Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Work Experience
Social Media Manager | Publishing & Performance Analyst at Market Mosaic, Karachi
January 1, 2024 - PresentManaged social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service. Maintained company's social media presence by posting messages, answering posts, and monitoring responses. Developed social media calendar, including scheduling social media posts, marketing campaigns, and website updates.
Content Writer at Eriko AI, Sydney (Remote)
January 1, 2024 - July 18, 2025Crafted SEO-friendly content for websites and blog posts to increase organic traffic. Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
Social Media Specialist at Knobin Digital, Sydney (Remote)
December 31, 2023 - July 18, 2025Formulated and implemented detailed marketing strategies and initiatives that support the company's mission and objectives. Guided, inspired, and oversaw a dynamic marketing team, promoting a collaborative and performance-oriented culture. Ensured uniformity of the brand across all marketing platforms and materials.
Social Media Specialist / Content Writer at Knobin Digital
January 1, 2023 - PresentDeveloped social media strategies and created engaging content daily, including original text, photos, videos, and news; managed social accounts and aligned with marketing goals.
Content Writer at Eriko AI
January 1, 2024 - December 31, 2025Developed captivating social media content including captions, posts, and story lines to strengthen brand identity. Produced SEO-optimized website and blog content to drive organic traffic and improve visibility. Delivered shareable articles and digital copy that expanded audience reach and engagement across platforms. Collaborated with teams to align content strategies with marketing goals, ensuring consistency in tone and messaging.
Education
Bachelors of Business Administration at University of Karachi
January 1, 2020 - December 31, 2023Intermediate at BAMM PECHS Govt Girls College
January 1, 2018 - December 31, 2019O ‘ Levels at MBCCS
January 1, 2016 - December 31, 2017O Levels at Cambridge School
January 1, 2016 - December 31, 2017Intermediate at PECHS College
January 1, 2018 - December 31, 2019Bachelor of Business Administration at University of Karachi (KU) - Karachi University Business School (KUBS)
January 1, 2020 - December 31, 2023Fundamental of Digital Marketing at Google Digital Garage
January 11, 2030 - December 10, 2025Data Analytics & Business Intelligence at DigiSkills
January 11, 2030 - December 10, 2025Crash Course on Python at Coursera / Google
January 11, 2030 - December 10, 2025Qualifications
Fundamental of Digital Marketing - Google Digital Garage
January 11, 2030 - July 18, 2025Freelancing - DigiSkills
January 11, 2030 - July 18, 2025Data Analytics & Business Intelligence - DigiSkills
January 11, 2030 - July 18, 2025Crash Course on Python - Coursera
January 11, 2030 - July 18, 2025O Levels (2016-2017)
January 1, 2016 - December 31, 2017Intermediate (2018-2019)
January 1, 2018 - December 31, 2019Bachelor of Business Administration
January 1, 2020 - December 31, 2023Fundamental of Digital Marketing
January 11, 2030 - December 10, 2025Data Analytics & Business Intelligence
January 11, 2030 - December 10, 2025Crash Course on Python
January 11, 2030 - December 10, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
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