Hi, I'm Alexis Chen. I am a data-driven B2B SaaS marketing professional with 4+ years of experience across marketing automation, lifecycle operations, and content strategy. I excel at aligning campaigns and customer journeys with real needs to drive adoption and engagement, particularly across NA and EU markets. I’m native Cantonese (HK) and fluent in Mandarin and English, and I collaborate closely with Sales, Product, and Design to turn data into practical results. I love turning insights into actionable GTM programs, messaging, and assets that empower teams to win. I thrive in cross-functional environments and am excited to relocate to secure an offer while leveraging my WHV.

Hi, I'm Alexis Chen. I am a data-driven B2B SaaS marketing professional with 4+ years of experience across marketing automation, lifecycle operations, and content strategy. I excel at aligning campaigns and customer journeys with real needs to drive adoption and engagement, particularly across NA and EU markets. I’m native Cantonese (HK) and fluent in Mandarin and English, and I collaborate closely with Sales, Product, and Design to turn data into practical results. I love turning insights into actionable GTM programs, messaging, and assets that empower teams to win. I thrive in cross-functional environments and am excited to relocate to secure an offer while leveraging my WHV.

Available to hire

Hi, I’m Alexis Chen. I am a data-driven B2B SaaS marketing professional with 4+ years of experience across marketing automation, lifecycle operations, and content strategy. I excel at aligning campaigns and customer journeys with real needs to drive adoption and engagement, particularly across NA and EU markets. I’m native Cantonese (HK) and fluent in Mandarin and English, and I collaborate closely with Sales, Product, and Design to turn data into practical results.

I love turning insights into actionable GTM programs, messaging, and assets that empower teams to win. I thrive in cross-functional environments and am excited to relocate to secure an offer while leveraging my WHV.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Product Marketing Specialist at AirDroid Business
March 1, 2025 - Present
Implemented an ‘aha-moment’ email sequence in HubSpot that elevated product adoption by 30% in one month. Built and maintained buyer personas and journey maps to guide GTM campaigns and lifecycle marketing. Created sales enablement assets aligned to NA & EU SMB/MM audiences. Executed feature launch campaigns with integrated messaging, landing pages, and email flows, boosting usage by 15% in 3 months. Partnered with CS, Product, and Design to improve CX based on performance data; documented processes for repeatability.
Marketing Automation Specialist at AfterShip
September 1, 2024 - October 22, 2025
Managed 35+ cross-sell/upsell HubSpot campaigns, generating 12 MQLs, 2 deals, and 30 app installs in H2 2023. Led lifecycle automation for NA enterprise, lifting email CTR by 28%; owned ICP-based segmentation and ABM workflows. Developed QA SOPs for Sales/Partnerships/CSM to streamline processes and improve campaign ROI and compliance.
E-commerce Marketing Specialist at Daniel Wellington
April 1, 2022 - October 22, 2025
Executed HubSpot-driven email campaigns across APAC; refined segmentation to improve open and conversion rates. Optimised website and product conversion with Google Analytics; coordinated media plans for Facebook & Google Ads. Ensured campaign delivery aligned with brand standards, budgets, and timelines across regional stakeholders.
Social Media Marketing Specialist at Laiyi Zuomo Clothing Co., Ltd
July 1, 2021 - October 22, 2025
Delivered bilingual social content strategies; raised engagement by 25% via data-driven campaigns and creative collaboration.

Education

Bachelor of Business English at Guangdong University of Technology, Guangzhou, China
January 1, 2016 - June 1, 2020

Qualifications

HubSpot Email Marketing Certification
May 1, 2024 - October 22, 2025
IELTS Academic — Band 8
January 1, 2025 - October 22, 2025
BEC Higher — C1
November 1, 2018 - October 22, 2025
IELTS Academic – Band 8
January 1, 2025 - January 13, 2026
HubSpot Email Marketing Certified
May 1, 2024 - January 13, 2026
BEC Higher – C1
November 1, 2018 - January 13, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment