Hi, I’m Alison Baeumlin, a social media specialist and Social Media Manager with 3 years of professional experience across video-driven storytelling, multi-channel content strategy, and community growth. I’ve led and scaled YouTube and short-form video efforts, creating both long-form and high-performing Shorts while using data to continuously improve performance. I enjoy taking content from concept to production—writing, filming, editing, and optimizing for each platform—while building consistent posting workflows and engaging communities. From working with a fast-moving HealthTech startup in Zürich to managing Westwing’s YouTube presence in Munich, I’m motivated by measurable results and creating content that connects with people.

Hi, I’m Alison Baeumlin, a social media specialist and Social Media Manager with 3 years of professional experience across video-driven storytelling, multi-channel content strategy, and community growth. I’ve led and scaled YouTube and short-form video efforts, creating both long-form and high-performing Shorts while using data to continuously improve performance. I enjoy taking content from concept to production—writing, filming, editing, and optimizing for each platform—while building consistent posting workflows and engaging communities. From working with a fast-moving HealthTech startup in Zürich to managing Westwing’s YouTube presence in Munich, I’m motivated by measurable results and creating content that connects with people.

Available to hire

Hi, I’m Alison Baeumlin, a social media specialist and Social Media Manager with 3 years of professional experience across video-driven storytelling, multi-channel content strategy, and community growth. I’ve led and scaled YouTube and short-form video efforts, creating both long-form and high-performing Shorts while using data to continuously improve performance.

I enjoy taking content from concept to production—writing, filming, editing, and optimizing for each platform—while building consistent posting workflows and engaging communities. From working with a fast-moving HealthTech startup in Zürich to managing Westwing’s YouTube presence in Munich, I’m motivated by measurable results and creating content that connects with people.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

French
Fluent
German
Fluent
English
Fluent

Work Experience

Social Media Manager at Westwing
June 1, 2025 - Present
Led Westwing’s YouTube content strategy and day-to-day channel management. Optimized long-form videos, Shorts, and Community Posts to support +6% subscriber growth year over year. Created and optimized Shorts content, including a flagship Short reaching 22M+ views, expanding brand reach and community engagement.
Digital Content Creator at Akina
September 1, 2023 - July 31, 2024
Owned social media strategy and day-to-day content execution for an early-stage HealthTech start-up across Instagram, TikTok, LinkedIn, and YouTube, building channels from the ground up. Produced 200+ video assets end-to-end (concept, script, filming/shooting, and editing), creating a reusable content library and maintaining consistent posting cadence.
Social Media Intern at Mondays
November 1, 2022 - April 30, 2023
Developed and managed social media content for a FemCare start-up across TikTok and Instagram, supporting strong organic reach including a video with 3M+ views. Focused LinkedIn as the main B2B channel while contributing to day-to-day content planning and execution.
Digital Marketing Working Student at Minalea
September 1, 2019 - September 1, 2020
Supported the end-to-end launch of the digital insurance brand Ulygo, contributing from concept through go-live. Collaborated with product, design, and IT teams on UX, wireframes, and website production. Contributed to SEO optimization and digital marketing strategy, supporting the brand’s initial market launch.

Education

Bachelor's Degree in Business Administration and Management at IUT Savoie Mont Blanc
January 1, 2019 - January 1, 2020
Higher Education Certificate in International Business at Lycée René Cassin
January 1, 2017 - January 1, 2019
Bachelor's Degree in Business Administration and Management at IUT Savoie Mont Blanc
January 1, 2019 - January 1, 2020
Higher Education Certificate in International Business at Lycée René Cassin
January 1, 2017 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Software & Internet