I'm Alli Ordaz! I'm, a dynamic and highly awarded leader at the intersection of Global Marketing, Sales Enablement, and digital marketing. I thrive in executive leadership roles and guidance of growth strategies that blend consultative selling with digital strategy to drive revenue in B2B markets. Over 8+ years helping global teams design and scale learning programs, craft effective virtual education content (job aids, podcasts, video), and navigate complex sales cycles. I've earned recognition like three Presidents’ Club excursions and a track record of turning training and enablement into measurable business outcomes.…

Alli Ordaz

5.0 (3 reviews)

I'm Alli Ordaz! I'm, a dynamic and highly awarded leader at the intersection of Global Marketing, Sales Enablement, and digital marketing. I thrive in executive leadership roles and guidance of growth strategies that blend consultative selling with digital strategy to drive revenue in B2B markets. Over 8+ years helping global teams design and scale learning programs, craft effective virtual education content (job aids, podcasts, video), and navigate complex sales cycles. I've earned recognition like three Presidents’ Club excursions and a track record of turning training and enablement into measurable business outcomes.…

Available to hire

I’m Alli Ordaz! I’m, a dynamic and highly awarded leader at the intersection of Global Marketing, Sales Enablement, and digital marketing. I thrive in executive leadership roles and guidance of growth strategies that blend consultative selling with digital strategy to drive revenue in B2B markets.

Over 8+ years helping global teams design and scale learning programs, craft effective virtual education content (job aids, podcasts, video), and navigate complex sales cycles. I’ve earned recognition like three Presidents’ Club excursions and a track record of turning training and enablement into measurable business outcomes.

See more

Language

English
Fluent

Work Experience

Director, Global Marketing & Sales Education at Just Deliver It, LLC
May 2, 2025 - October 14, 2025
Chief Marketing Officer at PHX GRANTS
January 31, 2024 - April 29, 2025
○ Directed all marketing and advertising initiatives in collaboration with C-Suite Team Members to enhance client growth and profitability. ○ Secured and optimized grant funding strategies and managed comprehensive media outreach for diverse organizations. ○ Conducted Risk Assessment & Optics analysis for public-facing initiatives, successfully mitigating business risks and maintaining brand integrity.
Senior Sales Enablement Specialist at FEDEX
September 30, 2017 - March 31, 2021
○ Managed travel and account coverage within a designated region, driving revenue through full-cycle sales. ○ Generated, qualified, processed, and followed up on leads, ensuring consistent and accurate communication with all stakeholders. ○ Successfully addressed complex technical integration challenges and prepared targeted, succinct proposals and contracts. ○ Engaged in effective cold call prospecting and developed strong relationships with management companies and hotels
Senior Content Designer I at Lura Cosmetics
January 14, 2022 - October 22, 2024
Director, Global Marketing & Sales Education at Just Deliver It, LLC
August 1, 2025 - Present
Direct global strategy for marketing training and sales education initiatives, ensuring alignment between brand messaging and commercial team proficiency. Oversee end-to-end curriculum design and development across all sales education modalities, leveraging expertise in Instructional Design and Technology. Implement advanced digital strategies to support sales teams, focusing on consultative selling techniques and sales development pipeline acceleration. Lead a centralized function responsible for scaling educational content for a global salesforce.
Chief Marketing Officer at PHX GRANTS
May 1, 2025 - October 23, 2025
Directed all marketing and advertising initiatives in collaboration with C-Suite Team Members to enhance client growth and profitability. Secured and optimized grant funding strategies and managed comprehensive media outreach for diverse organizations. Conducted Risk Assessment & Optics analysis for public-facing initiatives, successfully mitigating business risks and maintaining brand integrity.
Sales Enablement Specialist at Federal Express Corporation
October 1, 2019 - October 23, 2025
Collaborated with Instructional Designers and Solutions Specialist Advisors to design and develop virtual learning for FedEx Field sales professionals. Developed diverse training modalities including guides, job aids, podcasts, and videos to enhance sales professional capability. Provided strategic support in Digital Strategy and Enterprise Support initiatives, ensuring sales processes were efficient and effective.
Director, Global Marketing & Sales Education at Just Deliver It, LLC
August 1, 2025 - Present
Direct global strategy for marketing training and sales education initiatives, ensuring alignment between brand messaging and commercial team proficiency. Oversee end-to-end curriculum design across all sales education modalities, leveraging Instructional Design and Technology. Implement advanced digital strategies to support sales teams, focusing on consultative selling techniques and sales development pipeline acceleration. Lead a centralized function responsible for scaling educational content for a global salesforce.

Education

Master of Curriculum Leadership & Design at Arizona State University
January 1, 2018 - December 31, 2020
Bachelor of Arts in Secondary Education at Arizona State University
January 1, 2013 - December 31, 2016
Master of Curriculum Leadership & Design at Arizona State University
January 1, 2018 - January 1, 2020
Bachelor of Arts in Secondary Education at Arizona State University
January 1, 2013 - January 1, 2016
Master of Curriculum Leadership & Design at Arizona State University
January 1, 2018 - December 31, 2020
Bachelor of Arts in Secondary Education at Arizona State University
January 1, 2013 - December 31, 2016
Master at Arizona State University
January 1, 2018 - January 1, 2020
Bachelor at Arizona State University
January 1, 2013 - January 1, 2016
Master at Arizona State University
January 1, 2018 - January 1, 2020
Bachelor of Arts at Arizona State University
January 1, 2013 - January 1, 2016
Master at Arizona State University
January 1, 2018 - January 1, 2020
Bachelor of Arts at Arizona State University
January 1, 2013 - January 1, 2016

Qualifications

SEMrush Certified
January 4, 2024 - January 23, 2025
Microsoft Advertising Certification
January 5, 2022 - March 29, 2022
Emerging Technologies
November 24, 2022 - January 4, 2023
Google Ads Certification
January 3, 2024 - June 27, 2024
HubSpot Inbound Sales Certification
January 5, 2021 - August 26, 2021
Certified eMarketer (CeM)
April 1, 2024 - October 30, 2025
Advanced Sales Certified - Enterprise Storage Solutions and Services
December 1, 2020 - October 30, 2025
Google Ads Display Certification
December 1, 2022 - October 30, 2025
HubSpot Marketing Software
October 1, 2017 - October 30, 2025
Certified eMarketer (CeM)
April 1, 2024 - October 30, 2025
Advanced Sales Certified - Enterprise Storage Solutions and Services
January 1, 2014 - October 30, 2025
FedEx Freight Certification
December 1, 2020 - October 30, 2025
Google Ads Display Certification
December 1, 2022 - October 30, 2025
HubSpot Marketing Software Certification
October 1, 2017 - October 30, 2025
Certified eMarketer (CeM)
April 1, 2024 - October 30, 2025
Advanced Sales Certified - Enterprise Storage Solutions and Services
December 1, 2020 - October 30, 2025
Google Ads Display Certification
December 1, 2022 - October 30, 2025
HubSpot Marketing Software
October 1, 2017 - October 30, 2025

Industry Experience

Retail, Consumer Goods, Software & Internet, Professional Services, Education, Media & Entertainment, Other
    uniE621 LURA SKINCARE-Creative Director as Marketing Director for LS
    Product Marketing for Lura Skincare out of Brooklyn, NY branding graphicdesigner photo logo illustrator webdesigner designer…
    uniE621 Web Design for CRAVE BITES Featured on CANVA
    Website HERO section Design. illustrator branding graphicdesigner photo designer webdesigner logo…
    uniE621 Unbounce Re-targeted Ad
    This image is an advertisement for Unbounce, a platform that helps businesses create and optimize marketing assets like landing pages, popups, and sticky bars. This clear, direct call to action is the intended next step for the viewer, inviting them to explore pricing and features. The advertisement is highly effective, using bold design and a sharp focus on its main competitive advantage to capture the interest of marketers looking for a powerful and comprehensive conversion platform.…
    uniE621 Business Model Canvas (BMC) Template & Design
    This is a Business Model Canvas (BMC), which is a strategic tool used to map out how a company creates, delivers, and captures value. I provide these to clients for forecasting, planning, and inspiration. contentcreator contentmarketing socialmediamarketing marketingtips smallbusiness entrepreneur digitalmarketing inspo creativepreneur freelancelife creativecommunity creators designlife…
    uniE621 SOFTWARE & Tech Design Re-targeted Ads
    These posts effectively grow brand identity and awareness by: Building Credibility: The focus on data and success metrics makes JDI look like a reliable, results-oriented solution. Establishing Identity: The consistent look and feel—professional and tech-forward—makes the JDI brand instantly recognizable across platforms. Driving Engagement: They address specific pain points and offer clear solutions, encouraging clicks and inquiries from the right target audience. contentcreator contentmarketing socialmediamarketing marketingtips smallbusiness entrepreneur digitalmarketing inspo creativepreneur freelancelife creativecommunity creators designlife mycreativebiz hustle makersgonnamake reels shortformvideo explorepage instadaily videoediting…
    uniE621 Sales Materials for Baer Hans Designs
    Lead Magnet: The designer could offer a free resource, such as a "Guide to Creating Your Own Moodboard" or "Our Top 5 Interior Design Trends," using this image as a compelling example to capture email leads. Client Presentations: In a sales pitch, the moodboard is an excellent tool to quickly and effectively convey the design vision, allowing the client to feel the style rather than just read a description. This makes the pitch more memorable and increases the likelihood of closing the sale. In summary, the moodboard is not just an internal project document; it's a piece of premium marketing content that visualizes the value of the designer's service, attracts the right clients, and establishes the brand as a credible expert in the field. graphicdesigner webdesigner illustrator branding photo designer logo…
    uniE621 Content Designs for LXE Faux Beams
    Client wanted marketing collateral that not only introduced the product but also strategically positions "Luxe Faux Beams" as part of an aspirational, progressive lifestyle, thereby appealing to a premium audience and driving engagement through emotional resonance rather than overt sales tactics. designer webdesigner branding digitalmarketing inspo creativepreneur freelancelife creativecommunity creators designlife mycreativebiz…
    uniE621 Ros (run of site) placement ADS submitted to ACA INTERNATIONAL Business Conf.
    Run of Site Ads for Just Deliver It, LLC. contentcreator contentmarketing socialmediamarketing marketingtips smallbusiness entrepreneur digitalmarketing inspo creativepreneur freelancelife…
    uniE621 STK Staff highlights
    Review all captured images and make the final selection of photos that will be retouched and used in the campaign. Provide specific notes and sign off on retouching and color-grading, ensuring the final processed images match the original creative vision and brand standards. designer illustrator photo graphicdesigner webdesigner logo branding…