Available to hire
I’m a content strategist with 7+ years of experience turning fragmented digital presences into one cohesive, growth-driving brand narrative. I’ve built structured marketing and content systems for founder- and company-led growth, translating diverse work into a consistent authorial voice across channels.
I’m especially passionate about data-backed storytelling and organic audience growth without paid spend. I bring a genuine enthusiasm for the creator economy, indie music, and TTRPGs—and I learn new verticals quickly to help brands show up clearly, consistently, and effectively.
Experience Level
Work Experience
Marketing Manager at TitanAxe Solutions (RegTech, UK)
January 1, 2026 - PresentBuilt the company’s marketing and content function from the ground up, including brand positioning, messaging, and competitive strategy against established players in the RegTech space. Established a professional authorial identity and content voice for the company across owned channels to support consistent brand output.
Social Media & Content Lead at Chase Securities Pakistan
January 1, 2024 - December 31, 2025Managed the company’s LinkedIn/Twitter presence and simultaneously led the CEO’s personal brand, unifying corporate and individual voices under one coherent content strategy. Grew organic reach and helped achieve #1 organic Google ranking for PSX investing content with no ad spend. Produced high-volume, platform-native content including LinkedIn/Twitter captions, SEO articles, and short-form voiceover scripts.
Freelance LinkedIn Strategist & Ghostwriter at Independent / Upwork
January 1, 2022 - PresentManage two finance-focused LinkedIn accounts (personal brand and company page) as a single cohesive content ecosystem. Built and used a repeatable brand-revamp framework to reposition scattered personal content into clear narrative positioning. Developed a full-year content strategy and proposal covering editorial calendar, growth mechanics, and engagement.
Content & Growth Contributor at CareCloud (USA)
January 1, 2021 - December 31, 2021Supported company content work tied to revenue growth efforts, contributing to organizational performance improvements from $88.6M to $110M.
Digital Marketing at ChooseMyCar (UK)
January 1, 2019 - December 31, 2020Executed digital marketing and content campaigns for a UK consumer brand to support acquisition and engagement objectives.
Education
MSc Finance at Bahria University
January 1, 2020 - January 1, 2021Qualifications
Industry Experience
Financial Services, Media & Entertainment, Professional Services, Software & Internet
Experience Level
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