Available to hire
I’m Alice Kwok, an innovative and entrepreneurial marketing professional with a diverse background spanning Asia and North America. I help SMBs build and scale marketing strategies from the ground up, combining grit, creative problem-solving, and a hands-on execution mindset.
I’m known for driving brand growth, customer engagement, and revenue through data-driven marketing and communications. I thrive in fast-paced environments, lead digital transformation, and elevate marketing functions through strategic vision and collaborative leadership.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Fluent
Work Experience
Marketing Manager at Artron Laboratories
May 1, 2025 - May 1, 2025Built and led a cross-functional team of 5 (3 full-time, 2 co-op), collaborated with 3 agencies and global partners to execute international marketing strategy. Elevated global visibility through international trade shows (MEDICA, Medlab, Hospitalar, MEDICAL FAIR Asia, World Health Expo). Directed integrated marketing across SEO, SEM, CRM, content, social media, email, events, CSR, video, and e-commerce. Completed full rebranding and rebuilt a strong global presence post-COVID-19, resulting in a 25% revenue increase, a 26% higher closing rate, and a 28% improvement in customer retention. Developed annual marketing plan with limited resources and achieved positive ROI. Implemented data-driven sales forecasting and created an AI workflow to streamline processes.
Senior Marketing Specialist at Artron Laboratories
April 1, 2023 - April 1, 2023Hired to lead NRC IRAP-funded website transformation. Delivered a new UI/UX, SEO strategy, and analytics structure. Promoted within 5 months based on cross-functional leadership and project success. Project highlights include NRC IRAP Website Transformation: revamped site with +400 new organic keywords and 57.7% growth in pageviews within one year. Salesforce project: designed and built full lead-capture infrastructure, automated workflows, and dashboards; led ERP integration into Salesforce.
Marketing Executive at AsiaPac Net Media Limited
January 1, 2021 - January 1, 2021Led marketing initiatives in the Asia-Pacific region, collaborating with cross-border teams to drive regional campaigns and demand generation.
Public Relations and Marketing Executive at AQ Bio-Technol ogy Group Limited
January 1, 2020 - January 1, 2020Managed multicultural PR/marketing campaigns, assisted with product launches, and supported branding efforts across channels.
Public Relations and Marketing Executive at Loop PR and Marketing (ConceptMIC Limited)
January 1, 2020 - January 1, 2020Supported PR initiatives, built media lists, assisted with press events, exhibitions, and influencer coordination across campaigns for clients.
Marketing Assistant at PM A Marketing Consultancy Ltd (Medical PR Industry)
January 1, 2019 - January 1, 2019Assisted with medical PR campaigns, content development, and client communications; supported event planning and press outreach.
Event Coordinator at Event Elite Production and Promotion Limited
January 1, 2018 - January 1, 2018Coordinated events, exhibitions, and promotional activities; managed logistics and vendor coordination; supported press and media outreach.
Marketing Executive at AsiaPac Net Media Limited
December 31, 2021 - December 31, 2021Led regional marketing initiatives for a digital marketing agency focused on Asia-Pacific. Created content strategies, PR collateral, CRM-driven eDM campaigns, and high-converting ad copy to drive leads and subscriptions; collaborated with multiple teams to scale global traction.
Public Relations and Marketing Executive at AQ Bio-Techn ology Group Limited
December 31, 2020 - December 31, 2020Managed multicultural PR campaigns and marketing initiatives; supported product launches with branding, packaging, and messaging updates. Led crisis communications during Chlorhexidine incident, mitigating reputational damage through targeted SEO, press, and educational content to protect sales continuity.
Marketing Assistant at Loop PR and Marketing (ConceptM IC Limited)
December 31, 2020 - December 31, 2020Joined as part of the PR/marketing team to develop content strategies, CRM-driven campaigns, and influencer coordination; supported press events and media outreach for clients across campaigns in Asia-Pacific.
Event Coordinator at Event Elite Production and Promotion Limited
December 31, 2018 - December 31, 2018Coordinated events, promotions, and exhibitions; supported PR initiatives and client campaigns.
Consultant (Contract) at PM A Marketing Consultancy Ltd
December 31, 2020 - December 31, 2020Contract marketing consultant serving the Medical PR industry; contributed to strategy, campaigns, and stakeholder outreach for healthcare clients.
Education
BBA with Honors in Business Management at Hong Kong Metropolitan University
January 1, 2016 - January 1, 2020Corporate Strategy (Online) at University of London & UCL School of Management
January 1, 2024 - December 31, 2025Entrepreneurship Specialization at The Wharton School, University of Pennsylvania
January 1, 2025 - October 30, 2025Bachelor of Business Administration (Honours) in Business Management at Hong Kong Metropolitan University
January 1, 2016 - January 1, 2020Corporate Strategy at University of London & UCL School of Management (Online)
January 1, 2024 - December 31, 2025Entrepreneurship Specialization at The Wharton School, University of Pennsylvania (Online)
January 1, 2025 - December 31, 2025Google Digital Marketing & E-commerce Specialization at Google/Coursera
January 11, 2030 - November 7, 2025Email Marketing Professional Certificate at Mailchimp
January 11, 2030 - November 7, 2025Qualifications
Google Digital Marketing & Ecommerce Specialization
January 11, 2030 - October 30, 2025Email Marketing Professional Certificate
January 11, 2030 - October 30, 2025Social Media Marketing Professional Certificate
January 11, 2030 - October 30, 2025Career Essentials in Project Management
January 11, 2030 - October 30, 2025Google Analytics Individual Qualification
January 11, 2030 - October 30, 2025Build Your Generative AI Productivity Skills with Microsoft
January 11, 2030 - October 30, 2025Google Digital Marketing & E-commerce Specialization
January 11, 2030 - November 7, 2025Email Marketing Professional Certificate
January 11, 2030 - November 7, 2025Social Media Marketing Professional Certification
January 11, 2030 - November 7, 2025Google Analytics Individual Qualification
January 11, 2030 - November 7, 2025Career Essentials in Project Management
January 11, 2030 - November 7, 2025Industry Experience
Healthcare, Life Sciences, Media & Entertainment, Government, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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