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I am a founder, fashion designer, creative director and brand consultant with a 20 year career working as a senior creative in the fashion, magazine and arts industries. Founder of iconic sportswear brand, First Base, I intimately understand what it takes to create and build a brand - from product through to brand story and everything in between. I am dialled in to popular culture with a love of music, style and art which allows my work to be connective and dynamic. My expertise lays in the sports and surf space but my experience expands well beyond this, collaborating with brands in the wellness, fashion, footwear and automobile landscape. I have a broad set of skills, both creative and technical, and am fluent in managing the complete process of bringing a product to life. I bring a critical eye, a fountain of ideas and a true passion for creating with soul and purpose, all of this punctuated and overlayed with shrewd business acumen that makes my work sit at the cross road of creative and commercially relevant. A purist and story-teller at heart, I am also an Aquarius who enjoys drinking tequila and surfing any chance I get.…I am a founder, fashion designer, creative director and brand consultant with a 20 year career working as a senior creative in the fashion, magazine and arts industries. Founder of iconic sportswear brand, First Base, I intimately understand what it takes to create and build a brand - from product through to brand story and everything in between. I am dialled in to popular culture with a love of music, style and art which allows my work to be connective and dynamic. My expertise lays in the sports and surf space but my experience expands well beyond this, collaborating with brands in the wellness, fashion, footwear and automobile landscape. I have a broad set of skills, both creative and technical, and am fluent in managing the complete process of bringing a product to life. I bring a critical eye, a fountain of ideas and a true passion for creating with soul and purpose, all of this punctuated and overlayed with shrewd business acumen that makes my work sit at the cross road of creative and commercially relevant. A purist and story-teller at heart, I am also an Aquarius who enjoys drinking tequila and surfing any chance I get.

Ali Cotton

PRO

Brand Designer, Creative Director, Textile Designer

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I am a founder, fashion designer, creative director and brand consultant with a 20 year career working as a senior creative in the fashion, magazine and arts industries. Founder of iconic sportswear brand, First Base, I intimately understand what it takes to create and build a brand - from product through to brand story and everything in between. I am dialled in to popular culture with a love of music, style and art which allows my work to be connective and dynamic. My expertise lays in the sports and surf space but my experience expands well beyond this, collaborating with brands in the wellness, fashion, footwear and automobile landscape. I have a broad set of skills, both creative and technical, and am fluent in managing the complete process of bringing a product to life. I bring a critical eye, a fountain of ideas and a true passion for creating with soul and purpose, all of this punctuated and overlayed with shrewd business acumen that makes my work sit at the cross road of creative and commercially relevant. A purist and story-teller at heart, I am also an Aquarius who enjoys drinking tequila and surfing any chance I get.…I am a founder, fashion designer, creative director and brand consultant with a 20 year career working as a senior creative in the fashion, magazine and arts industries. Founder of iconic sportswear brand, First Base, I intimately understand what it takes to create and build a brand - from product through to brand story and everything in between. I am dialled in to popular culture with a love of music, style and art which allows my work to be connective and dynamic. My expertise lays in the sports and surf space but my experience expands well beyond this, collaborating with brands in the wellness, fashion, footwear and automobile landscape. I have a broad set of skills, both creative and technical, and am fluent in managing the complete process of bringing a product to life. I bring a critical eye, a fountain of ideas and a true passion for creating with soul and purpose, all of this punctuated and overlayed with shrewd business acumen that makes my work sit at the cross road of creative and commercially relevant. A purist and story-teller at heart, I am also an Aquarius who enjoys drinking tequila and surfing any chance I get.

Available to hire

Sydney, Australia

I am a founder, fashion designer, creative director and brand consultant with a 20 year career working as a senior creative in the fashion, magazine and arts industries. Founder of iconic sportswear brand, First Base, I intimately understand what it takes to create and build a brand - from product through to brand story and everything in between. I am dialled in to popular culture with a love of music, style and art which allows my work to be connective and dynamic.

My expertise lays in the sports and surf space but my experience expands well beyond this, collaborating with brands in the wellness, fashion, footwear and automobile landscape. I have a broad set of skills, both creative and technical, and am fluent in managing the complete process of bringing a product to life.

I bring a critical eye, a fountain of ideas and a true passion for creating with soul and purpose, all of this punctuated and overlayed with shrewd business acumen that makes my work sit at the cross road of creative and commercially relevant.

A purist and story-teller at heart, I am also an Aquarius who enjoys drinking tequila and surfing any chance I get.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Designer, Creative Director and Brand Consultant at AC/BC

January 1, 2021 - Present

• Consulting to a spectrum of brands in the fashion, surf, accessories, sportswear and wellness space. • Utilizing my experience in design, branding, product, creative direction and marketing to execute on whatever the clients needs whether that be the design, sampling and production of a capsule collection, a website and brand overhaul or creative direction and production of photoshoots, video content and branding material. • Copy writing. • Implementing structure and process to existing team members. • Clients include: Bed Threads, Men’s Health Magazine, Toyota, Urban Status, O'Neill, Project Blank, Model Co, Soul Cycle, Costume Box, Kavala Collective.

Managing Director & Global Head of Product at Think Better Group

July 1, 2023 - March 1, 2025

• Responsible for complete management ( commercial and creative ) and day to day running of brands Econaps & Ecoriginals across 3 territories – UK, USA and Australia • Responsible for all new product development, production and design. • Reporting to stake holders. Managing a team of 10.

Creative Director at Sol and Sonder

June 1, 2023 - February 1, 2025

• Responsible for driving the creative direction of the brand including delivering all new digital assets • Ensuring our core brand ethos is entrenched in all facets of the brands • Creation, sourcing and delivery of all design elements including tech packs, trims and sampling. • Liaising with suppliers on sampling, production and ensuring critical path is met.

Head of Design and Product at Project Blank

May 1, 2021 - March 1, 2025

Seasonal design and range planning across all categories of product including wetsuits, swimwear, apparel, hardware and accessories. • Ensuring our core brand ethos around sustainability is met in all design elements. • Creation, sourcing and delivery of all design elements including tech packs, trims and sampling. • Liaising with our suppliers on sampling, design elements and ensuring critical path is met. • Managing fittings and communicating changes to our suppliers. Identifying and executing new category opportunities for growth within the brand.

Founder, Creative Director and Head Designer at First Base

August 1, 2013 - Present

• Design and development of seasonal ranges that speak back to core brand aesthetics - including our sustainability requirements, utilizing future and historical data. • Creative concepts and storytelling to build brand ethos and messaging. • Creative and delivery of all campaign and ecommerce photoshoots. • Creative direction for the overall brand including product direction, online brand presence, brand positioning and messaging.