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I am a versatile Graphic & Brand Designer specializing in transforming strategic ideas into high-impact visual identities, packaging, and digital experiences. My background spans across branding, UI/UX design, motion graphics, and illustration, allowing me to deliver comprehensive creative solutions. Notable highlights of my work include developing the winning rebranding concept for Pride London—successfully rolled out city-wide across large-scale billboards and transit shelters—and managing end-to-end projects at Chimba Design Studio, from innovative custom die-cut packaging to full food truck brand wraps. Combining expert execution in Adobe Creative Cloud with a strong foundation in user-centered design and client relations (honed through high-stakes roles with brands like Apple), I focus on crafting "funky-professional" aesthetics that make businesses stand out while ensuring full accessibility and strategic value. Let's collaborate and bring your brand's vision to life!…I am a versatile Graphic & Brand Designer specializing in transforming strategic ideas into high-impact visual identities, packaging, and digital experiences. My background spans across branding, UI/UX design, motion graphics, and illustration, allowing me to deliver comprehensive creative solutions. Notable highlights of my work include developing the winning rebranding concept for Pride London—successfully rolled out city-wide across large-scale billboards and transit shelters—and managing end-to-end projects at Chimba Design Studio, from innovative custom die-cut packaging to full food truck brand wraps. Combining expert execution in Adobe Creative Cloud with a strong foundation in user-centered design and client relations (honed through high-stakes roles with brands like Apple), I focus on crafting "funky-professional" aesthetics that make businesses stand out while ensuring full accessibility and strategic value. Let's collaborate and bring your brand's vision to life!

Alejandra Herrera

Graphic Designer, Brand Designer, UI Designer, +4

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I am a versatile Graphic & Brand Designer specializing in transforming strategic ideas into high-impact visual identities, packaging, and digital experiences. My background spans across branding, UI/UX design, motion graphics, and illustration, allowing me to deliver comprehensive creative solutions. Notable highlights of my work include developing the winning rebranding concept for Pride London—successfully rolled out city-wide across large-scale billboards and transit shelters—and managing end-to-end projects at Chimba Design Studio, from innovative custom die-cut packaging to full food truck brand wraps. Combining expert execution in Adobe Creative Cloud with a strong foundation in user-centered design and client relations (honed through high-stakes roles with brands like Apple), I focus on crafting "funky-professional" aesthetics that make businesses stand out while ensuring full accessibility and strategic value. Let's collaborate and bring your brand's vision to life!…I am a versatile Graphic & Brand Designer specializing in transforming strategic ideas into high-impact visual identities, packaging, and digital experiences. My background spans across branding, UI/UX design, motion graphics, and illustration, allowing me to deliver comprehensive creative solutions. Notable highlights of my work include developing the winning rebranding concept for Pride London—successfully rolled out city-wide across large-scale billboards and transit shelters—and managing end-to-end projects at Chimba Design Studio, from innovative custom die-cut packaging to full food truck brand wraps. Combining expert execution in Adobe Creative Cloud with a strong foundation in user-centered design and client relations (honed through high-stakes roles with brands like Apple), I focus on crafting "funky-professional" aesthetics that make businesses stand out while ensuring full accessibility and strategic value. Let's collaborate and bring your brand's vision to life!

Available to hire

I am a versatile Graphic & Brand Designer specializing in transforming strategic ideas into high-impact visual identities, packaging, and digital experiences. My background spans across branding, UI/UX design, motion graphics, and illustration, allowing me to deliver comprehensive creative solutions.

Notable highlights of my work include developing the winning rebranding concept for Pride London—successfully rolled out city-wide across large-scale billboards and transit shelters—and managing end-to-end projects at Chimba Design Studio, from innovative custom die-cut packaging to full food truck brand wraps.

Combining expert execution in Adobe Creative Cloud with a strong foundation in user-centered design and client relations (honed through high-stakes roles with brands like Apple), I focus on crafting “funky-professional” aesthetics that make businesses stand out while ensuring full accessibility and strategic value. Let’s collaborate and bring your brand’s vision to life!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelance Graphic Designer at Chimba Design Studio

January 1, 2024 - Present

Conceptualized and executed full visual identities, including the “Taco Loco” food truck wrap and integrated social media branding. Developed interactive print materials and “funky-professional” assets, focusing on die-cut elements and playful brand motifs. Managed the end-to-end design process, from initial client discovery to final high-quality production files. Delivered professional photo retouching and image enhancement services, adapting visual styles to meet specific client branding and aesthetic requirements.

Lead Brand Designer (Capstone Design Project) at Capstone Design Project

January 1, 2026 - April 1, 2026

Selected as the winning rebranding concept for a local organization, with the visual identity and marketing assets chosen for official, city-wide implementation. Conceptualized and executed a comprehensive brand system, including logo variations, typography, and large-scale marketing materials such as billboards and transit shelters. Iterated designs based on stakeholder feedback, ensuring the brand identity met accessibility standards and resonated with community values. Developed a cohesive visual strategy that integrated illustration and photography to enhance brand recognition across multiple platforms.

Product Zone Specialist at Apple

July 1, 2015 - Present

Client Satisfaction & Strategy: Consistently maintained a 95% Customer Satisfaction rate across 150+ monthly interactions, demonstrating excellence in high-stakes client relations. Discovery & Solution Strategy: Expert at establishing client rapport and conducting targeted discovery to ensure long-term, beneficial solutions tailored to specific user needs. Visual Standards: Upheld Apple’s world-class aesthetic and brand guidelines, ensuring a premium environment that aligns with a design-centric identity.