Hi, I’m Ali Hassan. I’m a Growth & eCommerce Marketer focused on scaling digital channels, driving measurable results, and building sustainable brands. I specialize in paid acquisition, funnel optimization, and data-driven decision making to improve ROAS, reduce CAC, and boost LTV. I enjoy collaborating with creative teams to craft growth-focused content and optimize campaigns end-to-end. I’m passionate about continuous learning and applying analytics to inform strategy, optimize conversions, and deliver meaningful business impact for DTC and Shopify-based brands.

Ali Hassan

Hi, I’m Ali Hassan. I’m a Growth & eCommerce Marketer focused on scaling digital channels, driving measurable results, and building sustainable brands. I specialize in paid acquisition, funnel optimization, and data-driven decision making to improve ROAS, reduce CAC, and boost LTV. I enjoy collaborating with creative teams to craft growth-focused content and optimize campaigns end-to-end. I’m passionate about continuous learning and applying analytics to inform strategy, optimize conversions, and deliver meaningful business impact for DTC and Shopify-based brands.

Available to hire

Hi, I’m Ali Hassan. I’m a Growth & eCommerce Marketer focused on scaling digital channels, driving measurable results, and building sustainable brands. I specialize in paid acquisition, funnel optimization, and data-driven decision making to improve ROAS, reduce CAC, and boost LTV. I enjoy collaborating with creative teams to craft growth-focused content and optimize campaigns end-to-end.

I’m passionate about continuous learning and applying analytics to inform strategy, optimize conversions, and deliver meaningful business impact for DTC and Shopify-based brands.

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Experience Level

Intermediate

Language

English
Advanced
Urdu
Fluent

Work Experience

Facebook Marketing & Shopify Growth Specialist at Mmztech Store
June 30, 2025 - September 22, 2025
Owned Facebook Ads strategy and execution, creating and optimizing campaigns. Improved ROAS by optimizing audience segmentation and creative testing. Managed Shopify storefront operations, enhancing conversion rates. Developed reporting dashboards to track CAC, LTV, and campaign performance. Partnered with design team to produce growth-focused creatives. Scaled monthly revenue significantly, contributing directly to profitability.
Facebook Marketing Specialist at Mmztech Store
May 31, 2022 - September 22, 2025
Executed end-to-end campaign management including setup, optimization, and reporting. Increased customer acquisition through audience targeting and spend efficiency. Boosted store visibility and brand awareness with content strategies.

Education

Bachelor of Business Administration (BBA) – Marketing at Virtual University of Pakistan
August 1, 2022 - September 22, 2025
High School Diploma – Computer Science at Uswa Secondary School
January 11, 2018 - January 1, 2019

Qualifications

IELTS (English Proficiency) – Band 6.0
January 11, 2024 - October 22, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services