Creative Strategist & Video Ads Specialist | UGC, Motion & 3D Ads That Convert 🚀 I help brands and agencies scale with ad creatives that drive measurable results. With 9+ years of experience in motion design, 3D branding, and creative strategy, I turn ideas into high-performing content that blends storytelling with performance marketing. I’ve worked with global brands like Nivea, Oral-B, Always, Orange, SkyShowTime, Braun, ClearBlue, Domestos, and Wolt, creating engaging ad creatives that convert — from UGC and motion design to 3D visuals and branded content. One of my campaigns for SkyShowTime reached 7.1 million impressions in just 5 days and generated over 20,000 conversions, proving how creative strategy and execution can deliver real impact. Over the years, I’ve also collaborated with Adidas, Philips, Electrolux, and AEG, producing campaigns and 3D product visuals that increased engagement by 30%+ and sales by 20–40%. I thrive where creativity meets strategy — aligning with marketing teams to craft ads that resonate with audiences and drive ROI. Curious, adaptable, and always learning, I bring a full-spectrum approach to every project — from animation and branding to web design, UI/UX, and interactive media. Recently, I’ve integrated AI-driven creative tools like Higgsfield, Weavy, Kling, Firefly, and Midjourney into my workflow — accelerating idea development, enhancing visual storytelling, and pushing the boundaries of what’s possible in modern advertising.

Alexandru Vasiliu

PRO

Creative Strategist & Video Ads Specialist | UGC, Motion & 3D Ads That Convert 🚀 I help brands and agencies scale with ad creatives that drive measurable results. With 9+ years of experience in motion design, 3D branding, and creative strategy, I turn ideas into high-performing content that blends storytelling with performance marketing. I’ve worked with global brands like Nivea, Oral-B, Always, Orange, SkyShowTime, Braun, ClearBlue, Domestos, and Wolt, creating engaging ad creatives that convert — from UGC and motion design to 3D visuals and branded content. One of my campaigns for SkyShowTime reached 7.1 million impressions in just 5 days and generated over 20,000 conversions, proving how creative strategy and execution can deliver real impact. Over the years, I’ve also collaborated with Adidas, Philips, Electrolux, and AEG, producing campaigns and 3D product visuals that increased engagement by 30%+ and sales by 20–40%. I thrive where creativity meets strategy — aligning with marketing teams to craft ads that resonate with audiences and drive ROI. Curious, adaptable, and always learning, I bring a full-spectrum approach to every project — from animation and branding to web design, UI/UX, and interactive media. Recently, I’ve integrated AI-driven creative tools like Higgsfield, Weavy, Kling, Firefly, and Midjourney into my workflow — accelerating idea development, enhancing visual storytelling, and pushing the boundaries of what’s possible in modern advertising.

Available to hire

Creative Strategist & Video Ads Specialist | UGC, Motion & 3D Ads That Convert 🚀

I help brands and agencies scale with ad creatives that drive measurable results.
With 9+ years of experience in motion design, 3D branding, and creative strategy, I turn ideas into high-performing content that blends storytelling with performance marketing.

I’ve worked with global brands like Nivea, Oral-B, Always, Orange, SkyShowTime, Braun, ClearBlue, Domestos, and Wolt, creating engaging ad creatives that convert — from UGC and motion design to 3D visuals and branded content.

One of my campaigns for SkyShowTime reached 7.1 million impressions in just 5 days and generated over 20,000 conversions, proving how creative strategy and execution can deliver real impact.

Over the years, I’ve also collaborated with Adidas, Philips, Electrolux, and AEG, producing campaigns and 3D product visuals that increased engagement by 30%+ and sales by 20–40%.

I thrive where creativity meets strategy — aligning with marketing teams to craft ads that resonate with audiences and drive ROI.
Curious, adaptable, and always learning, I bring a full-spectrum approach to every project — from animation and branding to web design, UI/UX, and interactive media.

Recently, I’ve integrated AI-driven creative tools like Higgsfield, Weavy, Kling, Firefly, and Midjourney into my workflow — accelerating idea development, enhancing visual storytelling, and pushing the boundaries of what’s possible in modern advertising.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Creative Strategist & Motion Designer (Performance Ads) at FOAP
October 27, 2025 - Present
At Foap, I bridge creative strategy and production crafting performance-driven ad creatives that help global brands such as Nivea, Oral-B, Always, Orange, SkyShowTime, Braun, ClearBlue, Domestos, and Wolt grow through storytelling that converts. My work combines marketing insight with design craftsmanship to ensure every video serves both creative and business goals. Key contributions: - Collaborate with media buyers and strategists to analyze campaign data and translate insights into new creative directions. - Develop UGC-style videos, motion graphics optimized for TikTok, Meta, and YouTube. - Build creative testing frameworks that identify winning concepts and scale them across campaigns. - Streamlined workflows to deliver high-performing ad creatives consistently, balancing scale, quality, and strategic alignment. - Contribute to campaign strategies by combining audience insights with impactful creative storytelling. Key impact: supported over 10 global brand campaigns and delivered 400+ ad variations tested across platforms
Freelance Creative Strategist / Motion Designer at Freelance
October 27, 2025 - Present
As a Freelance Creative Strategist and Motion Designer, I partner with brands and agencies to craft high-performing visuals and campaigns that connect strategy with storytelling from 3D product visuals to performance-driven video ads. • Creative Strategy & Motion Design: Developing performance-driven video ads and digital content for YouTube, Meta, and TikTok. • 3D Visualization & Animation: Producing photorealistic visuals, animations, and product renderings for brands and architects. • Branding & Web Experience: Designing cohesive brand identities and interactive websites using Figma and modern UX/UI principles. • Innovation & Technology: Spearheaded the development of an advertising agency concept focused on 360° product visualization and VR experiences, and led experimental projects using Unreal Engine to explore real-time rendering and immersive storytelling. Delivered 100+ creative projects across industries, consistently balancing storytelling, design quality, and measurable performance.
Founder | Multimedia & 3D Generalist at Luleilo Kids
October 27, 2025 - July 31, 2024
This project solidified my passion for blending creativity, education, and brand storytelling — a perspective I now bring into commercial work. - Created and produced high-quality 2D and 3D animated content for children, blending engaging storytelling with educational themes. - Designed characters, environments, and visual assets, ensuring a unique and appealing artistic style. Managed the full production pipeline, from concept development and storyboarding to animation and post-production. - Led creative direction, ensuring animations align with brand identity and audience engagement goals. - Developed marketing materials, trailers, and promotional assets to increase reach and visibility. - Oversaw collaborations with voice actors to deliver a polished final product. - Utilized industry-standard tools such as Maya, After Effects, Duik Angela, and Adobe Suite to enhance workflow efficiency. Continuously researched trends in children’s animation and digital content to refine storytelling approaches.
3D Generalist / Motion Graphics Artist / Video Editor at LAS VEGAS GAMES
January 1, 2023 - May 31, 2023
- Produced 3D and motion graphics content for entertainment and sports brands, delivering high-impact visuals across digital and broadcast media. - Contributed to the branding and event campaigns for RXF (a leading MMA organization), creating captivating graphics for TV, social, and promotional materials. - Designed and animated 3D product visualizations and real-time assets, applying modeling, texturing, and simulation techniques to enhance visual realism. - Utilized tools such as Autodesk 3ds Max, Maya, After Effects, Photoshop, V-Ray, FStorm, Phoenix FD, and ZBrush to develop dynamic and cinematic visuals. - Edited television and social media content while ensuring alignment with brand guidelines and broadcast standards. - Troubleshot rendering, streaming, and memory issues to maintain high performance and quality in production pipelines. - Collaborated closely with multidisciplinary teams to deliver complex projects punctually and within budget constraints.
Online Store Administrator at ArtificialCrafStudio
January 4, 2021 - December 31, 2022
- Managed and optimized Facebook Ads, Google Ads, and TikTok Ads campaigns, driving measurable growth in engagement, leads, and sales. - Conducted in-depth audience research to create tailored ad strategies, leveraging platform-specific tools such as Facebook Ads Manager, Google Ads Keyword Planner, and TikTok Analytics. - Increased ROI through precise targeting, creative A/B testing, and ongoing performance analysis. - Exceeded goals through effective task prioritization and great work ethic. - Developed dynamic ad creatives and copy tailored to platform-specific audiences, ensuring alignment with client goals. - Monitored campaign metrics (CTR, CPA, ROAS) to identify optimization opportunities and deliver data-driven recommendations. - Demonstrated respect, friendliness and willingness to help wherever needed. - Worked with customers to understand needs and provide excellent service.
3D Artist at INDG
August 1, 2018 - October 31, 2019
- Collaborated effectively with artists, animators, and programmers to ensure timely project completion within budgetary constraints. - Utilized Autodesk 3dsMax,Vray and Photoshop to craft amazing renders. - Produced rendered images spanning a diverse range of products, from washing machines to clothing and footwear. - Relocated to Germany to serve as a Texture Artist at Adidas headquarters, contributing to the brand's visual identity. - Leveraged Vray to render high-quality images that met client specifications and expectations. - Seamlessly composited various elements and applied final touches using After Effects to deliver polished end products. - Addressed technical challenges related to rendering, streaming, and memory management, ensuring project stability. - Collaborated with renowned brands like Adidas, Electrolux, and Phillips, delivering top-tier visual content. - Translated concept art and sketches into innovative virtual props, enriching the overall visual experience.
3D Animator & Generalist at Born Boulder Animation Short-Film
October 2, 2017 - December 31, 2018
- Spearheaded the creation of an original short film from concept development to final production. - Designed and meticulously modeled each prop featured in the film, ensuring visual cohesion and narrative integrity. - Enhanced rigging and textures for main characters to elevate their visual appeal and expressiveness. - Implemented simulations and special effects to enhance the cinematic experience and bring scenes to life. - Orchestrated the integration of all elements, from models to effects, to achieve a cohesive and immersive final product. - Executed rendering processes to achieve optimal visual quality and fidelity for the finished film. - Contributed to sound design and Foley work, enriching the auditory experience and enhancing storytelling impact.

Education

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Qualifications

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Industry Experience

Retail, Professional Services, Software & Internet, Media & Entertainment