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I'm a creative strategist and storyteller with a passion for building narratives that stick. I love working at the place where a great idea meets a clear plan — whether that's developing original series, shaping content strategy or figuring out a new tool from scratch just to get the job done right. I bring curiosity and intention to everything I create. I also believe great creative work is built on strong foundations behind the scenes — from designing training resources to thinking carefully about how content lives and grows across platforms. I'm at my best when I'm building something from the ground up, and I'm always learning.…I'm a creative strategist and storyteller with a passion for building narratives that stick. I love working at the place where a great idea meets a clear plan — whether that's developing original series, shaping content strategy or figuring out a new tool from scratch just to get the job done right. I bring curiosity and intention to everything I create. I also believe great creative work is built on strong foundations behind the scenes — from designing training resources to thinking carefully about how content lives and grows across platforms. I'm at my best when I'm building something from the ground up, and I'm always learning.

Alissa Dawn Maakalco

Copywriter, Social Media Manager, Content Creator, +3

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I'm a creative strategist and storyteller with a passion for building narratives that stick. I love working at the place where a great idea meets a clear plan — whether that's developing original series, shaping content strategy or figuring out a new tool from scratch just to get the job done right. I bring curiosity and intention to everything I create. I also believe great creative work is built on strong foundations behind the scenes — from designing training resources to thinking carefully about how content lives and grows across platforms. I'm at my best when I'm building something from the ground up, and I'm always learning.…I'm a creative strategist and storyteller with a passion for building narratives that stick. I love working at the place where a great idea meets a clear plan — whether that's developing original series, shaping content strategy or figuring out a new tool from scratch just to get the job done right. I bring curiosity and intention to everything I create. I also believe great creative work is built on strong foundations behind the scenes — from designing training resources to thinking carefully about how content lives and grows across platforms. I'm at my best when I'm building something from the ground up, and I'm always learning.

Available to hire

I’m a creative strategist and storyteller with a passion for building narratives that stick. I love working at the place where a great idea meets a clear plan — whether that’s developing original series, shaping content strategy or figuring out a new tool from scratch just to get the job done right. I bring curiosity and intention to everything I create.

I also believe great creative work is built on strong foundations behind the scenes — from designing training resources to thinking carefully about how content lives and grows across platforms. I’m at my best when I’m building something from the ground up, and I’m always learning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Copywriter and Multimedia Designer at Hamell Communications

February 1, 2025 - Present

Copywriting for internal and external projects; referencing sources, creating reference packs, and marking up references; video editing and graphic design; working on pitches; consistent work on creative and informative decks for both patients and clients.

Digital Marketing Expert at Growth Division

January 1, 2024 - January 1, 2025

Develop and execute digital marketing strategies across platforms; create and optimize email campaigns and automation to drive engagement; manage and optimize online advertising campaigns; conduct market research to identify trends and opportunities; produce and curate engaging content for digital platforms; collaborate with cross-functional teams for consistent brand messaging; define and support account strategy and campaign planning.

Email Marketing Manager at Syte

January 1, 2023 - December 1, 2023

Developing and implementing effective email marketing strategies to meet business goals. Planning, executing and monitoring email marketing campaigns from start to finish. Proficient in segmentation of email lists to target specific demographics or customer groups. Conducting experiments to optimize email subject lines, content, and design for better performance. Utilizing email marketing automation tools to streamline campaigns and nurture leads. Crafting compelling email copy and visuals that engage subscribers. Analyzing email campaign performance using metrics like open rates, click-through rates, and conversion rates. Coordinating email campaigns with other marketing channels for a cohesive customer experience. Providing insights into campaign performance and demonstrating impact on ROI.

Digital Marketing Expert

January 1, 2024 - January 1, 2025

Developing and executing digital marketing strategies across platforms. Create and optimize email campaigns and automations to drive engagement. Manage and optimize online advertising campaigns. Conduct market research to identify trends and opportunities. Produce and curate engaging content for digital platforms. Collaborate with cross-functional teams for consistent brand messaging. Define and support account strategy and campaign planning.