I am an energetic and results-driven communications professional with a track record across a spectrum of roles in communications, strategy, and marketing. With a career spanning over 15 years, I have consistently demonstrated my ability to craft impactful narratives, drive strategic growth, and shape the perception of global brands. In my current role as a Freelance Communications Specialist, I’ve honed my skills as a versatile communicator and strategist. I pride myself on adaptability and innovative thinking. I have a deep passion for storytelling and have produced engaging content across diverse industries including pharmaceutical, health, beauty and education.

Alice Pfennig

I am an energetic and results-driven communications professional with a track record across a spectrum of roles in communications, strategy, and marketing. With a career spanning over 15 years, I have consistently demonstrated my ability to craft impactful narratives, drive strategic growth, and shape the perception of global brands. In my current role as a Freelance Communications Specialist, I’ve honed my skills as a versatile communicator and strategist. I pride myself on adaptability and innovative thinking. I have a deep passion for storytelling and have produced engaging content across diverse industries including pharmaceutical, health, beauty and education.

Available to hire

I am an energetic and results-driven communications professional with a track record across a spectrum of roles in communications, strategy, and marketing. With a career spanning over 15 years, I have consistently demonstrated my ability to craft impactful narratives, drive strategic growth, and shape the perception of global brands.

In my current role as a Freelance Communications Specialist, I’ve honed my skills as a versatile communicator and strategist. I pride myself on adaptability and innovative thinking. I have a deep passion for storytelling and have produced engaging content across diverse industries including pharmaceutical, health, beauty and education.

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Language

English
Fluent
German
Advanced

Work Experience

Freelance Communications Specialist at Self-employed / Freelance
June 1, 2016 - Present
Energetic and results-driven communications professional with a track record across roles in communications, strategy, and marketing. Manages multiple client projects including content creation, campaigns, and stakeholder engagement to drive brand narratives and outcomes.
Commercial Strategy & Insights Manager at Alliance Healthcare (Walgreens, Alliance Boots Group)
April 1, 2012 - April 1, 2015
Influenced a multi-million-pound portfolio by overseeing market trends and launching products; collaborated with external PR agencies; developed actionable market insights and portfolio strategies.
Health Care PR & Marketing Consultant at Chandler Chicco Agency
August 1, 2008 - November 1, 2010
Drove global brand awareness and engagement through strategic PR and marketing initiatives; led UK Pfizer education program and managed media campaigns.
Strategic Marketing Manager at Alliance Healthcare (Walgreens, Alliance Boots Group)
April 1, 2012 - April 1, 2015
Led a multi-brand portfolio (£68m turnover) and identified emerging market trends; launched exclusive deals; collaborated with PR agencies on multi-format campaigns; produced actionable category packs; supported strategic changes; fostered relationships with Boots Customer Insights Team; created training materials; drove commercial growth.
Healthcare PR & Marketing Consultant at Chandler Chicco Agency
August 1, 2008 - November 1, 2010
Directed the UK Pfizer education program to boost awareness and engagement; created UK awareness campaigns securing national press coverage; contributed to global PR strategy and execution for Merck Serono; developed robust media reporting templates; led patient group meetings; gathered insights for targeted content development; managed budgets and client relationships; produced and edited content for campaigns.

Education

Professional Diploma in Digital Marketing at Digital Marketing Institute
January 11, 2030 - January 1, 2023
BA Honours in English Literature at University of the West of England
September 1, 2005 - May 30, 2008
A Levels: English, Geography, Sociology at Dunottar School for Girls
January 11, 2030 - January 3, 2026
GCSEs at Dunottar Independent School for Girls
January 11, 2030 - January 3, 2026
Professional Diploma in Digital Marketing at Digital Marketing Institute
January 11, 2030 - January 1, 2023
BA Honours in English Literature at University of the West of England
January 11, 2030 - January 3, 2026
A Levels at Independent School for Girls
January 11, 2030 - January 3, 2026

Qualifications

TEFL Qualified
January 11, 2030 - January 3, 2026
TEFL
January 11, 2030 - January 3, 2026

Industry Experience

Healthcare, Education, Life Sciences, Professional Services, Media & Entertainment