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Hi, I'm Alice Burnett, a social-first marketing leader with 10 years of experience helping brands grow their communities and revenues through creative multi-platform content and influencer programs. I love building high-performing social strategies that resonate with audiences, especially in direct-to-consumer, lifestyle, and founder-led brands. I’ve had the pleasure of leading hybrid teams, working closely with agencies and freelancers, and crafting data-driven storytelling that drives engagement. Whether it’s growing Instagram followings, optimizing TikTok content, or securing major press coverage, my goal is always to connect brands with their people in meaningful ways.…Hi, I'm Alice Burnett, a social-first marketing leader with 10 years of experience helping brands grow their communities and revenues through creative multi-platform content and influencer programs. I love building high-performing social strategies that resonate with audiences, especially in direct-to-consumer, lifestyle, and founder-led brands. I’ve had the pleasure of leading hybrid teams, working closely with agencies and freelancers, and crafting data-driven storytelling that drives engagement. Whether it’s growing Instagram followings, optimizing TikTok content, or securing major press coverage, my goal is always to connect brands with their people in meaningful ways.

Alice Burnett

Social Media Manager, Influencer Marketing Manager, Marketing Strategist, +2

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Hi, I'm Alice Burnett, a social-first marketing leader with 10 years of experience helping brands grow their communities and revenues through creative multi-platform content and influencer programs. I love building high-performing social strategies that resonate with audiences, especially in direct-to-consumer, lifestyle, and founder-led brands. I’ve had the pleasure of leading hybrid teams, working closely with agencies and freelancers, and crafting data-driven storytelling that drives engagement. Whether it’s growing Instagram followings, optimizing TikTok content, or securing major press coverage, my goal is always to connect brands with their people in meaningful ways.…Hi, I'm Alice Burnett, a social-first marketing leader with 10 years of experience helping brands grow their communities and revenues through creative multi-platform content and influencer programs. I love building high-performing social strategies that resonate with audiences, especially in direct-to-consumer, lifestyle, and founder-led brands. I’ve had the pleasure of leading hybrid teams, working closely with agencies and freelancers, and crafting data-driven storytelling that drives engagement. Whether it’s growing Instagram followings, optimizing TikTok content, or securing major press coverage, my goal is always to connect brands with their people in meaningful ways.

Available to hire

Hi, I’m Alice Burnett, a social-first marketing leader with 10 years of experience helping brands grow their communities and revenues through creative multi-platform content and influencer programs. I love building high-performing social strategies that resonate with audiences, especially in direct-to-consumer, lifestyle, and founder-led brands.

I’ve had the pleasure of leading hybrid teams, working closely with agencies and freelancers, and crafting data-driven storytelling that drives engagement. Whether it’s growing Instagram followings, optimizing TikTok content, or securing major press coverage, my goal is always to connect brands with their people in meaningful ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager, Social Media, Influencers & Content at Foundry Brands

May 31, 2025 - July 15, 2025

Directed strategy for six brands including Blu Atlas and Supply, reviving static accounts with tailored growth plans. Managed a hybrid team across influencer marketing, TikTok Shop operations, and content production. Led full campaign lifecycle for influencer and content strategy. Grew Instagram followers for Supply by 21.6% and Blu Atlas by 43%, with TikTok engagement far exceeding industry averages. Owned go-to-market strategies for product launches delivering creator-led campaigns with over 1.6M impressions. Managed affiliate programs and secured major press coverage through pitching to top media outlets.

Contract Social Media Manager at Pattern Brands

March 31, 2024 - July 15, 2025

Developed strategic content recommendations for brands including GIR, Letterfolk, and ONSEN. Led influencer programs, monthly metrics reporting, and created content for Instagram and TikTok.

Social Media & Content Manager at Neighborhood Goods

October 31, 2023 - July 15, 2025

Increased Instagram followers by 19.6% with a 5% engagement rate. Led social strategy across multiple platforms including Instagram, LinkedIn, Twitter, and TikTok. Created scalable influencer programs and managed regional content shoots. Partnered with over 150 stakeholders to amplify social campaigns.

Social Media & Content Manager at Clique Brands (Who What Wear)

February 28, 2022 - July 15, 2025

Launched direct-to-consumer social for Who What Wear Collection and managed Target partnership channels. Handled content, scheduling, and community engagement. Developed and executed influencer and editorial social campaigns.

Assistant Manager, Social Media & Influencer Marketing at Kenneth Cole Productions

September 30, 2018 - July 15, 2025

Managed all brand social channels and influencer marketing campaigns. Collaborated with global teams on social media expansion. Led influencer marketing campaigns, managed creator partnerships, produced NYC content shoots, and mentored interns.