I’m a Creative Director and Senior Brand Designer with 17+ years of international experience building brands, digital experiences, motion graphics, and high-impact marketing campaigns across the U.S., Canada, Spain, and Mexico. I specialize in branding, digital design, creative direction, visual systems, motion graphics, UX/UI (light), storytelling, and design for marketing. I’ve led multidisciplinary teams, managed WordPress web projects, directed video and content production, and delivered 360° campaigns with consistent quality, speed, and clarity. I’m known for calm, collaborative leadership and translating business objectives into strong visual outcomes. My versatility spans brand, digital, motion, and product-adjacent work, and I thrive on remote collaboration with cross-functional teams. I’ve integrated AI tools to accelerate creative workflows and elevate output.…

Alejandro Sánchez Flores Saiffe

I’m a Creative Director and Senior Brand Designer with 17+ years of international experience building brands, digital experiences, motion graphics, and high-impact marketing campaigns across the U.S., Canada, Spain, and Mexico. I specialize in branding, digital design, creative direction, visual systems, motion graphics, UX/UI (light), storytelling, and design for marketing. I’ve led multidisciplinary teams, managed WordPress web projects, directed video and content production, and delivered 360° campaigns with consistent quality, speed, and clarity. I’m known for calm, collaborative leadership and translating business objectives into strong visual outcomes. My versatility spans brand, digital, motion, and product-adjacent work, and I thrive on remote collaboration with cross-functional teams. I’ve integrated AI tools to accelerate creative workflows and elevate output.…

Available to hire

I’m a Creative Director and Senior Brand Designer with 17+ years of international experience building brands, digital experiences, motion graphics, and high-impact marketing campaigns across the U.S., Canada, Spain, and Mexico. I specialize in branding, digital design, creative direction, visual systems, motion graphics, UX/UI (light), storytelling, and design for marketing. I’ve led multidisciplinary teams, managed WordPress web projects, directed video and content production, and delivered 360° campaigns with consistent quality, speed, and clarity.
I’m known for calm, collaborative leadership and translating business objectives into strong visual outcomes. My versatility spans brand, digital, motion, and product-adjacent work, and I thrive on remote collaboration with cross-functional teams. I’ve integrated AI tools to accelerate creative workflows and elevate output.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Marketing and Creative Director at LX Group - Washington, DC / Richmond, VA
January 1, 2007 - June 1, 2024
Head of brand development, event organization, digital marketing, opening of restaurants, bars and hotels. Leader of the company's creative team.
Creative Director at Academia Go Formación y Oposiciones - Madrid, Spain
January 1, 2018 - December 31, 2022
Responsible for the planning and development of digital marketing, as well as the corporate image for the three academies that are part of the group (Pharmacy, Chemistry and Biology).
Creative Director at Exclusive Networks - Madrid, Spain
January 1, 2017 - December 31, 2021
Strategic marketing planning, graphic and web design in conjunction with driving the execution of marketing plans through Exclusive Networks Spain channel partners. Implementation of marketing campaigns for suppliers, event management, Marketing Automation on Marketo and Eloqua platforms (Events, Nurturing Campaigns, eDMs, Webinars) and constant updating of corporate websites in Spanish, English and Portuguese.
Freelance at Various clients in Europe and the United States
January 1, 2012 - December 31, 2017
Branding, web and marketing development for various clients in Europe and the United States.
Graphic Design, Web Design, Marketing at Grupo NoSomosSocios - Madrid, Spain
January 1, 2009 - December 31, 2012
In charge of managing the marketing and branding department of the 14 restaurants located in Spain and in the south of México that were part of the group.
Creative Director at LXGRP
January 1, 2007 - Present
Led branding and marketing for multiple hospitality and nightlife venues across the U.S. Directed a global creative team producing weekly assets including flyers, videos, and social content. Implemented AI tools to accelerate design iterations and broaden visual possibilities. Created brand identities, websites, and launch materials for bars, rooftops, and event spaces while collaborating closely with stakeholders to align visuals with sales and marketing goals.
Senior Graphic Designer | Brand & Web Specialist at Freelance
January 1, 2008 - Present
Designed brand systems, packaging, websites, and marketing assets for small businesses and premium clients globally (Spain, U.S., Mexico). Specialized in building high-conversion landing pages and digital experiences. Created visuals for restaurants, creative agencies, wellness brands, and e-commerce stores. Utilized platforms such as Figma, WordPress, Adobe CC, and Mailchimp.
Creative Director at Academia Go Formación y Oposiciones
December 31, 2022 - August 8, 2025
Rebranded three science education academies in Pharmacy, Chemistry, and Biology. Led creative and marketing strategies focused on student recruitment and retention. Designed social media graphics, landing pages, and educational materials. Oversaw and managed the digital brand experience across multiple platforms.
Creative Director (B2B Marketing) at Exclusive Networks
December 31, 2021 - August 8, 2025
Delivered creative assets for vendor campaigns and co-branded marketing materials. Managed multilingual websites in English, Spanish, and Portuguese, along with marketing automation assets. Designed presentations, landing pages, and visuals for events and product launches. Coordinated with internal teams and channel partners to ensure brand alignment.
Marketing & Design Lead at Grupo NoSomosSocios
December 31, 2012 - August 8, 2025
Oversaw branding and marketing of 14 restaurants across Spain and Mexico. Designed menus, flyers, and promotional campaigns for new openings. Managed high-volume design asset production under tight deadlines. Balanced visual consistency with local customization across multiple locations.
Creative Director at LXGRP
January 1, 2007 - Present
Led branding and marketing for multiple hospitality and nightlife venues across the U.S., directing a global creative team producing weekly design assets including flyers, videos, and social content. Implemented AI tools to accelerate design iterations and expanded visual possibilities. Created brand identities, websites, and launch materials for bars, rooftops, and event spaces, collaborating closely with stakeholders to align visuals with sales and marketing goals.
Senior Graphic Designer | Brand & Web Specialist at Freelance
January 1, 2008 - Present
Designed brand systems, packaging, websites, and marketing assets for small businesses and premium clients internationally (Spain, U.S., Mexico). Specialized in building high-conversion landing pages and digital experiences. Created visuals for restaurants, creative agencies, wellness brands, and e-commerce stores using platforms like Figma, WordPress, Adobe CC, and Mailchimp.
Creative Director at Academia Go Formación y Oposiciones
December 31, 2022 - August 30, 2025
Rebranded three academies in science education (Pharmacy, Chemistry, Biology). Led creative and marketing strategy aimed at student recruitment and retention. Designed social media graphics, landing pages, and educational materials while managing the digital brand experience across platforms.
Creative Director (B2B Marketing) at Exclusive Networks
December 31, 2021 - August 30, 2025
Delivered creative vendor campaigns and co-branded marketing materials. Managed multilingual websites (English, Spanish, Portuguese) and marketing automation assets. Designed presentations, landing pages, and visuals for events and product launches. Coordinated with internal teams and channel partners to ensure brand alignment.
Marketing & Design Lead at Grupo NoSomosSocios
December 31, 2012 - August 30, 2025
Oversaw branding and marketing for 14 restaurants across Spain and Mexico. Designed menus, flyers, and promotional campaigns for new openings. Managed production of high-volume design assets under tight deadlines while balancing visual consistency with location-specific customization.

Education

Master in Graphic Design at Universidad Complutense, Madrid, Spain
January 1, 2010 - December 31, 2010
Marketing & Communication at IED - Istituto Europeo di Design, Madrid, Spain
January 1, 2004 - December 31, 2008
3D animation & Digital Cinema at 3D MX Digital University, Guadalajara, Jalisco
January 1, 2003 - December 31, 2004
Master’s in Graphic Design at Universidad Complutense, Madrid, Spain
January 1, 2010 - December 31, 2010
Bachelor’s in Marketing & Communication at IED - Istituto Europeo di Design, Madrid, Spain
January 1, 2004 - December 31, 2008
3D Animation & Digital Cinema at 3D MX Digital University, Guadalajara, Jalisco & Domestika, Online
January 1, 2003 - December 31, 2004
WordPress Introduction at Online
January 1, 2013 - December 31, 2013
Development of an Attractive and Responsible Brand at Online
January 1, 2020 - December 31, 2020
Master's in Graphic Design at Universidad Complutense, Madrid, Spain
January 1, 2010 - December 31, 2010
Bachelor’s in Marketing & Communication at IED - Istituto Europeo di Design, Madrid, Spain
January 1, 2004 - December 31, 2008
3D Animation & Digital Cinema at 3D MX Digital University, Guadalajara, Jalisco & Domestika, Online
January 1, 2003 - December 31, 2004
Wordpress Introduction at Domestika, Online
January 1, 2013 - December 31, 2013
Development of an Attractive and Responsible Brand at Domestika, Online
January 1, 2020 - December 31, 2020
Bachelor in Marketing & Communication at IED, Madrid
January 11, 2030 - December 31, 2025
Master in Graphic Design at Universidad Complutense, Madrid
January 11, 2030 - December 31, 2025

Qualifications

Wordpress introduction
January 1, 2013 - December 31, 2013
Development of an attractive and responsible brand
January 1, 2020 - December 31, 2020

Industry Experience

Travel & Hospitality, Education, Professional Services, Media & Entertainment, Software & Internet, Retail

Skills

Experience Level