Head of Creative and Operations at The Digify Agency

Led creative strategy and operations for The Digify Agency's Australian remote team, managing campaigns for major brands across multiple platforms. Mentored and managed a creative team, built influencer partnerships, and streamlined workflows to improve efficiency and meet deadlines while maintaining brand consistency and high-quality content. Directed content creation, social media campaigns from planning to execution, engaged online communities to build brand loyalty, and provided performance insights to optimize campaigns. Presented creative strategies and insights to clients, aligning work with business goals. Built partnerships with influencers to increase brand visibility and drive conversions. Drove cross-functional collaboration and delivered measurable results.

Senior Social Media and Influencer Marketing Manager at The Digify Agency

Led social media and influencer marketing campaigns from planning to execution for major Australian brands, developing on-brand content, monitoring performance metrics, and providing actionable insights to optimize campaigns. Collaborated with online communities to boost engagement and brand loyalty; mentored junior staff; built influencer partnerships to increase reach and conversions.