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I design and build websites and Shopify stores, and I run the marketing side too. I studied software engineering and marketing, which means I can build the tricky parts and still know what makes someone actually buy. I spent the last few years building stores and sites for Australian businesses through agencies, and I now run my own studio, Sekala. I work with growing businesses across Australia and Southeast Asia. Colourful, playful design is what I love most, and every project starts with a plan for what the site is meant to achieve.…I design and build websites and Shopify stores, and I run the marketing side too. I studied software engineering and marketing, which means I can build the tricky parts and still know what makes someone actually buy. I spent the last few years building stores and sites for Australian businesses through agencies, and I now run my own studio, Sekala. I work with growing businesses across Australia and Southeast Asia. Colourful, playful design is what I love most, and every project starts with a plan for what the site is meant to achieve.

Alicia Wibawa

Web Developer, Front-End Developer, Digital Marketer, +4

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I design and build websites and Shopify stores, and I run the marketing side too. I studied software engineering and marketing, which means I can build the tricky parts and still know what makes someone actually buy. I spent the last few years building stores and sites for Australian businesses through agencies, and I now run my own studio, Sekala. I work with growing businesses across Australia and Southeast Asia. Colourful, playful design is what I love most, and every project starts with a plan for what the site is meant to achieve.…I design and build websites and Shopify stores, and I run the marketing side too. I studied software engineering and marketing, which means I can build the tricky parts and still know what makes someone actually buy. I spent the last few years building stores and sites for Australian businesses through agencies, and I now run my own studio, Sekala. I work with growing businesses across Australia and Southeast Asia. Colourful, playful design is what I love most, and every project starts with a plan for what the site is meant to achieve.

Available to hire

Sydney, Australia

I design and build websites and Shopify stores, and I run the marketing side too.

I studied software engineering and marketing, which means I can build the tricky parts and still know what makes someone actually buy. I spent the last few years building stores and sites for Australian businesses through agencies, and I now run my own studio, Sekala.

I work with growing businesses across Australia and Southeast Asia. Colourful, playful design is what I love most, and every project starts with a plan for what the site is meant to achieve.

Skills

Experience Level

Expert

Expert

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Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at Internet Goods

June 1, 2026 - Present

Identified repetitive agency marketing workflows and rebuilt them as AI-enabled processes using Claude, custom skills, and MCP connectors to improve delivery speed and consistency. Created documented AI-assisted process for migrating Webflow sites to Astro and Cloudflare, reducing rebuild time to under 10 minutes for a working landing page. Translated business objectives and customer needs into landing page UI/UX decisions by mapping user journeys to structure, content hierarchy, and conversion points.

Software Engineer Intern at City Quokka

May 1, 2026 - Present

Developed front-end features and interfaces in Next.js, TypeScript, and Tailwind CSS within an existing codebase and design system. Built content management features on post collections, contributed to the business onboarding flow, and quality tested the AI chat product. Analyzed existing functionality to identify defects and improvement opportunities, validating AI-generated output before committing changes. Collaborated with UX design, product management, and engineering teams to translate design intent and user needs into working features.

Web Developer and Designer at Lula Group Web Design

January 1, 2026 - Present

Deployed and maintained multiple live websites across Shopify, WordPress, and custom builds. Translated Figma wireframes into responsive, accessible interfaces using HTML, CSS, JavaScript, and Liquid. Owned layout, user flow, and content hierarchy decisions using eCommerce customer journey understanding to improve engagement and reduce drop-off on key pages.

Marketing Assistant at BMJ Group

November 1, 2025 - Present

Designed and delivered multi-channel campaigns driving adoption of digital products across universities and health services in Australia and New Zealand. Initiated an advocacy campaign with a medical student society that drove 367 QR code scans and produced a measurable uplift in product usage.

UI/UX and Marketing Intern at Australian Internet Advertising

September 1, 2025 - October 31, 2025

Supported UI/UX and campaign work for client accounts, contributing design and content recommendations informed by user behavior.

Junior Content Coordinator (Part-time) at OneMed Group

March 1, 2025 - February 28, 2026

Owned cpapsales.com.au end-to-end across content strategy, UX, and performance. Contributed to a 20% uplift in sales and a 12% reduction in bounce rate. Ran A/B tests and UX-driven changes on product pages, supported a WordPress to Shopify migration, and worked in agile sprints to plan, prototype, and deploy new features.

Marketing Intern at Wedded Wonderland

February 1, 2025 - May 31, 2025

Produced social and campaign content for a media brand, adapting messaging to a highly engaged consumer audience.

Student Ambassador at University of Technology Sydney

February 1, 2025 - January 31, 2026

Represented UTS at open days and outreach events, presenting to prospective students and families and answering questions about study pathways.

Visual Production Director at UTS Engineering Society

November 1, 2023 - February 28, 2025

Led the visual production portfolio for one of the largest faculty societies at UTS, directing design output across events, campaigns, and sponsor material.

Marketing Director at UTS Eco Soc

February 1, 2023 - January 31, 2024

Directed marketing strategy and content for society events, coordinating a team to deliver campaigns across social channels.

Marketing Assistant at UTS Women in Business

March 1, 2022 - March 31, 2023

Provided marketing support and assisted with content and campaign activities for the society.