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I am a creative and results-driven Digital Marketing Specialist with over 5 years of experience focused on book promotion, content marketing, and social media campaigns. My expertise lies in driving e-book visibility and sales on Amazon Kindle and various digital platforms through targeted strategies, compelling content, and audience engagement. Throughout my career, I have successfully managed diverse projects ranging from email marketing campaigns to social media strategies across multiple platforms. I am passionate about leveraging data and analytics to optimize marketing performance and create impactful content that resonates with audiences.…I am a creative and results-driven Digital Marketing Specialist with over 5 years of experience focused on book promotion, content marketing, and social media campaigns. My expertise lies in driving e-book visibility and sales on Amazon Kindle and various digital platforms through targeted strategies, compelling content, and audience engagement. Throughout my career, I have successfully managed diverse projects ranging from email marketing campaigns to social media strategies across multiple platforms. I am passionate about leveraging data and analytics to optimize marketing performance and create impactful content that resonates with audiences.

Alvina Ashraf

Digital Marketer, Copywriter, Content Creator, +2

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I am a creative and results-driven Digital Marketing Specialist with over 5 years of experience focused on book promotion, content marketing, and social media campaigns. My expertise lies in driving e-book visibility and sales on Amazon Kindle and various digital platforms through targeted strategies, compelling content, and audience engagement. Throughout my career, I have successfully managed diverse projects ranging from email marketing campaigns to social media strategies across multiple platforms. I am passionate about leveraging data and analytics to optimize marketing performance and create impactful content that resonates with audiences.…I am a creative and results-driven Digital Marketing Specialist with over 5 years of experience focused on book promotion, content marketing, and social media campaigns. My expertise lies in driving e-book visibility and sales on Amazon Kindle and various digital platforms through targeted strategies, compelling content, and audience engagement. Throughout my career, I have successfully managed diverse projects ranging from email marketing campaigns to social media strategies across multiple platforms. I am passionate about leveraging data and analytics to optimize marketing performance and create impactful content that resonates with audiences.

Available to hire

I am a creative and results-driven Digital Marketing Specialist with over 5 years of experience focused on book promotion, content marketing, and social media campaigns. My expertise lies in driving e-book visibility and sales on Amazon Kindle and various digital platforms through targeted strategies, compelling content, and audience engagement.

Throughout my career, I have successfully managed diverse projects ranging from email marketing campaigns to social media strategies across multiple platforms. I am passionate about leveraging data and analytics to optimize marketing performance and create impactful content that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Content Marketing Specialist, Book Marketing and Content at Logicose

June 1, 2022 - Present

Effectuated highly successful email marketing campaigns, driving a 25% increase in lead generation and enhancing overall marketing ROI. Designed and executed social media campaigns across Instagram, Facebook, and TikTok that resulted in a 60% increase in social media engagement and a 70% rise in brand visibility within six months using KPIs. Authored long-form blog posts, newsletters, white papers, ad copies, press releases, and articles that contributed to a 45% increase in website traffic and a 25% rise in session duration.

Media and Communications Officer at CSR Forum Pakistan

April 30, 2025 - September 2, 2025

Managed social media accounts (LinkedIn, Instagram, Facebook) and executed weekly content schedules. Crafted engaging visual and written content to highlight CSR initiatives, increasing audience engagement. Gathered community stories and created advocacy content for donor reports and grant proposals.

Editor, Creative Writing Department at Abtach LTD

May 31, 2022 - September 2, 2025

Streamlined editorial processes by implementing efficient editing and proofreading techniques, resulting in a 95% reduction in content errors and improved overall quality. Deployed a comprehensive review process, achieving a 90% accuracy rate in adherence to publishing guidelines and style sheets. Oversaw collaborative project management efforts by leading writers in editing and proofreading diverse content types, resulting in a near-flawless delivery rate.

Senior Executive Creative Writer, Creative Writing Department at Abtach LTD

February 28, 2022 - September 2, 2025

Received positive reviews for 100+ ghostwritten books, showcasing consistent quality and reader satisfaction across diverse genres, including autobiographies, fiction, and education. Directed script development for 50+ promotional projects, contributing to the creation of engaging multimedia content thereby enhancing audience engagement. Facilitated developmental editing and formatting in line with publishing standards of various websites, publishers, and social media apps, resulting in high-quality content.

Copywriter & Content Writer at Freelancer Outsourced, Global Clients

December 31, 2020 - September 2, 2025

Developed SEO-optimized content strategies that increased conversion rates by 70% and online sales by 45%. Wrote blogs, product descriptions, and ad copies tailored to diverse industries.

Community Journalist at The School of Writing - Community Journalism Fellowship Program (CJFP)

September 30, 2019 - September 2, 2025

Produced community-focused features on education and environment for digital and print platforms. Conducted interviews and engaged in storytelling to strengthen local audience connection.