Available to hire
With over eight years of experience as a Social Media Manager, I have developed my skills through diverse roles across agencies, in-house teams and freelance projects. I specialize in adapting content to align perfectly with each brand’s unique voice and business objectives, ensuring campaigns are impactful and on-brand. I excel in leveraging short-form video trends and have proven expertise in event marketing and venue coordination.
I bring a comprehensive skill set that covers content creation, strategic planning and cross-department collaboration. My experience spans multiple industries including retail, fashion, real estate, and education. I thrive in dynamic environments, managing integrated campaigns and fostering influencer partnerships to maximize brand visibility and engagement.
Experience Level
Language
English
Advanced
Spanish; Castilian
Beginner
German
Beginner
Work Experience
Digital Manager - Retail 365 at Retail 365
June 30, 2025 - September 3, 2025Integrated social media channels into larger marketing initiatives to ensure a cohesive brand message. Managed digital content strategy and execution for several retail brands, adapting international brand guidelines for the Romanian market. Developed and curated visually-driven campaigns for multiple retail clients including NN, Rituals, Alecoair, EVO Properties, and others.
Organizer - The Real Estate Event at The Real Estate Event
June 30, 2025 - September 3, 2025Coordinated social media and website video content including briefing, concept development, video direction, and post-production coordination. Successfully managed live event content to engage attendees across platforms, producing venue-specific and live demonstration materials.
Social Media Manager at Otter Distribution
December 1, 2023 - September 3, 2025Acted as the key liaison between brand internal teams and external agencies for social media activities. Developed and executed social media strategies and seasonal campaigns. Managed influencer marketing partnerships and published content aligning with brand voice for multiple group brands including otter.ro, Tezyo, Gryxx, Aldo. Monitored content performance and optimized strategies accordingly.
Digital Specialist / Account Executive at Dare Digital
February 1, 2020 - September 30, 2021Developed content and copywriting for a diverse client portfolio ensuring consistency across all channels.
Served as liaison between clients and creative teams to translate brand requirements into actionable briefs.
Worked on brands like LaDoiPași, Formula4, Policolor and others.
Social Media Specialist at Minthical
September 30, 2020 - September 3, 2025Contributed to social media content strategy using data from Google Analytics and Facebook Insights. Supported creative direction and performance optimization for clients including Maria Huber Art, Make a Wish Switzerland, and others.
Communication and Marketing Manager (Freelance)
January 1, 2017 - PresentDeveloped and implemented content strategies for social media, blogs, and websites. Created creative concepts and copywriting for digital campaigns. Managed video and photo content production from ideation through post-production. Collaborated with multidisciplinary teams for timely delivery across many brands such as Entrepreneurship Academy, RIUF, Lavazza and more.
Organizer - The Real Estate Event at The Real Estate Event
June 30, 2025 - September 3, 2025Coordinated social media and website video content, managing briefing, concept development, video direction, and post-production for the event. Successfully managed live demonstrations, venue-specific content, and attendee engagement on social platforms throughout the event period.
Social Media Manager at Otter Distribution
December 1, 2023 - September 3, 2025Acted as a key liaison between internal teams and external agencies for brand social media activities. Developed and implemented social media strategies including seasonal campaigns and influencer partnerships. Created consistent brand voice content across social platforms and monitored performance to optimize impact. Managed brands such as otter.ro, Tezyo, Gryxx, and Aldo.
Digital Specialist / Account Executive at Dare Digital
September 30, 2021 - September 3, 2025Created diverse content and copywriting for clients ensuring message consistency. Served as liaison between clients and creative teams, translating brand requirements into detailed briefs. Worked with multiple brands including LaDoiPași, Formula4, Policolor, and MYSU.
Social Media Specialist at Minthical
September 30, 2020 - September 3, 2025Contributed to social media content strategy using analytical data from Google Analytics and Facebook Insights to inform creative direction and optimize performance. Handled brands like Maria Huber Art and Make a Wish Switzerland.
Communication and Marketing Manager (Freelance) at Freelance
January 1, 2017 - PresentDeveloped and implemented content strategies for social media, blogs, and websites. Managed creative concepts, copywriting, and coordinated photo-video content production from ideation to post-production. Collaborated with multidisciplinary teams to ensure timely communication material delivery. Worked on brands such as Entrepreneurship Academy, RIUF, Lavazza, and others.
Education
Master in Communication and Advertising (English Language) at National University of Political Studies and Public Administration, Bucharest
October 1, 2017 - July 31, 2019Bachelor in Communication and Public Relations at National University of Political Studies and Public Administration, Bucharest
October 1, 2008 - July 31, 2011Qualifications
Creative Director
February 1, 2025 - December 19, 2024Digital Marketing
October 1, 2024 - September 3, 2025Digital Strategy
April 1, 2021 - September 30, 2021Industry Experience
Retail, Consumer Goods, Real Estate & Construction, Education, Professional Services, Media & Entertainment, Travel & Hospitality
Experience Level
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