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Alicia Gaborit

Available to hire

Hi, I’m Alicia Gaborit, a freelance digital content manager and brand storyteller based in France.

About

Hi, I’m Alicia Gaborit, a freelance digital content manager and brand storyteller based in France. Since 2017 I’ve helped brands and startups build engaging social media ecosystems across Meta, Instagram, YouTube, and TikTok, delivering formats that spark engagement and grow communities. I tailor solutions to each brief and client, collaborating with teams to turn ideas into impactful campaigns.

I’m a blended creator with a background in graphic design and content strategy. I excel at coordinating cross-functional teams, crafting creative briefs, and turning data into actionable plans. My work blends strong visuals with strategic storytelling to deliver consistent branding and measurable results across campaigns and platforms.

  • 9 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Retail
  • Telecommunications

Work experience· 9 roles

Brand Content Manager · Smartbox GroupDec 2024 – Oct 2025 · 11 mos

Led group-level brand content strategy; launched new product initiatives; managed briefs and agencies; supervised social media calendars; coordinated with creative teams; produced editorial briefs and visuals; organized influencer and experiential events; mentored teams in social media concepts and tools.

Brand Content Manager (Freelance) · Smartbox GroupJan 2024 – Oct 2025 · 1 yr 10 mos

Led brand content projects for the group, ensuring consistency across markets and optimizing content workflows for digital channels.

Graphic Designer · FreelanceDec 2023 – Oct 2025 · 1 yr 11 mos

Freelance graphic design work for multiple clients, delivering branding visuals, posters, web graphics, packaging, and campaigns. Collaborated with clients such as Radio France, Delamaison, Sienna & Friends, Copernicus, and others to create cohesive visual identities.

Graphic Designer (Freelance) · Self-Employed / FreelanceJan 2023 – Oct 2025 · 2 yrs 10 mos
Social Media Manager · Gamma VertDec 2022 – Oct 2025 · 2 yrs 11 mos
Brand Content Manager · Smartbox FranceDec 2022 – Oct 2025 · 2 yrs 11 mos
Social Media Manager (Freelance) · Gamma VertJan 2022 – Oct 2025 · 3 yrs 10 mos
Brand Content Manager (Freelance) · Smartbox FranceJan 2022 – Oct 2025 · 3 yrs 10 mos

Education

Master 2 en Influence et stratégie de l’événement · ISCOM Paris2018 – 2019
Master 1 en communication digitale · ISCOM Paris2017 – 2018
DUT Information et Communication · Université Lille 32015 – 2017

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