I’m Alidu Okpanachi, a results-driven Data Analyst and Business Intelligence professional with 3+ years of experience turning financial, commercial, inventory, and operational data into practical insights. I build Power BI dashboards, automate recurring reports, and help teams track KPIs that improve performance and decision-making.
With an HND in Accounting and formal data analytics training, I combine strong data cleaning and validation skills with financial analysis knowledge—covering budgeting, SOE processes, cash-book management, and bank reconciliations. I’m especially motivated by work that strengthens data quality, improves visibility through reporting, and supports smarter business planning across operations and finance.
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- Collected and cleaned survey data using Python (Pandas, NumPy)
- Conducted exploratory data analysis (EDA) to identify patterns and correlations
- Visualized insights using Matplotlib and Seaborn for age, gender, and brand preferences
- Calculated descriptive statistics to measure customer satisfaction and loyalty trends
- Created a summary report highlighting actionable marketing recommendations
- Revealed top three brands preferred by over 65% of respondents
- Identified demographic factors driving purchasing behavior
- Supported data-driven decisions for targeted marketing strategies
This project analyzes customer survey data to uncover insights into brand preferences, satisfaction levels, and purchase intent across multiple demographics.
Objective:
To identify the key factors influencing customer brand choice and help businesses improve marketing and product strategies.
Key Steps:
Results:
Tools & Technologies:
Python, Pandas, Matplotlib, Seaborn, Excel
Project Link:
[View on GitHub](https://www.twine.net/signin
In this project, I used unsupervised machine learning (K-Means clustering) to segment customers based on demographic and behavioral data.
The goal was to help the business identify distinct customer groups and tailor marketing strategies accordingly.
Key Steps:
Cleaned and standardized customer data using Python (Pandas & NumPy)
Applied K-Means clustering and determined optimal cluster count using the Elbow Method
Visualized clusters using Matplotlib and Seaborn
Built an interactive Power BI dashboard showing key customer segments
Results:
Improved targeting accuracy and marketing efficiency by identifying top-value customer clusters.
Tools & Technologies:
Python, Scikit-learn, Power BI, Excel
Project Link: https://www.twine.net/signin
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