Hi, I’m Alicia Gaborit, a freelance digital content manager and brand storyteller based in France. Since 2017 I’ve helped brands and startups build engaging social media ecosystems across Meta, Instagram, YouTube, and TikTok, delivering formats that spark engagement and grow communities. I tailor solutions to each brief and client, collaborating with teams to turn ideas into impactful campaigns. I’m a blended creator with a background in graphic design and content strategy. I excel at coordinating cross-functional teams, crafting creative briefs, and turning data into actionable plans. My work blends strong visuals with strategic storytelling to deliver consistent branding and measurable results across campaigns and platforms.

Alicia Gaborit

Hi, I’m Alicia Gaborit, a freelance digital content manager and brand storyteller based in France. Since 2017 I’ve helped brands and startups build engaging social media ecosystems across Meta, Instagram, YouTube, and TikTok, delivering formats that spark engagement and grow communities. I tailor solutions to each brief and client, collaborating with teams to turn ideas into impactful campaigns. I’m a blended creator with a background in graphic design and content strategy. I excel at coordinating cross-functional teams, crafting creative briefs, and turning data into actionable plans. My work blends strong visuals with strategic storytelling to deliver consistent branding and measurable results across campaigns and platforms.

Available to hire

Hi, I’m Alicia Gaborit, a freelance digital content manager and brand storyteller based in France. Since 2017 I’ve helped brands and startups build engaging social media ecosystems across Meta, Instagram, YouTube, and TikTok, delivering formats that spark engagement and grow communities. I tailor solutions to each brief and client, collaborating with teams to turn ideas into impactful campaigns.

I’m a blended creator with a background in graphic design and content strategy. I excel at coordinating cross-functional teams, crafting creative briefs, and turning data into actionable plans. My work blends strong visuals with strategic storytelling to deliver consistent branding and measurable results across campaigns and platforms.

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Language

French
Fluent
English
Fluent

Work Experience

Brand Content Manager (Freelance) at Smartbox France
January 1, 2022 - October 6, 2025
Designed and executed brand content strategies, produced cross-channel assets, and coordinated with internal and external partners to enhance brand storytelling and engagement.
Brand Content Manager (Freelance) at Smartbox Group
January 1, 2024 - October 6, 2025
Led brand content projects for the group, ensuring consistency across markets and optimizing content workflows for digital channels.
Social Media Manager (Freelance) at Gamma Vert
January 1, 2022 - October 6, 2025
Managed social media presence, content planning, and community engagement for the brand with a focus on voice, visuals, and performance metrics.
Graphic Designer (Freelance) at Self-Employed / Freelance
January 1, 2023 - October 6, 2025
Delivered graphic design and digital content services for multiple clients, including visual identities, layouts, and marketing collateral.
Freelance Digital Content Manager at Self-employed
January 1, 2017 - Present
Freelance digital content management and strategy for social media across Meta, Instagram, YouTube, and TikTok. Develops content strategies and engaging formats to grow communities; tailors solutions to briefs and clients; coordinates with photographers and content creators; leads end-to-end campaigns and editorial calendars; creates visuals and trainings for teams.
Brand Content Manager at Smartbox France
December 31, 2022 - October 6, 2025
Responsible for brand content strategy and campaign execution across social media. Developed content guidelines, managed budgets, oversaw content creation, and collaborated with studios, photographers, and influencers to ensure consistency across channels.
Brand Content Manager at Smartbox Group
December 31, 2024 - October 6, 2025
Led group-level brand content strategy; launched new product initiatives; managed briefs and agencies; supervised social media calendars; coordinated with creative teams; produced editorial briefs and visuals; organized influencer and experiential events; mentored teams in social media concepts and tools.
Social Media Manager at Gamma Vert
December 31, 2022 - October 6, 2025
Managed social media strategy, content planning, and campaigns; monitored performance; oversaw rights and contracts with photographers and content creators; coordinated photo and film shoots; supervised TikTok content; supported cross-channel growth.
Graphic Designer at Freelance
December 31, 2023 - October 6, 2025
Freelance graphic design work for multiple clients, delivering branding visuals, posters, web graphics, packaging, and campaigns. Collaborated with clients such as Radio France, Delamaison, Sienna & Friends, Copernicus, and others to create cohesive visual identities.

Education

Master 2 en Influence et stratégie de l’événement at ISCOM Paris
January 1, 2018 - January 1, 2019
Master 1 en communication digitale at ISCOM Paris
January 1, 2017 - January 1, 2018
DUT Information et Communication at Université Lille 3
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Telecommunications