Managed all social media platforms (LinkedIn, Twitter, YouTube, Instagram). Planned, ran, and optimized LinkedIn Ads and other paid campaigns with audience targeting, A/B testing, and performance analysis. Conducted market research and competitor analysis to stay ahead of the curve. Developed growth-focused campaigns and content strategies aligned with business objectives. Monitored campaign performance metrics to optimize engagement, conversions, and ROI.

Marketing Executive at Rewterz

June 1, 2024 - November 1, 2025

Led the execution of SIRP’s marketing strategy, including campaigns for AI and cybersecurity solutions. Created content and managed social media channels (LinkedIn and Twitter). Planned and ran LinkedIn Ads, including audience targeting and performance tracking. Conducted market research and competitor analysis to stay ahead of the curve. Analyzed campaign performance metrics to optimize engagement and lead generation.

Marketing Intern at Rewterz

March 1, 2024 - May 1, 2024

Managed social media content and execution for daughter company, SIRP. Planned and executed social media plan and strategy. Contributed to the development and execution of marketing campaigns across various channels. Conducted market research and competitor analysis to stay ahead of the curve. Helped with administrative tasks like data entry and content organization.

Marketing Intern at Edenrobe

June 1, 2023 - July 1, 2023

Managed social media accounts and executed strategies for Edenrobe, Ace, and Furor. Created and posted engaging content, including campaign launches and festive promotions for all three brands. Planned and created compelling content with captivating captions for maximum impact for Edenrobe, Ace, and Furor. Monitored account analytics, reached target audiences, and reported on Edenrobe and Ace's performance. Oversaw ad management to optimize Ace's reach. Developed and posted PR/Influencer content plans to enhance brand visibility for all three brands.