Rebecca Alphonse-Burke

Digital Marketing Manager at Marcura

Responsible for driving brand awareness, inbound traffic, and qualified lead generation through owned and paid digital channels; optimisation of the full digital funnel and management of high-performing websites; translate performance insights into pipeline growth.

Digital Campaign Strategy Manager, Global at SAGE

Led digital performance strategies to optimise acquisition by 10% with retention across multiple channels; worked with internal stakeholders and agencies to align marketing campaigns with commercial objectives and oversee campaign journey mapping for data-driven decisions; managed conversion rate optimisation (CRO) initiatives to enhance customer experience and sales by 12%.

Digital Marketing Manager, UKI at SAGE

Managed paid media, SEO, and email marketing campaigns, improving lead generation by 30%; developed and implemented PPC and paid social strategies and reduced CPA by 20%; collaborated with e-commerce teams to drive growth 20% in online sales through targeted campaigns.

Digital Marketing Manager, International at EPICOR

Collaborated with EMEA & International marketing teams to assess digital media requirements and develop high-performing campaigns across Paid Search, Paid Social, & Display Advertising—resulted in a 25% increase in qualified lead generation YoY; strategically planned, managed, & optimised SEM campaigns, achieving a 30% reduction in cost-per-lead and improved conversion rates 15% across key regions; partnered with 3rd party vendors to execute and continuously refine campaigns, ensuring consistent performance improvements aligned with business objectives.

Digital Marketing Manager UKI at SAS

Managed end-to-end digital projects across Web, PPC (Search & Display), SEO, Programmatic Advertising, & ABM — delivered a 30% increase in campaign ROI through improved targeting and execution; liaised strategically between business teams & technical resources to ensure marketing goals aligned with platform capabilities & timelines; oversaw optimisation of digital infrastructure, ensuring seamless performance and a 20% uplift in engagement metrics.

Digital & Inbound Manager EMEA at ZEBRA TECHNOLOGIES

Led EMEA digital, inbound, & web activities—including SEO, SEM, PPC, display advertising, & social media—resulted in a 35% increase in site traffic; provided strategic guidance to campaign managers & field teams; delivered multilingual web and demand generation content across EMEA; managed inbound marketing strategies focused on educational content, nurturing prospects through the buyer journey and accelerating lead-to-customer conversion; spearheaded region’s social media strategy & Eloqua marketing automation; earned Star Award for contributions to the global zebra.com site launch and translation initiatives.

Web & Digital Project Manager EMEA at ZEBRA TECHNOLOGIES

Delivered project support & process enhancements to Demand Generation activity; collaborated with EMEA project managers and web marketing teams to scope and author briefs for updates and enhancements; acted as EMEA point of contact for content management, translations, and site updates; coordinated with regional IS and marcomms providers to execute campaigns and maintain channel content.

Online Marketing Manager at LOGICALIS

Executed online marketing campaigns and projects; managed web properties, lead capture infrastructures, and online marketing applications; advised on e-marketing techniques and best practices; managed UK website content and CMS; developed content including blogs and social networking; identified and optimised acquisition channels including PPC and SEO; monitored ROI.

Web Production Executive (Contract) at INTU ITIVE GROUP

Collaborated with sales, creative, account management, and program management to define program objectives; liaison between campaign sponsors, strategy, and planning teams; coordinated with agencies and vendors to ensure alignment with objectives.

EMEAI Web Editor - Marketing at NVIDIA LTD

Created new ‘Where to buy’ and ‘Channel Partner’ sections; ensured production and maintenance of corporate websites across UK, DE, FR, ES, IT, IN, RU, PL.

Digital Marketing Manager, UKI at SAS

Managed end-to-end digital projects across Web, PPC (Search & Display), SEO, Programmatic Advertising, and ABM — delivering a 30% increase in campaign ROI through improved targeting and execution; liaised between business teams and technical resources to align marketing goals with platform capabilities and timelines; oversaw digital infrastructure optimisation for seamless performance and a 20% uplift in engagement metrics.

Web Production Executive (Contract) at Intuitive Group

Worked with sales, creative, account management, and program management to define program objectives and audience; liais ed between campaign sponsors, strategy, and planning teams, agencies, and vendors.