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Creative content and brand specialist with 8+ years’ experience delivering integrated marketing campaigns across travel and arts & cultural sectors. Strong at translating complex topics into engaging digital storytelling across social, email, and web. Skilled in developing content strategies, writing campaign and website copy, producing short-form video and visual assets, and using analytics to refine performance. Experienced with tools such as HubSpot, Dotdigital, Hootsuite, Google Analytics, and design software including InDesign and Photoshop.…Creative content and brand specialist with 8+ years’ experience delivering integrated marketing campaigns across travel and arts & cultural sectors. Strong at translating complex topics into engaging digital storytelling across social, email, and web. Skilled in developing content strategies, writing campaign and website copy, producing short-form video and visual assets, and using analytics to refine performance. Experienced with tools such as HubSpot, Dotdigital, Hootsuite, Google Analytics, and design software including InDesign and Photoshop.

Alice Bzowska

Copywriter, Content Creator, Digital Marketer, +2

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Creative content and brand specialist with 8+ years’ experience delivering integrated marketing campaigns across travel and arts & cultural sectors. Strong at translating complex topics into engaging digital storytelling across social, email, and web. Skilled in developing content strategies, writing campaign and website copy, producing short-form video and visual assets, and using analytics to refine performance. Experienced with tools such as HubSpot, Dotdigital, Hootsuite, Google Analytics, and design software including InDesign and Photoshop.…Creative content and brand specialist with 8+ years’ experience delivering integrated marketing campaigns across travel and arts & cultural sectors. Strong at translating complex topics into engaging digital storytelling across social, email, and web. Skilled in developing content strategies, writing campaign and website copy, producing short-form video and visual assets, and using analytics to refine performance. Experienced with tools such as HubSpot, Dotdigital, Hootsuite, Google Analytics, and design software including InDesign and Photoshop.

Available to hire

Creative content and brand specialist with 8+ years’ experience delivering integrated marketing campaigns across travel and arts & cultural sectors. Strong at translating complex topics into engaging digital storytelling across social, email, and web.

Skilled in developing content strategies, writing campaign and website copy, producing short-form video and visual assets, and using analytics to refine performance. Experienced with tools such as HubSpot, Dotdigital, Hootsuite, Google Analytics, and design software including InDesign and Photoshop.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Executive at Martin Randall Travel

January 1, 2024 - Present

Owned social media strategy across Instagram, Facebook, LinkedIn, and X, planning and publishing all content while maintaining a consistent brand tone of voice. Grew Instagram from 2,000 to over 7,000 followers in under a year. Wrote social copy and produced reels/short-form video using CapCut, alongside photography and graphic design. Analysed performance and refined content strategy using analytics. Wrote website, brochure, and email copy using Dotdigital. Led design of the quarterly magazine and printed marketing materials in Adobe InDesign. Developed digital and print advertising and supported B2B/B2C partnerships.

Marketing Officer for Events at Royal College of Music

January 1, 2022 - January 1, 2024

Planned and managed the social media calendar using Hootsuite, creating and scheduling 4–5 posts per week. Marketed around 350 concerts and festivals annually. Produced social content, managed external creatives, and delivered email campaigns. Used audience and ticketing data from Spektrix to inform campaign decisions.

Marketing Executive (FTC) at Le Boat

January 1, 2021 - January 1, 2022

Wrote engaging copy for e-newsletters on HubSpot and blog posts for the website. Created and maintained partnerships. Managed press trips abroad on the boats with groups of journalists and worked with a PR agency to secure press coverage. Analysed data using Google Analytics and updated the website using Drupal as its CMS.

Marketing Manager at The Questors Theatre

January 1, 2018 - January 1, 2021

Promoted from Marketing Assistant after six months and line-managed the new Marketing Assistant. Created the social media and newsletter plan. Implemented the ‘Scenes in Solitude’ series and online workshops during the COVID lockdown. Designed posters and brochures using InDesign and Photoshop. Managed the marketing budget, led advertising and partnerships, and coordinated meetings between directors, photographers, and videographers for each show. Volunteered as part of the Diversity and Inclusion team.