With 6+ years of experience in digital marketing, I help growing brands build online presence that actually drives results. I know that strong social media takes more than just pretty visuals - it takes strategy, consistency, and authentic connection. I'm a brand and social media strategist who handles both the thinking and the doing. From analyzing your audience to creating scroll-stopping content, I work with brands that are launching, rebranding, or ready to finally take social media seriously. What I offer: ๐ŸŽฏ Strategic foundations: Brand positioning, content strategy, audience analysis ๐Ÿ”ฅ Content creation: Reels, TikToks, graphics, carousels, YouTube content โœ๐Ÿผ Compelling copywriting: Captions, CTAs, storytelling that converts ๐Ÿ“ˆ Performance optimization: Data-driven insights and continuous improvement ๐ŸŽจ Visual design: On-brand content that matches your identity I specialize in turning brand messages into engaging content that connects and converts. Whether you're looking to grow your following, boost engagement, or establish a clear brand identity, I bring a strategy-first approach with full execution. My approach: Analyze your brand and audience, create clear strategic foundations, then execute everything - content creation, social media management, community growth. You get strategy-first thinking with complete execution. No juggling multiple people or losing the thread. ๐Ÿ‘‰ Portfolio: ww.aliciadelacruz.com ๐Ÿ’ฌ Let's connect if you're looking for someone who can clarify your identity and build strategic presence that drives real results.โ€ฆ

Alicia De La Cruz

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With 6+ years of experience in digital marketing, I help growing brands build online presence that actually drives results. I know that strong social media takes more than just pretty visuals - it takes strategy, consistency, and authentic connection. I'm a brand and social media strategist who handles both the thinking and the doing. From analyzing your audience to creating scroll-stopping content, I work with brands that are launching, rebranding, or ready to finally take social media seriously. What I offer: ๐ŸŽฏ Strategic foundations: Brand positioning, content strategy, audience analysis ๐Ÿ”ฅ Content creation: Reels, TikToks, graphics, carousels, YouTube content โœ๐Ÿผ Compelling copywriting: Captions, CTAs, storytelling that converts ๐Ÿ“ˆ Performance optimization: Data-driven insights and continuous improvement ๐ŸŽจ Visual design: On-brand content that matches your identity I specialize in turning brand messages into engaging content that connects and converts. Whether you're looking to grow your following, boost engagement, or establish a clear brand identity, I bring a strategy-first approach with full execution. My approach: Analyze your brand and audience, create clear strategic foundations, then execute everything - content creation, social media management, community growth. You get strategy-first thinking with complete execution. No juggling multiple people or losing the thread. ๐Ÿ‘‰ Portfolio: ww.aliciadelacruz.com ๐Ÿ’ฌ Let's connect if you're looking for someone who can clarify your identity and build strategic presence that drives real results.โ€ฆ

Available to hire

With 6+ years of experience in digital marketing, I help growing brands build online presence that actually drives results. I know that strong social media takes more than just pretty visuals - it takes strategy, consistency, and authentic connection.

Iโ€™m a brand and social media strategist who handles both the thinking and the doing. From analyzing your audience to creating scroll-stopping content, I work with brands that are launching, rebranding, or ready to finally take social media seriously.

What I offer:

๐ŸŽฏ Strategic foundations: Brand positioning, content strategy, audience analysis
๐Ÿ”ฅ Content creation: Reels, TikToks, graphics, carousels, YouTube content
โœ๐Ÿผ Compelling copywriting: Captions, CTAs, storytelling that converts
๐Ÿ“ˆ Performance optimization: Data-driven insights and continuous improvement
๐ŸŽจ Visual design: On-brand content that matches your identity

I specialize in turning brand messages into engaging content that connects and converts. Whether youโ€™re looking to grow your following, boost engagement, or establish a clear brand identity, I bring a strategy-first approach with full execution.

My approach: Analyze your brand and audience, create clear strategic foundations, then execute everything - content creation, social media management, community growth. You get strategy-first thinking with complete execution. No juggling multiple people or losing the thread.

๐Ÿ‘‰ Portfolio: ww.aliciadelacruz.com

๐Ÿ’ฌ Letโ€™s connect if youโ€™re looking for someone who can clarify your identity and build strategic presence that drives real results.

See more

Language

German
Advanced
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing & Branding Manager at GenCC
February 1, 2025 - Present
I was responsible for managing the brandโ€™s presence across digital platforms, working closely with C-level executives to shape and execute a cohesive online strategy. I developed and implemented branding initiatives to ensure consistent messaging and visual identity across all touchpoints. Additionally, I created and maintained brand assets such as presentations and brochures, while also leading the website content strategy and SEO efforts to improve search rankings and drive traffic.
Social media manager (Team Lead) at Healy World
December 1, 2022 - June 30, 2025
I led a team of two employees and developed global social media strategies to drive brand awareness and reach. I managed budgets, performed data analysis, and created editorial calendars and creative guidelines to ensure consistent messaging. I also optimized social media ads to maximize reach and traffic, collaborating closely with cross-functional teams and agencies. As a result, I grew Instagram followers from 15K to 58K and YouTube subscribers from 5K to 27K in two years through optimized content and strategic campaigns. By executing trend-driven initiatives and implementing automation tools, I achieved high engagement rates and improved ad ROI through refined targeting and creative strategies.
Senior Social Media & Content Marketing Manager at Fitvia & Bellavia
September 1, 2020 - July 31, 2022
I strategically developed social media channels across the GAS, Italian, French, and Spanish markets, setting up, launching, and optimizing marketing campaigns based on key performance indicators. I managed holistic content planning and creation, including organizing influencer trips and campaign-focused shoots, and maintained content calendars to ensure alignment with broader marketing initiatives. As a result, I significantly expanded social media reach, growing accounts with 90Kโ€“200K followers, and maximized content impact by leading shoots that produced engaging material used across social media, websites, ads, and newsletters.
Performance Marketing manager at Adglow
August 1, 2018 - August 1, 2019
I managed international client campaigns, overseeing the setup, launch, and optimization of ads across Facebook, Instagram, Snapchat, Pinterest, and Twitter, while managing budgets and conducting detailed campaign analyses. I produced comprehensive reports for clients, ensuring transparency and actionable insights. As a result, I delivered high-impact campaigns for global brands such as Red Bull and Coca-Cola, and supported agencies in optimizing performance to consistently achieve KPIs across multiple regions.
Account manager trainee at Ogilvy
October 1, 2017 - May 31, 2018
I managed and developed both digital and offline advertising campaigns for ING and Iberia, leading end-to-end projects in collaboration with cross-functional teams. I created client presentations to deliver final ad creatives, ensuring alignment with campaign goals. As a result, I consistently delivered campaigns that met client expectations and exceeded satisfaction, demonstrating a strong focus on client-driven results.

Education

Bachelorโ€™s Degree in Marketing at Universidad Rey Juan Carlos, Madrid
September 1, 2014 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Life Sciences, Media & Entertainment, Professional Services, Retail, Education
    paper Brand and Social Media Strategist
    With 6+ years of experience in digital marketing, I help growing brands build online presence that actually drives results. I know that strong social media takes more than just pretty visuals, it takes strategy, consistency, and authentic connection. I'm a brand and social media strategist who handles both the thinking and the doing. From analyzing your audience to creating scroll-stopping content, I work with brands that are launching, rebranding, or ready to finally take social media seriously. What I offer: ๐ŸŽฏ Strategic foundations: Brand positioning, content strategy, audience analysis ๐Ÿ”ฅ Content creation: Reels, TikToks, graphics, carousels, YouTube content โœ๐Ÿผ Compelling copywriting: Captions, CTAs, storytelling that converts ๐Ÿ“ˆ Performance optimization: Data-driven insights and continuous improvement ๐ŸŽจ Visual design: On-brand content that matches your identity I specialize in turning brand messages into engaging content that connects and converts. Whether you're looking to grow your following, boost engagement, or establish a clear brand identity, I bring a strategy-first approach with full execution. My approach: Analyze your brand and audience, create clear strategic foundations, then execute everything, content creation, social media management, community growth. You get strategy first thinking with complete execution. No juggling multiple people or losing the thread. ๐Ÿ‘‰ Portfolio: https://www.twine.net/signin ๐Ÿ’ฌ Let's connect if you're looking for someone who can clarify your identity and build strategic presence that drives real results. SocialMediaManager ContentStrategist UGCCreator ViralContent ShortFormVideo WellnessMarketing BeautyMarketing LifestyleBrands InstagramMarketing TikTokMarketing ReelsCreator ContentMarketingExpert DigitalMarketingFreelancer SmallBusinessMarketing FreelanceSocialMedia MarketingForCoaches HealthAndWellnessMarketing BrandVisibility ContentThatConverts CreativeFreelancer ugc usergeneratedcontentโ€ฆ