Hi, I’m Alison Baeumlin, a social media specialist and Social Media Manager with 3 years of professional experience across video-driven storytelling, multi-channel content strategy, and community growth. I’ve led and scaled YouTube and short-form video efforts, creating both long-form and high-performing Shorts while using data to continuously improve performance.
I enjoy taking content from concept to production—writing, filming, editing, and optimizing for each platform—while building consistent posting workflows and engaging communities. From working with a fast-moving HealthTech startup in Zürich to managing Westwing’s YouTube presence in Munich, I’m motivated by measurable results and creating content that connects with people.
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