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Hi there, I'm Allie Spangler, a social media manager who helps brands clarify their voice and craft high-performing content across Instagram, Facebook, LinkedIn, YouTube, and more. I specialize in turning complex messaging into clear, audience-driven content that builds trust, engagement, and growth, while collaborating across multiple stakeholders to keep content calendars and campaigns aligned with business goals. I excel at coordinating organic and paid social efforts, developing creative that resonates with diverse audiences, and measuring performance to inform strategy. My approach emphasizes brand voice, visual consistency, and timely, authentic engagement to support sustained growth.…Hi there, I'm Allie Spangler, a social media manager who helps brands clarify their voice and craft high-performing content across Instagram, Facebook, LinkedIn, YouTube, and more. I specialize in turning complex messaging into clear, audience-driven content that builds trust, engagement, and growth, while collaborating across multiple stakeholders to keep content calendars and campaigns aligned with business goals. I excel at coordinating organic and paid social efforts, developing creative that resonates with diverse audiences, and measuring performance to inform strategy. My approach emphasizes brand voice, visual consistency, and timely, authentic engagement to support sustained growth.

Allie Spangler

Social Media Manager, Content Creator, Content Designer, +2

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Hi there, I'm Allie Spangler, a social media manager who helps brands clarify their voice and craft high-performing content across Instagram, Facebook, LinkedIn, YouTube, and more. I specialize in turning complex messaging into clear, audience-driven content that builds trust, engagement, and growth, while collaborating across multiple stakeholders to keep content calendars and campaigns aligned with business goals. I excel at coordinating organic and paid social efforts, developing creative that resonates with diverse audiences, and measuring performance to inform strategy. My approach emphasizes brand voice, visual consistency, and timely, authentic engagement to support sustained growth.…Hi there, I'm Allie Spangler, a social media manager who helps brands clarify their voice and craft high-performing content across Instagram, Facebook, LinkedIn, YouTube, and more. I specialize in turning complex messaging into clear, audience-driven content that builds trust, engagement, and growth, while collaborating across multiple stakeholders to keep content calendars and campaigns aligned with business goals. I excel at coordinating organic and paid social efforts, developing creative that resonates with diverse audiences, and measuring performance to inform strategy. My approach emphasizes brand voice, visual consistency, and timely, authentic engagement to support sustained growth.

Available to hire

Hi there, I’m Allie Spangler, a social media manager who helps brands clarify their voice and craft high-performing content across Instagram, Facebook, LinkedIn, YouTube, and more. I specialize in turning complex messaging into clear, audience-driven content that builds trust, engagement, and growth, while collaborating across multiple stakeholders to keep content calendars and campaigns aligned with business goals.

I excel at coordinating organic and paid social efforts, developing creative that resonates with diverse audiences, and measuring performance to inform strategy. My approach emphasizes brand voice, visual consistency, and timely, authentic engagement to support sustained growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Social Media Manager & Strategist at Self-employed

January 1, 2022 - Present

Manage social media strategy and content for multiple audiences across Instagram, Facebook, LinkedIn, YouTube, and X. Develop monthly content calendars aligned with business goals, promotions, and seasonal trends. Create platform-specific captions, visual direction, and short-form content designed to drive engagement and visibility. Support paid social efforts by creating organic-first content in collaboration with external vendors. Monitor comments, messages, and engagement to maintain brand trust; track performance and adjust content based on reach, engagement, and audience behavior.

Social Media Manager at University of North Florida

December 1, 2024 - Present

Lead social media strategy and content development across Instagram, Facebook, LinkedIn, YouTube, and X. Oversee content planning and publishing workflows across multiple teams and stakeholders. Establish and enforce brand voice and visual standards across accounts. Collaborate with marketing, PR, and admissions teams on campaigns and major announcements. Develop creative and copy used in boosted and paid social campaigns through agency collaboration. Analyze performance and report actionable insights to leadership.

Social Media Coordinator at University of North Florida

July 1, 2022 - December 1, 2024

Created and scheduled daily content across primary university social channels. Coordinated content requests and calendars across departments. Supported social monitoring, issue escalation, and time-sensitive messaging. Adapted organic content for boosted campaign use. Maintained consistent brand voice and posting cadence.