Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a performance-focused Digital Marketing Specialist with a proven track record delivering multi-brand campaigns and audience growth at Sanofi CHC UK. I specialise in paid media, content optimisation, and market analysis using Nielsen Ad Intel and Google Analytics 4. I’ve managed budgets, boosted engagement, and turned data into strategy, collaborating across teams with a creative edge in 3D and digital content. I’m currently pursuing an MSc in Digital Marketing at Henley Business School, University of Reading, focusing on digital strategy, consumer insight, and campaign optimisation. My industrial placement provided hands-on experience in translating consumer insights into actionable marketing actions and budget planning, alongside applying measurement frameworks to evaluate engagement and ROI.…I am a performance-focused Digital Marketing Specialist with a proven track record delivering multi-brand campaigns and audience growth at Sanofi CHC UK. I specialise in paid media, content optimisation, and market analysis using Nielsen Ad Intel and Google Analytics 4. I’ve managed budgets, boosted engagement, and turned data into strategy, collaborating across teams with a creative edge in 3D and digital content. I’m currently pursuing an MSc in Digital Marketing at Henley Business School, University of Reading, focusing on digital strategy, consumer insight, and campaign optimisation. My industrial placement provided hands-on experience in translating consumer insights into actionable marketing actions and budget planning, alongside applying measurement frameworks to evaluate engagement and ROI.

Ivan Krylov

3D Designer, UI Designer, Web Designer, +2





I am a performance-focused Digital Marketing Specialist with a proven track record delivering multi-brand campaigns and audience growth at Sanofi CHC UK. I specialise in paid media, content optimisation, and market analysis using Nielsen Ad Intel and Google Analytics 4. I’ve managed budgets, boosted engagement, and turned data into strategy, collaborating across teams with a creative edge in 3D and digital content. I’m currently pursuing an MSc in Digital Marketing at Henley Business School, University of Reading, focusing on digital strategy, consumer insight, and campaign optimisation. My industrial placement provided hands-on experience in translating consumer insights into actionable marketing actions and budget planning, alongside applying measurement frameworks to evaluate engagement and ROI.…I am a performance-focused Digital Marketing Specialist with a proven track record delivering multi-brand campaigns and audience growth at Sanofi CHC UK. I specialise in paid media, content optimisation, and market analysis using Nielsen Ad Intel and Google Analytics 4. I’ve managed budgets, boosted engagement, and turned data into strategy, collaborating across teams with a creative edge in 3D and digital content. I’m currently pursuing an MSc in Digital Marketing at Henley Business School, University of Reading, focusing on digital strategy, consumer insight, and campaign optimisation. My industrial placement provided hands-on experience in translating consumer insights into actionable marketing actions and budget planning, alongside applying measurement frameworks to evaluate engagement and ROI.

Available to hire

I am a performance-focused Digital Marketing Specialist with a proven track record delivering multi-brand campaigns and audience growth at Sanofi CHC UK. I specialise in paid media, content optimisation, and market analysis using Nielsen Ad Intel and Google Analytics 4. I’ve managed budgets, boosted engagement, and turned data into strategy, collaborating across teams with a creative edge in 3D and digital content.

I’m currently pursuing an MSc in Digital Marketing at Henley Business School, University of Reading, focusing on digital strategy, consumer insight, and campaign optimisation. My industrial placement provided hands-on experience in translating consumer insights into actionable marketing actions and budget planning, alongside applying measurement frameworks to evaluate engagement and ROI.

Skills

Logo

Experience Level

Logo

Intermediate

Work Experience

Digital Media Specialist at Sanofi CHC UK

September 1, 2022 - September 1, 2023

Omnichannel campaign management for four Tier-1 OTC brands across Paid Social, Programmatic Display, and SEM; delivered 3.1M impressions and 78k clicks; 11% YoY uplift in cross-channel engagement through A/B testing; leveraged Nielsen Ad Intel for market intelligence across ~14 competitors and ~50 quarterly campaigns; reallocated 16% of media spend to high-performing segments; managed annual Opex up to £2.4M and 13+ POs with 98% spend accuracy; scaled TikTok/Instagram from 0 to 4,200 followers and achieved 6% organic engagement; led the UK/Spain DAM rollout migrating 270+ assets and trained 32 stakeholders, reducing time-to-market by ~27% via metadata optimization.