I’m an Influencer Marketing and Partnerships professional with a strong track record of leading data-driven campaigns and media buying across South Asia and global markets. I’ve managed end-to-end campaigns—from influencer sourcing and negotiation to creative direction, analytics, and ROI reporting—delivering ROI up to 195% and boosting brand visibility by about 30% in six months. I blend creative strategy with rigorous performance analytics, leveraging tools like Meta Ads, Google Ads, Google Analytics, and Aspire to drive measurable growth and efficiency. I’m fluent in English, Russian, Urdu, and Hindi, enabling effective collaboration with diverse creator networks. I’m passionate about using data insights, storytelling, and cross-market intelligence to build authentic influencer ecosystems that convert and strengthen brand equity.

Muhammad Ali Shah

I’m an Influencer Marketing and Partnerships professional with a strong track record of leading data-driven campaigns and media buying across South Asia and global markets. I’ve managed end-to-end campaigns—from influencer sourcing and negotiation to creative direction, analytics, and ROI reporting—delivering ROI up to 195% and boosting brand visibility by about 30% in six months. I blend creative strategy with rigorous performance analytics, leveraging tools like Meta Ads, Google Ads, Google Analytics, and Aspire to drive measurable growth and efficiency. I’m fluent in English, Russian, Urdu, and Hindi, enabling effective collaboration with diverse creator networks. I’m passionate about using data insights, storytelling, and cross-market intelligence to build authentic influencer ecosystems that convert and strengthen brand equity.

Available to hire

I’m an Influencer Marketing and Partnerships professional with a strong track record of leading data-driven campaigns and media buying across South Asia and global markets. I’ve managed end-to-end campaigns—from influencer sourcing and negotiation to creative direction, analytics, and ROI reporting—delivering ROI up to 195% and boosting brand visibility by about 30% in six months. I blend creative strategy with rigorous performance analytics, leveraging tools like Meta Ads, Google Ads, Google Analytics, and Aspire to drive measurable growth and efficiency. I’m fluent in English, Russian, Urdu, and Hindi, enabling effective collaboration with diverse creator networks. I’m passionate about using data insights, storytelling, and cross-market intelligence to build authentic influencer ecosystems that convert and strengthen brand equity.

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Language

English
Fluent
Urdu
Fluent
Russian
Beginner
Hindi
Advanced

Work Experience

Influencer Marketing Manager at Famesters – Influencer Marketing Agency
July 1, 2025 - November 19, 2025
Partnership Ecosystem Development: Managed influencer collaborations across Sri Lanka, Nepal, India, Pakistan, and Bangladesh with micro to mega influencers across diverse sectors. Oversaw influencer budgets from $500 to $200,000 per campaign, ensuring ROI between 135–185%. Built media plans, tracked campaign results, and optimized engagement and conversions. Strengthened long-term influencer relationships and ensured campaign authenticity and alignment with local audiences.
Influencer Marketing Manager at Adviva
June 1, 2025 - June 1, 2025
Campaign Scale & Performance: Managed 50+ influencer marketing campaigns across Pakistan, India, Bangladesh, and Indonesia, reaching 70M+ audiences and achieving an average ROI of 140–195%. Led end-to-end influencer collaborations—from sourcing and negotiation to creative direction and performance tracking—improving brand visibility by 30% within six months. Developed localized influencer strategies and creative briefs, increasing engagement by 20% and conversions by 15%. Expanded creator network from zero to 150+ partners.
Senior Quality Chat Assurance Manager at HuntIT
March 1, 2023 - April 1, 2024
• Conducted audits of customer support interactions, ensuring compliance with company policies and quality standards. • Provided actionable feedback to team members, enhancing overall performance and customer satisfaction. • Led the QA team in the absence of the Team Lead, maintaining high standards of quality. • Implemented new quality control systems, increasing productivity and improving service quality. • Collaborated with management to refine operational procedures, optimizing workflows.
Influencer Marketing Manager at Adviva
May 1, 2024 - June 30, 2025
Led 50+ influencer campaigns across Pakistan, India, Bangladesh, and Indonesia (reaching 70M+ audiences) with ROI 140–195%; managed end-to-end collaborations from sourcing to performance tracking, improving brand visibility by ~30% in six months; developed localized strategies and briefs increasing engagement by 20% and conversions by 15%; utilized UTM tracking, Google Analytics, and dashboards to identify top performers and optimize results; built relationships with 100+ influencers and maintained 75%+ retention; created structured workflows and internal databases for efficient campaign execution.
Quality Assurance Manager at HuntIT
March 1, 2023 - April 30, 2024
Quality & Performance Optimization: Audited 2,000+ customer support interactions monthly; improved customer satisfaction by 25% through QA frameworks and dashboards. Implemented data-driven QA evaluation systems and refined SOPs to reduce handling time and boost first-contact resolution. Team Leadership & Training: supervised QA operations in the Team Lead’s absence; mentored agents to improve communication and problem-solving. Process Innovation & Collaboration: partnered with product/support teams to boost internal efficiency by 15% and proposed automation in ticket tagging and feedback tracking.

Education

Master's in Data Analytics for Business and Economics at HSE University
January 1, 2023 - December 31, 2025
Bachelor's in Business Administration at Sukkur IBA University
January 1, 2018 - December 31, 2022
Master's in Data Analytics for Business and Economics at HSE University
January 1, 2023 - January 1, 2025
Bachelor's in Business Administration at Sukkur IBA University
January 1, 2018 - January 1, 2022
Master's in Data Analytics for Business and Economics at HSE University
January 1, 2023 - January 1, 2025
Bachelor's in Business Administration at Sukkur IBA University
January 1, 2018 - January 1, 2022

Qualifications

Social Media Management – Meta (Coursera)
September 1, 2025 - November 19, 2025
Measure and Optimize Social Media Marketing Campaigns – Meta (Coursera)
September 1, 2025 - November 19, 2025
Fundamentals of Social Media Advertising – Meta (Coursera)
September 1, 2025 - November 19, 2025
Advertising with Meta – Meta (Coursera)
September 1, 2025 - November 19, 2025
Introduction to Social Media Marketing – Meta (Coursera)
September 1, 2025 - November 19, 2025
Golden Scholarship - Russian Government Quota (HSE University)
January 1, 2023 - November 19, 2025
Clear ISSB as Strongly recommended
January 11, 2030 - November 19, 2025
Social Media Management – Meta (Coursera)
September 1, 2025 - November 19, 2025
Measure and Optimize Social Media Marketing Campaigns – Meta (Coursera)
September 1, 2025 - November 19, 2025
Fundamentals of Social Media Advertising – Meta (Coursera)
September 1, 2025 - November 19, 2025
Advertising with Meta – Meta (Coursera)
September 1, 2025 - November 19, 2025
Introduction to Social Media Marketing – Meta (Coursera)
September 1, 2025 - November 19, 2025
Social Media Management – Meta (Coursera)
September 1, 2025 - December 19, 2025
Measure and Optimize Social Media Marketing Campaigns – Meta (Coursera)
September 1, 2025 - December 19, 2025
Fundamentals of Social Media Advertising – Meta (Coursera)
September 1, 2025 - December 19, 2025
Advertising with Meta – Meta (Coursera)
September 1, 2025 - December 19, 2025
Introduction to Social Media Marketing – Meta (Coursera)
September 1, 2025 - December 19, 2025

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Professional Services, Education
    paper Influencer Marketing Campaign
    I have manage different campaign in the region of sounth east asia