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I’m Allison Couillard, a data-driven design leader focusing on UX/UI, front-end execution, and brand storytelling. I’ve steered creative vision across multi-channel campaigns and ecommerce platforms for brands like Kindred Bravely and Road Runner Sports, balancing strategic thinking with hands-on design leadership. I’m passionate about building collaborative teams, refining processes, and delivering impactful work that resonates with customers while staying within budget. I thrive in cross-functional environments, guiding photo shoots, content creation, and front-end implementations (Shopify & Squarespace) to craft seamless customer journeys. Since 2016 I’ve run a remote-friendly freelance practice, expanding into ecommerce, lifestyle brands, and bridal, all while mentoring teams and shaping scalable creative systems that fuel growth.…I’m Allison Couillard, a data-driven design leader focusing on UX/UI, front-end execution, and brand storytelling. I’ve steered creative vision across multi-channel campaigns and ecommerce platforms for brands like Kindred Bravely and Road Runner Sports, balancing strategic thinking with hands-on design leadership. I’m passionate about building collaborative teams, refining processes, and delivering impactful work that resonates with customers while staying within budget. I thrive in cross-functional environments, guiding photo shoots, content creation, and front-end implementations (Shopify & Squarespace) to craft seamless customer journeys. Since 2016 I’ve run a remote-friendly freelance practice, expanding into ecommerce, lifestyle brands, and bridal, all while mentoring teams and shaping scalable creative systems that fuel growth.

Allison Couillard

Creative Director, Art Director, Designer

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I’m Allison Couillard, a data-driven design leader focusing on UX/UI, front-end execution, and brand storytelling. I’ve steered creative vision across multi-channel campaigns and ecommerce platforms for brands like Kindred Bravely and Road Runner Sports, balancing strategic thinking with hands-on design leadership. I’m passionate about building collaborative teams, refining processes, and delivering impactful work that resonates with customers while staying within budget. I thrive in cross-functional environments, guiding photo shoots, content creation, and front-end implementations (Shopify & Squarespace) to craft seamless customer journeys. Since 2016 I’ve run a remote-friendly freelance practice, expanding into ecommerce, lifestyle brands, and bridal, all while mentoring teams and shaping scalable creative systems that fuel growth.…I’m Allison Couillard, a data-driven design leader focusing on UX/UI, front-end execution, and brand storytelling. I’ve steered creative vision across multi-channel campaigns and ecommerce platforms for brands like Kindred Bravely and Road Runner Sports, balancing strategic thinking with hands-on design leadership. I’m passionate about building collaborative teams, refining processes, and delivering impactful work that resonates with customers while staying within budget. I thrive in cross-functional environments, guiding photo shoots, content creation, and front-end implementations (Shopify & Squarespace) to craft seamless customer journeys. Since 2016 I’ve run a remote-friendly freelance practice, expanding into ecommerce, lifestyle brands, and bridal, all while mentoring teams and shaping scalable creative systems that fuel growth.

Available to hire

I’m Allison Couillard, a data-driven design leader focusing on UX/UI, front-end execution, and brand storytelling. I’ve steered creative vision across multi-channel campaigns and ecommerce platforms for brands like Kindred Bravely and Road Runner Sports, balancing strategic thinking with hands-on design leadership. I’m passionate about building collaborative teams, refining processes, and delivering impactful work that resonates with customers while staying within budget.

I thrive in cross-functional environments, guiding photo shoots, content creation, and front-end implementations (Shopify & Squarespace) to craft seamless customer journeys. Since 2016 I’ve run a remote-friendly freelance practice, expanding into ecommerce, lifestyle brands, and bridal, all while mentoring teams and shaping scalable creative systems that fuel growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Kindred Bravely

January 1, 2024 - January 1, 2025

Lead the creative vision across all channels—guiding hands-on design, art direction, and strategic creative planning. Fostered production and directed all photo shoots; drove cross-functional collaboration; led brainstorming and strategy sessions. Passionate about building and mentoring high-performing teams, refining creative processes, and delivering impactful work within budget.

Art Director at Road Runner Sports

January 1, 2023 - January 1, 2024

Led a ground-up redesign, responsible for the site's page layout, interaction, front-end look & feel, and storytelling to unify brand experience and drive engagement.

Creative Director at Self-Employed / Freelance

January 1, 2016 - Present

My freelance practice spans ecommerce, liquor, independent bakeries, yoga & fitness brands, pet products, and bridal. I provide end-to-end design that includes branding, web design (Shopify & Squarespace), packaging, content creation, photo shoots, social media strategy, and partner program management, with a focus on cohesive customer journeys and on-budget delivery.

Design Manager at OtterBox

January 1, 2014 - January 1, 2016

Managed a team of designers and their workload; designed presentations, emails, sales sheets, social content, OOH and collateral. Produced/styled internal photo shoots; maintained the brand’s visual voice across touchpoints; oversaw the digital asset library; partnered with external vendors for print and display.

Art Director at Conscious Box

January 1, 2013 - January 1, 2014

Led art direction and brand visuals for Conscious Box, shaping cohesive storytelling and visual language across packaging and marketing materials.

Graphic Content Manager at HauteLook

January 1, 2011 - January 1, 2013

Defined design tools and standards; leveraged insights to solve brand challenges. Delivered data-informed, beautiful, and purposeful work across digital and print touchpoints.