Hi, I'm Alison Kruse, a passionate digital marketing specialist with experience in optimizing customer engagement through email, SMS, and push notification campaigns. I enjoy collaborating with cross-functional teams to create strategies that improve customer experience and retention. With a strong background in data analysis and A/B testing, I strive to drive business goals with data-driven decisions. Having worked in various dynamic roles, from marketing messaging to campaign management, I bring a creative yet analytical approach to my work. I love designing visually appealing and responsive email templates and dashboards that empower marketing teams to succeed. Outside of work, I enjoy contributing to the local art community and expanding my creative skills.

Alison Kruse

Hi, I'm Alison Kruse, a passionate digital marketing specialist with experience in optimizing customer engagement through email, SMS, and push notification campaigns. I enjoy collaborating with cross-functional teams to create strategies that improve customer experience and retention. With a strong background in data analysis and A/B testing, I strive to drive business goals with data-driven decisions. Having worked in various dynamic roles, from marketing messaging to campaign management, I bring a creative yet analytical approach to my work. I love designing visually appealing and responsive email templates and dashboards that empower marketing teams to succeed. Outside of work, I enjoy contributing to the local art community and expanding my creative skills.

Available to hire

Hi, I’m Alison Kruse, a passionate digital marketing specialist with experience in optimizing customer engagement through email, SMS, and push notification campaigns. I enjoy collaborating with cross-functional teams to create strategies that improve customer experience and retention. With a strong background in data analysis and A/B testing, I strive to drive business goals with data-driven decisions.

Having worked in various dynamic roles, from marketing messaging to campaign management, I bring a creative yet analytical approach to my work. I love designing visually appealing and responsive email templates and dashboards that empower marketing teams to succeed. Outside of work, I enjoy contributing to the local art community and expanding my creative skills.

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Language

English
Fluent

Work Experience

Marketing Messaging Specialist at Priceline
July 31, 2024 - July 9, 2025
Improved customer engagement by optimizing email, SMS, and push notification touchpoints, driving increases in click-through rates and revenue. Led cross-functional strategy to enhance customer experience, boosting retention and reducing service tickets. Conducted A/B testing and leveraged Tableau for metrics, improving conversion rates. Managed Tentpole promotions and revamped transactional email marketing, enhancing open rates and personalization. Earned Iterable Foundations Certification and developed interactive dashboards to increase data-driven decision-making efficiency.
Campaign Specialist, Email Marketing at Conversion Digital
March 31, 2023 - July 9, 2025
Tracked and analyzed customer journey through data-driven email marketing campaigns for notable clients. Managed stakeholder engagement and project timelines, improving turnaround time and team efficiency. Designed responsive email templates in collaboration with creative and development teams using HTML/CSS and UX best practices.
Digital Marketing Assistant (Contract) at Olds College
May 31, 2022 - July 9, 2025
Executed comprehensive internal communication strategy enhancing engagement with staff, students, and faculty, increasing student satisfaction. Analyzed market research data using multiple tools, boosting client satisfaction scores. Led agile content design and campaign strategy, increasing publication outputs and reducing turnaround time. Developed e-newsletter templates with metrics tracking, improving engagement and click rates.

Education

Bachelor of Fine Art at Queen’s University
January 1, 2013 - May 31, 2017

Qualifications

Iterable Foundations Certification
January 11, 2030 - July 9, 2025
Certificate in Digital Marketing
June 1, 2023 - June 30, 2023
Communication Design Essentials Certificate
May 1, 2022 - May 31, 2022

Industry Experience

Retail, Travel & Hospitality, Education, Media & Entertainment, Professional Services