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Hi, I'm Alexia Torres, a marketing and brand partnerships professional based in Long Beach, CA. I bring 6+ years of experience in influencer marketing, brand partnerships, social media strategy, and experiential activations, collaborating with national beauty, fashion, and lifestyle brands to drive engagement and brand visibility. I'm passionate about influencer marketing, PR, and creative brand growth. I love crafting authentic content, building activations for events, and elevating brands through cross-brand marketing initiatives.…Hi, I'm Alexia Torres, a marketing and brand partnerships professional based in Long Beach, CA. I bring 6+ years of experience in influencer marketing, brand partnerships, social media strategy, and experiential activations, collaborating with national beauty, fashion, and lifestyle brands to drive engagement and brand visibility. I'm passionate about influencer marketing, PR, and creative brand growth. I love crafting authentic content, building activations for events, and elevating brands through cross-brand marketing initiatives.

Alexia Torres

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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Hi, I'm Alexia Torres, a marketing and brand partnerships professional based in Long Beach, CA. I bring 6+ years of experience in influencer marketing, brand partnerships, social media strategy, and experiential activations, collaborating with national beauty, fashion, and lifestyle brands to drive engagement and brand visibility. I'm passionate about influencer marketing, PR, and creative brand growth. I love crafting authentic content, building activations for events, and elevating brands through cross-brand marketing initiatives.…Hi, I'm Alexia Torres, a marketing and brand partnerships professional based in Long Beach, CA. I bring 6+ years of experience in influencer marketing, brand partnerships, social media strategy, and experiential activations, collaborating with national beauty, fashion, and lifestyle brands to drive engagement and brand visibility. I'm passionate about influencer marketing, PR, and creative brand growth. I love crafting authentic content, building activations for events, and elevating brands through cross-brand marketing initiatives.

Available to hire

Hi, I’m Alexia Torres, a marketing and brand partnerships professional based in Long Beach, CA. I bring 6+ years of experience in influencer marketing, brand partnerships, social media strategy, and experiential activations, collaborating with national beauty, fashion, and lifestyle brands to drive engagement and brand visibility.

I’m passionate about influencer marketing, PR, and creative brand growth. I love crafting authentic content, building activations for events, and elevating brands through cross-brand marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder at Iced By Lexx

September 1, 2020 - Present

Founder and lead strategist overseeing social media coordination, influencer marketing, brand partnerships, content creation, campaign coordination, and experiential marketing. Led Instagram and TikTok content strategy, event planning, public relations, and client relations. Negotiated contracts and NDAs; collaborated with fashion and beauty brands to support promotional campaigns and cross-brand initiatives. Developed and executed Instagram marketing strategies driving organic client acquisition and engagement. Selected by Fenty Beauty for on-sets service during the 5th Anniversary Icon Refillable Lipstick Campaign; partnerships featured on brand social platforms.

at Masters MedSpa

March 1, 2024 - January 1, 2025

Contributed to marketing and brand partnership initiatives including social media strategy and influencer activations. Coordinated campaigns and cross-brand promotions for a beauty-focused medical spa.

Founder at Ice by Lex

September 1, 2020 - Present

Social Media Coordinator; Influencer Marketing & Brand Partnerships. Responsible for social media strategy (Instagram & TikTok), content creation and campaign coordination, event and experiential marketing, strategic communications, public relations, and client relations. Selected by Fenty Beauty for on-set services during the 5th Anniversary Icon Refillable Lipstick Campaign and featured on brand social platforms. Partnered with Meshki for Coach Giftin g Suite activation, providing experiential beauty services for influencers and VIP guests. Collaborated with IAM.GIA and other fashion brands to support promotional events and cross-brand marketing initiatives. Developed and executed Instagram marketing strategy driving organic client acquisition and engagement. Negotiated contracts, NDAs, and coordinated deliverables for brand partnership campaigns.

Social Media Coordinator at Masters Med Spa

March 1, 2024 - January 1, 2025

Supported social media strategy and content creation; managed content calendar and website updates to maintain brand consistency; managed client communications via DMs, phone, and in-person interactions; assisted in executing social media campaigns to increase visibility and engagement.