Available to hire
Hi there! I’m Ashley L-S, a creative professional focused on music, entertainment, and the creative industries. I enjoy collaborating with artists, influencers, stakeholders and teams to build campaigns that resonate with audiences and drive tangible results. I am well-versed in social media management, talent & client relations, project coordination, admin and content creation.
After taking a planned sabbatical to focus on personal health and wellness, I’m excited to return to structured roles where I can expand my skill set, grow partnerships, and lead innovative marketing initiatives across multiple channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Sponsorship Coordinator at Porch Front Collective
February 1, 2023 - September 1, 2023Led business development, administration, marketing and tour management; developed and maintained sponsor contacts, drafted proposals, prepared presentations, and cultivated relationships to secure ongoing support and revenue growth. Assisted with artist and venue bookings, designed marketing materials, revised artist workshop outlines and itineraries, distributed promotional mailers, developed digital tour promotion strategies, and managed social media content calendars.
Digital Marketing Coordinator at Nettwerk Music Group
January 1, 2022 - January 1, 2023Led project management of social creative assets and maintained content calendars for a large creative team; managed community across major company and artist social media channels and handled comments/DMs. Performed data aggregation and analytics reporting with a focus on influencer outreach and building strategic relationships with influencers on TikTok, Instagram, and YouTube; developed platforms/tools for marketing and supported YouTube playlisting and related initiatives.
Distribution Administrator at Re:Sound Music Licensing Company
April 1, 2020 - December 31, 2021Liaised with member organizations, direct assignors, agencies, and labels to facilitate importing and processing of song repertoire data; managed membership registrations and ISRC code applications; ensured timely data processing and submission of required documents.
Research & Distribution Analyst at Re:Sound Music Licensing Company
December 1, 2017 - April 1, 2020Matched sound recording broadcast data with repertoire catalogs; verified track titles and artist information; conducted music-related data work and supported other departmental projects.
Scanning & Ticketing Assistant at Toronto International Film Festival (TIFF)
June 30, 2017 - August 31, 2017Data collection, entry, and reporting; pull attendance reports for press & industry screenings, special events, celebrity photo calls, and red carpet galas; processed show timings and programming; input data into Ticketmaster ARCH TIC S; assisted volunteer assignments.
Intern at Shed Creative Agency Intern (Universal Music Canada)
April 30, 2016 - August 31, 2016Wrote original blurbs for internal newsletters and supported distributor activities; assisted with marketing materials and artist features.
Education
Bachelor of Arts in Creative Industries at Toronto Metropolitan University
September 1, 2013 - June 1, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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