Work with founders, managers and teams to develop annual growth strategies and brand pillars; create and implement cross-channel marketing plans, content calendars, and reporting.

Ecommerce & Marketing Manager at Make.com (Fashion Formula)

Led ecommerce and marketing for B2C & B2B channels, including content creation, social media, email marketing, and web optimization; coordinated cross-functional teams and new product launches.

Ecommerce & Marketing Manager – B2B at Empee Silk Fabrics

Directed ecommerce, content, social media and email marketing; built relationships with suppliers/retailers; planned product launches and seasonal campaigns.

Ecommerce & Marketing Manager – B2B at Total Wardrobe Care

Created multi-channel marketing materials, introduced new brand initiatives, and managed online content to drive traffic and sales.

Freelance Marketing Consultant at Freelance

Work with founders, managers and teams to create a year-long strategy and brand pillars; develop a consistent content plan for growth.

Ecommerce & Marketing Manager – B2C & B2B at Make.com (Fashion Formula)

Development of marketing strategy; refining messaging for a new brand; responsive website launch; content creation across web, social media and email; Google Ads; social media management; email marketing; influencer management; liaising with third parties; order management; onboarding new product arrivals.

Ecommerce & Marketing Manager at Total Wardrobe Care

Management and development of a multi-channel British brand; implementation of new products; on-brand web content; social media management; email marketing; influencer management; third-party liaison; sales analysis; onboarding new team members; management of online content including photography and product descriptions.