Ali Cotton
I am a founder, fashion designer, creative director and brand consultant with a 20 year career working as a senior creative in the fashion, magazine and arts industries.
About
I am a founder, fashion designer, creative director and brand consultant with a 20 year career working as a senior creative in the fashion, magazine and arts industries. Founder of iconic sportswear brand, First Base, I intimately understand what it takes to create and build a brand - from product through to brand story and everything in between. I am dialled in to popular culture with a love of music, style and art which allows my work to be connective and dynamic.
My expertise lays in the sports and surf space but my experience expands well beyond this, collaborating with brands in the wellness, fashion, footwear and automobile landscape. I have a broad set of skills, both creative and technical, and am fluent in managing the complete process of bringing a product to life.
I bring a critical eye, a fountain of ideas and a true passion for creating with soul and purpose, all of this punctuated and overlayed with shrewd business acumen that makes my work sit at the cross road of creative and commercially relevant.
A purist and story-teller at heart, I am also an Aquarius who enjoys drinking tequila and surfing any chance I get.
- 13 years' experience
- Joined October 2025
Skills· 9
Languages
- EnglishFluent
Industry experience
- Manufacturing
- Wholesale & Distribution
- Retail
- Transportation & Logistics
- Other
Work experience· 5 roles
• Responsible for complete management ( commercial and creative ) and day to day running of brands Econaps & Ecoriginals across 3 territories – UK, USA and Australia • Responsible for all new product development, production and design. • Reporting to stake holders. Managing a team of 10.
• Responsible for driving the creative direction of the brand including delivering all new digital assets • Ensuring our core brand ethos is entrenched in all facets of the brands • Creation, sourcing and delivery of all design elements including tech packs, trims and sampling. • Liaising with suppliers on sampling, production and ensuring critical path is met.
Seasonal design and range planning across all categories of product including wetsuits, swimwear, apparel, hardware and accessories. • Ensuring our core brand ethos around sustainability is met in all design elements. • Creation, sourcing and delivery of all design elements including tech packs, trims and sampling. • Liaising with our suppliers on sampling, design elements and ensuring critical path is met. • Managing fittings and communicating changes to our suppliers. Identifying and executing new category opportunities for growth within the brand.
Certifications and awards
Hire Ali Cotton today
Post a job and invite Ali, or contact them directly. No hidden commission.