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I am an experienced Senior Paid Performance Marketing professional with over 8 years of expertise, specializing in digital marketing with a strong focus on paid ads across the B2B sector. I excel in strategic planning and execution, scaling marketing operations, refining customer acquisition strategies, and consistently improving ROI. I take pride in building and expanding inbound marketing efforts that drive substantial year-on-year growth. Throughout my career, I have worked collaboratively across sales and product teams to boost revenue and improve customer journeys through data-driven optimizations and innovative A/B testing. I enjoy creating high-impact marketing assets and developing comprehensive digital strategies that deliver measurable results. I’m passionate about using data insights to shape campaigns that contribute to business success and market leadership.…I am an experienced Senior Paid Performance Marketing professional with over 8 years of expertise, specializing in digital marketing with a strong focus on paid ads across the B2B sector. I excel in strategic planning and execution, scaling marketing operations, refining customer acquisition strategies, and consistently improving ROI. I take pride in building and expanding inbound marketing efforts that drive substantial year-on-year growth. Throughout my career, I have worked collaboratively across sales and product teams to boost revenue and improve customer journeys through data-driven optimizations and innovative A/B testing. I enjoy creating high-impact marketing assets and developing comprehensive digital strategies that deliver measurable results. I’m passionate about using data insights to shape campaigns that contribute to business success and market leadership.

Aleksandar Yordanov

Performance Marketer, Marketing Strategist, Digital Marketer, +2

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I am an experienced Senior Paid Performance Marketing professional with over 8 years of expertise, specializing in digital marketing with a strong focus on paid ads across the B2B sector. I excel in strategic planning and execution, scaling marketing operations, refining customer acquisition strategies, and consistently improving ROI. I take pride in building and expanding inbound marketing efforts that drive substantial year-on-year growth. Throughout my career, I have worked collaboratively across sales and product teams to boost revenue and improve customer journeys through data-driven optimizations and innovative A/B testing. I enjoy creating high-impact marketing assets and developing comprehensive digital strategies that deliver measurable results. I’m passionate about using data insights to shape campaigns that contribute to business success and market leadership.…I am an experienced Senior Paid Performance Marketing professional with over 8 years of expertise, specializing in digital marketing with a strong focus on paid ads across the B2B sector. I excel in strategic planning and execution, scaling marketing operations, refining customer acquisition strategies, and consistently improving ROI. I take pride in building and expanding inbound marketing efforts that drive substantial year-on-year growth. Throughout my career, I have worked collaboratively across sales and product teams to boost revenue and improve customer journeys through data-driven optimizations and innovative A/B testing. I enjoy creating high-impact marketing assets and developing comprehensive digital strategies that deliver measurable results. I’m passionate about using data insights to shape campaigns that contribute to business success and market leadership.

Available to hire

I am an experienced Senior Paid Performance Marketing professional with over 8 years of expertise, specializing in digital marketing with a strong focus on paid ads across the B2B sector. I excel in strategic planning and execution, scaling marketing operations, refining customer acquisition strategies, and consistently improving ROI. I take pride in building and expanding inbound marketing efforts that drive substantial year-on-year growth.

Throughout my career, I have worked collaboratively across sales and product teams to boost revenue and improve customer journeys through data-driven optimizations and innovative A/B testing. I enjoy creating high-impact marketing assets and developing comprehensive digital strategies that deliver measurable results. I’m passionate about using data insights to shape campaigns that contribute to business success and market leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Performance Marketing Manager at Tema ETFs

October 1, 2024 - Present

Establishing digital performance marketing function from the ground up, developing and deploying paid ads strategy and optimisations, along with A/B testing structure. Maintaining relationships with all paid platform vendors. Building out the reporting framework for the entire Marketing team using tools like Zapier, Supermetrics, and Looker Studio to automate reporting and spot trends and insights. Established GTM and tracking across the website, improving data attribution and website analytics, resulting in a 174% MoM increase in leads through digital strategy.

Performance Marketing Manager - Freelance at Synthesia.io

October 31, 2024 - July 17, 2025

Responsible for lead generation efforts from Paid LinkedIn Ads across multiple regions. Delivered results through optimisations and data insights, resulting in a 155% increase in ROAS QoQ (from 700% to 855%) and a 41% growth in website traffic. Led A/B testing implementation for creatives and copy, collaborating with content team.

Senior Performance Marketing Manager - Digital Growth at Builder.ai

June 30, 2024 - July 17, 2025

Forecasting and planning, managing $7m+ budgets for optimal financial efficiency across paid digital advertising. Responsible for day-to-day paid activity. Enhanced customer journeys via data analysis, improving full-funnel campaign strategy and user engagement by resolving key pain points. Established A/B testing frameworks across paid channels, optimizing messaging and bid strategies. Led cross-functional collaboration blending sales and product strategies to increase revenue and market presence. Guided content and creative collaboration producing marketing assets exceeding industry benchmarks by 60%. Drove revenue growth through strategic deployment of sales-led and product-led initiatives.

Account Manager - Paid Social at Push Group

December 31, 2021 - July 17, 2025

Strategized and developed paid social channels for SMB and enterprise clients. Increased revenue of a key eCommerce client by 41% QoQ by driving ticket sales and lowering CAC. Led agency efforts in LinkedIn advertising development and expansion for all clients. Conducted social creative and copy A/B testing, improving engagement by 58% and ROAS by 271% YoY. Executed multiple brand awareness campaigns generating over 70% increase in website traffic for clients.

Account Manager - Paid Digital Ads at The Grove Media

February 1, 2021 - July 17, 2025

Led online media planning and buying for clients in education and entertainment industries. Increased lead generation for largest account by 62% YoY, and customer acquisition rate by 89% YoY through paid channels. Conducted daily data analysis of website and paid ads for campaign optimization. Developed multi-channel strategies driving ticket sales growth for event clients across Europe.