Paid Media Specialist with 8+ years’ experience managing Meta ad campaigns for e-commerce and online businesses. Skilled at optimising campaigns to improve ROAS, scaling ad spend for both B2B and D2C brands, and delivering data-driven results.

Alexandra Platt

Paid Media Specialist with 8+ years’ experience managing Meta ad campaigns for e-commerce and online businesses. Skilled at optimising campaigns to improve ROAS, scaling ad spend for both B2B and D2C brands, and delivering data-driven results.

Available to hire

Paid Media Specialist with 8+ years’ experience managing Meta ad campaigns for e-commerce and online businesses.
Skilled at optimising campaigns to improve ROAS, scaling ad spend for both B2B and D2C brands, and delivering data-driven results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Work Experience

Meta Ads Strategist & Mentor at Alex Platt Ltd
May 7, 2019 - Present
Worked with a variety of online business owners to provide end-to-end paid social advertising campaign creation and management, from strategy, audience research and ad creative to tracking results. Ran full-funnel campaigns: lead generation, retargeting, product launches and evergreen conversion ads. Worked with both B2B and B2C clients with budgets ranging from £500p/m to £10,000p/m and have scaled budgets from £1000-10,000 per month successfully. Design and led online training programmes and bootcamps to online business owners to teach them Meta advertising. Mentored online business owners to create successful advertising campaigns for their own businesses. Built trusted relationships with clients and other service providers, always anticipating needs and stepping in to offer solutions proactively when required. Additional Platforms: I have predominantly worked with Meta ads on Facebook and Instagram, but have experience with LinkedIn ads and have completed training and have agency ad accounts on Tik Tok, You Tube and Pinterest platforms too. I am confident that my experience with Meta ads would enable me to run ads on all other platforms.
Operations Manager at Gemma Went Ltd
December 2, 2024 - January 16, 2025
Supported the Founder to ensure high quality operational assistance to her business. Managed the smooth running of the online business, creating and improving systems and processes to save time and increase efficiency, working with the Founder to problem solve business management issues and creating plans to make improvements. Managed and supported busy launches, including planning, creation and management of sales funnels, copywriting and social media management. Researched and set up a 5-day online summit including creating the platform, managing all agreed speakers and organising attendees, including trouble shooting so that the entire event ran smoothly without any problems. Marketing support including email marketing, social media management, Meta advertising and management of the website. Full calendar management to maximise the Founder’s time, including forward planning to ensure no meeting clashes, communicating with clients to ensure they are prepared for their meeting with the Founder, rearranging appointments as required, managing any in-person event bookings and creating work/life balance for the Founder. Monitored and actioned both the Founders email inbox and general inbox to ensure high level customer support.
Virtual PA at Swift VA Ltd
September 1, 2014 - July 5, 2019
Delivered social media management, training, email marketing, copywriting, and Facebook Ads campaigns.
Executive Assistant at NHS
September 3, 2007 - April 14, 2013
Executive assistant support for the Chief Information Officer (CIO), Deputy Chief Information Officer (DCIO) and Senior Management Team, providing a wide range of administrative tasks, taking personal responsibility for a range of delegated projects and business. Team was made redundant in NHS reshape.

Education

Conscious Consultant Certification at Gemma Went Ltd
March 16, 2021 - September 20, 2025
CPD Accredited Business Strategy Certification
Diploma, Copywriting (Level 4) at College of Media and Publishing
July 24, 2017 - July 8, 2019
ILM Level 3 Award, First Line Management, at Institute of Leadership & Management
September 5, 2011 - July 20, 2012
Virtual Assistant Mastery Course at Virtual Assistant Coaching and Training Ltd
November 5, 2012 - November 19, 2014
CPD Accredited Virtual Assistant and Business Strategy
IS Project Management Foundation Certificate at BCS: The Chartered Institute for IT
September 1, 2008 - September 5, 2008
English Literature & Geography at Anglia Ruskin University
September 2, 1996 - July 23, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Healthcare, Professional Services, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
See more

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