools to accelerate copy ideation, testing, and campaign iteration.

Available to hire

I am a performance-driven marketer and founder with hands-on experience across D2C and B2B growth. I built and operated a D2C jewelry brand and led CRM-driven revenue growth for a luxury service business, with a strong focus on email marketing, automation, AI-assisted workflows, and data-led decision making.

My background in music fuels a creative, audience-centric approach to marketing and content strategy, and I enjoy applying AI tools to accelerate copy ideation, testing, and campaign iteration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

Marketing Director at First Class Chauffeurs

January 1, 2024 - January 1, 2025

Led marketing strategy and execution for a luxury chauffeur brand serving corporate and VIP clients. Increased bookings by approximately 45 percent through CRM and email-led growth initiatives. Developed segmentation strategies for B2B corporate accounts and high-value repeat customers. Managed email campaigns, automation workflows, and performance reporting. Ensured brand alignment with luxury positioning, trust, and discretion. Applied AI tools to speed up copy testing and campaign optimization.

Business Development Associate at MediaLED Ltd

September 1, 2023 - September 1, 2024

Identified and qualified 50+ B2B leads through competitor and market landscape research. Conducted market analysis to identify emerging trends, improving outreach efficiency by 30 percent. Delivered strategic presentations on post-revenue startups, influencing senior decision-making. Supported pipeline growth through research-driven business development strategies.

Front of House at The Royal Lancaster Hotel

September 1, 2022 - July 31, 2023

Delivered high-end guest experience in a luxury hospitality environment. Managed reservations and administrative tasks using Opera PMS. Recognized with Employer of the Month award (2023) for service excellence.

CEO at TwinsByMariposa

January 1, 2022 - January 1, 2025

Founded and operated a direct-to-consumer jewelry brand, overseeing strategy, marketing, and day-to-day execution from end to end. Led D2C customer acquisition and retention across email, social media, and website channels. Built and optimized email campaigns and automated flows to drive conversions and repeat purchases. Conducted A/B testing on messaging, offers, and creative to improve performance. Used AI tools to accelerate copy ideation, creative testing, and campaign iteration. Managed Shopify storefront, customer experience, and brand positioning.