EXPERIENCED MARKETING & COMMUNICATIONS SPECIALIST Combining creative strategic thinking, with a hands-on, operational approach. Confident in developing and delivering effective strategy and compelling communications to engage target audiences and achieve company goals. KEY ACCOMPLISHMENTS • Establishing world leading electro-fuel brand, and eFuel category. • Utilising insights and analysis to develop strategy for sustainable consulting firm. • Expanding comms toolkit and developing comms platform for leading developer of Ocean Energy technology. KEY COMPETENCIES Marketing Strategy - Strategy Development & Execution - Market Research & Analysis - Roadmap & Annual Planning - Brand Management Marketing Activation - Omni-channel campaign management - To reach commercial objectives Compelling Communications - Managing content engine - For targeted audiences and channels - To drive engagement and conversion Growth Marketing - Trialling and optimising the marketing mix - To efficiently drive conversion

Allie Downes

EXPERIENCED MARKETING & COMMUNICATIONS SPECIALIST Combining creative strategic thinking, with a hands-on, operational approach. Confident in developing and delivering effective strategy and compelling communications to engage target audiences and achieve company goals. KEY ACCOMPLISHMENTS • Establishing world leading electro-fuel brand, and eFuel category. • Utilising insights and analysis to develop strategy for sustainable consulting firm. • Expanding comms toolkit and developing comms platform for leading developer of Ocean Energy technology. KEY COMPETENCIES Marketing Strategy - Strategy Development & Execution - Market Research & Analysis - Roadmap & Annual Planning - Brand Management Marketing Activation - Omni-channel campaign management - To reach commercial objectives Compelling Communications - Managing content engine - For targeted audiences and channels - To drive engagement and conversion Growth Marketing - Trialling and optimising the marketing mix - To efficiently drive conversion

Available to hire

EXPERIENCED MARKETING & COMMUNICATIONS SPECIALIST

Combining creative strategic thinking, with a hands-on, operational approach. Confident in developing and delivering effective strategy and compelling communications to engage target audiences and achieve company goals.

KEY ACCOMPLISHMENTS
• Establishing world leading electro-fuel brand, and eFuel category.
• Utilising insights and analysis to develop strategy for sustainable consulting firm.
• Expanding comms toolkit and developing comms platform for leading developer of Ocean Energy technology.

KEY COMPETENCIES

Marketing Strategy

  • Strategy Development & Execution
  • Market Research & Analysis
  • Roadmap & Annual Planning
  • Brand Management

Marketing Activation

  • Omni-channel campaign management
  • To reach commercial objectives

Compelling Communications

  • Managing content engine
  • For targeted audiences and channels
  • To drive engagement and conversion

Growth Marketing

  • Trialling and optimising the marketing mix
  • To efficiently drive conversion
See more

Language

English
Fluent
Swedish
Advanced

Work Experience

Communications Consultant at Minesto
May 1, 2025 - September 17, 2025
Strategic guidance and hands-on support to increase the frequency, breadth and quality of communications for a world-leading offshore energy technology developer.
Marketing & Business Development Consultant at All the Ducks (Enskild firma)
July 1, 2022 - Present
Supported valuable organisations to realise their potential through strategy & planning, content creation, marketing activation and brand development for initiatives in fuel, renewables, circular economy and nature restoration.
Marketing & Communications Manager at Earth Bank (Remote)
November 1, 2022 - September 17, 2025
Climate fintech focusing on nature restoration; led marketing and communications to build understanding of Earth Bank’s offering, with emphasis on growth and engagement.
Marketing Consultant at Stena Circular Consulting
October 1, 2023 - September 17, 2025
Emerging Sustainable Management Consulting; developed and implemented a marketing and communications strategy, built awareness and engagement with potential clients, and supported KPI-driven reporting and planning.
Product Manager at Ecostore Auckland
January 31, 2014 - September 17, 2025
Managed 157 products, led product development, implemented growth strategy, and contributed to brand growth and profitability; built and executed category plans and marketing activity.
Brand Manager at Ecostore Auckland
May 31, 2015 - September 17, 2025
Led brand marketing, built annual marketing plans, supported growth and global expansion, and managed Baby Care & Cleaning ranges; drove customer acquisition and loyalty.
Marketing Executive at Nomi-Call Ltd (now Lyca Mobile)
October 1, 2010 - September 17, 2025
Focused on driving consumer acquisition and brand building for a mobile telecommunications brand.
Marketing Coordinator at CGI (formerly Logica)
August 1, 2006 - September 17, 2025
B2B marketing and account-based focus in IT & Business Services with Sales; supported cross-functional campaigns and communications.
Marketing Coordinator at CGI (formerly Logica)
May 31, 2008 - September 17, 2025
B2B marketing and account-based focus in IT & Business Services with Sales; supported cross-functional campaigns and communications.

Education

BA (Hons) Marketing Management at Oxford Brookes University
January 11, 2030 - September 17, 2025

Qualifications

BA (Hons) Marketing Management
January 11, 2030 - September 17, 2025

Industry Experience

Media & Entertainment, Professional Services, Energy & Utilities, Financial Services, Retail