Available to hire
I’m Alishba Bilal, a Creative Textile Designer based in Lahore, Pakistan. I have 7 years of experience in textile print development, surface pattern design, trend forecasting, and fashion graphics for leading brands. I specialize in creating commercially successful prints and collections across unstitched, pret, and accessories categories.
I translate market trends and consumer insights into innovative, brand-aligned designs through print development, color storytelling, digital illustration, and fabric aesthetics. I enjoy leading design teams, mentoring junior designers, and delivering high-quality creative solutions in fast-paced fashion environments while maintaining a sharp eye for commercial viability and brand consistency.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Urdu
Fluent
English
Fluent
Work Experience
Deputy Manager - Lead Print Design Development at LAMA and Banana Road
April 1, 2025 - PresentLead print design development for LAMA and Banana Road; oversee seasonal collections from concept creation to final execution; design prints aligned with brand identity, market trends, and fast-fashion direction; create prints and illustrations for apparel and accessories including scarves, bandanas, slippers, and lifestyle products.
Senior Executive Textile Designer at Ethnic by Outfitters
July 1, 2023 - March 20, 2025Lead detailed and intricate prints for Ethnic Pret collections, including Rozana Unstitched and SP Unstitched; conduct trend research and present ideas; develop color combinations, digital drawings, and print layouts for ethnic pret collections.
Senior Creative Designer at SEFAM (Pvt.) Ltd, Lahore
March 1, 2022 - July 20, 2023Led creative design tasks and supervised designers and interns during campaigns and design development; designed and reviewed campaign layouts, marketing visuals, and brand communications; supported art direction, styling, and brand presentation; managed deadlines while maintaining effective communication with creative and marketing teams.
Freelance Graphic Designer at Self-Employed / CoNaturals, Lahore
January 1, 2021 - December 31, 2023Designed social media layouts, campaign creatives, promotional graphics, brochures, flyers, and digital visuals; created logos, brand graphics, and marketing materials; collaborated with marketing teams to ensure cohesive design concepts.
Design Intern at Sanaa Safinaz, Lahore
June 1, 2019 - August 31, 2019Designed composed prints and running prints for unstitched, pret and formal wear.
Intern at Firdous Textile Mills, Lahore
July 1, 2018 - September 30, 2018Assisted in textile print development and related design tasks.
Deputy Manager at LAMA
April 1, 2025 - PresentLead print design development for LAMA and Banana Road, guiding seasonal collection concept to final execution. Design prints aligned with brand identity, market trends, and fast-fashion direction. Create prints and illustrations for apparel and accessories, including scarves, bandanas, slippers, and lifestyle products. Conduct trend forecasting, color research, and market analysis to develop innovative, consumer-focused collections. Experiment with hand-painted artwork, block printing, digital illustration, and mixed-media concepts. Collaborate with merchandising, product development, and marketing teams to ensure cohesive collection storytelling and brand consistency.
Senior Creative Textile Designer at ETHNIC by Outfits
July 20, 2023 - March 20, 2025Lead textile print development for the unstitched category, including Rozana Unstitched and SP Unstitched collections. Design detailed prints for Ethnic Pret collections, including Rozana, Capsule, Casual, and Boutique Pret. Conduct trend research and present design ideas based on upcoming forecasts, seasonal themes, and brand requirements. Develop color combinations, digital drawings, and detailed print layouts for commercial collections. Coordinate with designers and interns by assigning tasks, giving design direction, and reviewing execution. Maintain deadlines, design quality, and brand consistency across collections. Proficient in Adobe Photoshop and Illustrator for print development and digital artwork.
Senior Creative Designer at SEFA M (Pvt.) Ltd
January 1, 2021 - December 31, 2023Led creative design tasks and supervised designers and interns during campaigns and design development. Designed and reviewed campaign layouts, marketing visuals, and brand communication materials. Supported art direction, styling, and creative concepts for photo shoots and campaigns. Provided design consultation for visual direction, layout improvement, and brand presentation. Managed deadlines while maintaining effective communication with creative and marketing teams.
Senior Graphic Designer at Freelance / Self-Employed - Lahore
January 1, 2020 - December 31, 2023Designed and executed prints for unstitched, pret, and formals. Developed modern and ethnic cutlines with embellished motifs, tassels, and embroidery details. Executed multiple printing techniques including screen printing, block printing, tie-dye, and rotary printing. Created cutlines and embroidery concepts for social ranges. Produced illustrations, layouts, and digital graphics for social media and website use. Provided styling support, art direction, and design execution while meeting collection deadlines. Freelance role spanning multiple clients and brands.
Designer Intern at Sana Safinaz
June 1, 2019 - August 31, 2019Designed and assisted on composed prints for unstitched, pret and formals. Gained experience in textile print development, color planning, and collaboration with design teams.
Fashion / Textile Designer at Generation (Pvt.) Ltd
January 1, 2019 - December 31, 2022Designed rotor y and digital prints for ethnic and modern fashion collections. Developed modern and ethnic cutlines with embellished motifs, tassels, and embroidery details. Worked with multiple printing techniques including screen printing, block printing, tie-dye, and rotary printing. Created cutlines and embroidery concepts for social ranges. Generated illustrations, layouts, and digital graphics for social media and website use. Assisted with styling and design execution to meet collection deadlines.
Freelance Graphic Designer at Firdous Textile Mills
January 1, 2017 - December 31, 2023Designed and ran a range of graphic design outputs for textile and fashion projects. Gained experience in composing prints, embroidery concepts, and marketing visuals.
Deputy Manager - Lead Print Design Development at LAMA & Banana Road
April 2, 2025 - PresentLead print design development for LAMA and Banana Road, overseeing seasonal collections from concept creation to final execution. Designed prints aligned with brand identity, market trends, and fast-fashion direction. Created prints and illustrations for apparel and accessories; supervised trend forecasting, color research, and market analysis; collaborated with merchandising, product development, and marketing teams; supervised designers and interns; produced campaign visuals.
Senior Creative Designer at SEFA M (Pvt.) Ltd
March 20, 2022 - July 20, 2023Led creative design tasks and supervised designers and interns during campaigns and design development. Designed and reviewed campaign layouts, marketing visuals, and brand communication materials. Supported art direction, styling, and concepts for photo shoots and campaigns. Provided design consultation for visual direction, layout improvements, and brand presentation. Managed deadlines while maintaining effective communication with creative and marketing teams.
Senior Graphic Designer (Freelance) at Conaturals, Lahore
January 1, 2021 - December 31, 2023Designed social media layouts, campaign visuals, promotional graphics, brochures, flyers, and digital visuals in collaboration with marketing teams. Developed logos, branding materials, and cohesive design concepts aligned with client identity. Managed multiple freelance projects while maintaining quality and timely delivery.
Textile Designer at Generation (Pvt.) Ltd, Lahore
January 1, 2019 - December 31, 2022Developed modern and ethnic prints for both mainstream and premium fashion collections; created prints for apparel and accessories; conducted trend forecast, color research, and market analysis; produced print illustrations and layouts; collaborated with design teams to ensure brand consistency and market relevance.
Design Intern at Sana Safinaz, Lahore
June 20, 2019 - August 20, 2019Contributed to print design and development; supported senior designers with concept creation and execution; participated in the design process, aided in creating production-ready artwork.
Design Intern at Firdous Textile Mills, Lahore
July 20, 2018 - September 20, 2018Gained hands-on experience in textile design processes; assisted with print development and fabric aesthetics; learned industry standards for production.
Graphic Designer (Freelance) at Self-employed / Lahore
January 1, 2017 - December 31, 2021Designed social media content, branding visuals, and marketing collateral for various clients; collaborated with clients to deliver brand-consistent visuals.
Education
Bachelor of Design at National College of Arts, Lahore
September 1, 2017 - June 1, 2020Bachelor's in Design at National College of Arts, Lahore
September 1, 2017 - June 20, 2020Bachelor's in Design at National College of Arts
September 20, 2017 - June 20, 2020Qualifications
Industry Experience
Manufacturing, Retail, Media & Entertainment, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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