French Creative Director with over 20 years of experience shaping creative narratives at the crossroads of music, fashion, and digital. As a Creative Director at Sony Music Entertainment, I led the visual identities of international artists and designed impactful brand universes for large-scale events in collaboration with partners such as Dior, Gucci, Mastercard, and Budweiser. I know how to build strong, coherent campaigns that evolve over time and across all digital media, physical, and experiential. More recently, I oversaw the full creative direction of French chef Philippe Conticini’s brand, developing everything from packaging and e-commerce to social campaigns and in-store activations. I always approach brand building with a deep focus on emotion, clarity, and long-term visual consistency. I have a strong conceptual approach, blending storytelling and design across multiple mediums. From web interfaces, Art Direction for films to immersive brand experiences and campaign materials, I craft meaningful creative systems rooted in strategy and purpose. Throughout my career, I’ve led multidisciplinary teams of varying sizes (photographers, directors, developers, production crews, and artisans..) adapting to each project’s needs. I thrive on collaboration, ensuring each talent is aligned toward a shared vision while maintaining creative integrity and high standards. I believe strong leadership is about clarity, empathy, and inspiring excellence in every detail. I’m also deeply committed to exploring the potential of generative creative tools. Signed as an AI artist by the international agency Cosmopola, I collaborate with leading global brands (most recently with Takasago, Japan’s premier fragrance house) to develop high-end, emotionally resonant visuals at scale. I use AI daily to experiment, prototype, and refine concepts faster, turning imagination into tangible campaigns and pushing the boundaries of what visual content can achieve. Best, Alexis

Alexis CALLIES

French Creative Director with over 20 years of experience shaping creative narratives at the crossroads of music, fashion, and digital. As a Creative Director at Sony Music Entertainment, I led the visual identities of international artists and designed impactful brand universes for large-scale events in collaboration with partners such as Dior, Gucci, Mastercard, and Budweiser. I know how to build strong, coherent campaigns that evolve over time and across all digital media, physical, and experiential. More recently, I oversaw the full creative direction of French chef Philippe Conticini’s brand, developing everything from packaging and e-commerce to social campaigns and in-store activations. I always approach brand building with a deep focus on emotion, clarity, and long-term visual consistency. I have a strong conceptual approach, blending storytelling and design across multiple mediums. From web interfaces, Art Direction for films to immersive brand experiences and campaign materials, I craft meaningful creative systems rooted in strategy and purpose. Throughout my career, I’ve led multidisciplinary teams of varying sizes (photographers, directors, developers, production crews, and artisans..) adapting to each project’s needs. I thrive on collaboration, ensuring each talent is aligned toward a shared vision while maintaining creative integrity and high standards. I believe strong leadership is about clarity, empathy, and inspiring excellence in every detail. I’m also deeply committed to exploring the potential of generative creative tools. Signed as an AI artist by the international agency Cosmopola, I collaborate with leading global brands (most recently with Takasago, Japan’s premier fragrance house) to develop high-end, emotionally resonant visuals at scale. I use AI daily to experiment, prototype, and refine concepts faster, turning imagination into tangible campaigns and pushing the boundaries of what visual content can achieve. Best, Alexis

Available to hire

French Creative Director with over 20 years of experience shaping creative narratives at the crossroads of music, fashion, and digital.
As a Creative Director at Sony Music Entertainment, I led the visual identities of international artists and designed impactful brand universes for large-scale events in collaboration with partners such as Dior, Gucci, Mastercard, and Budweiser. I know how to build strong, coherent campaigns that evolve over time and across all digital
media, physical, and experiential. More recently, I oversaw the full creative direction of French chef Philippe Conticini’s brand, developing everything from packaging and e-commerce to social campaigns and in-store activations. I always approach brand building with a deep focus on emotion, clarity, and long-term visual consistency.
I have a strong conceptual approach, blending storytelling and design across multiple mediums. From web interfaces, Art Direction for films to immersive brand experiences and campaign materials, I craft meaningful creative systems rooted in strategy and purpose.

Throughout my career, I’ve led multidisciplinary teams of varying sizes
(photographers, directors, developers, production crews, and artisans…) adapting to each project’s needs. I thrive on collaboration, ensuring each talent is aligned toward a shared vision while maintaining creative integrity and high standards. I believe strong leadership is about clarity, empathy, and inspiring excellence in every detail.
I’m also deeply committed to exploring the potential of generative creative tools. Signed as an AI artist by the international agency Cosmopola, I collaborate with leading global brands (most recently with Takasago, Japan’s premier fragrance house) to develop high-end, emotionally resonant visuals at scale. I use AI daily to
experiment, prototype, and refine concepts faster, turning imagination into tangible campaigns and pushing the boundaries of what visual content can achieve.

Best,
Alexis

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French
Fluent
English
Fluent

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